# Financial Innovations, LLC

> Financial Innovations, LLC is an SEC-registered investment advisory firm in Atlanta, GA, registered since 2007, reporting $500 million to $1 billion in regulatory assets under management in its Form ADV filing dated March 20, 2026.

- CRD: 142769
- Filed as: FINANCIAL INNOVATIONS, LLC
- Registration: SEC-registered investment adviser (status as filed: Approved)
- Location: Atlanta, GA
- Filing period: October 2026
- Form ADV filing dated: March 20, 2026
- SEC record (IAPD): https://adviserinfo.sec.gov/firm/summary/142769
- AdvisorCensus page: https://advisorcensus.com/firm/financial-innovations-llc-atlanta-ga-142769

## Quick answers

**How is Financial Innovations, LLC compensated?**
On its Form ADV (Item 5.E, October 2026), Financial Innovations, LLC reports these compensation arrangements: a percentage of assets under its management; hourly charges; fixed fees (other than subscription fees).

**How much does Financial Innovations, LLC charge?**
Its Form ADV Part 2A brochure dated March 20, 2026 states: Flat fee: $1,000 to $20,000 a year (financial planning services); Hourly rate: $750 an hour (financial planning services). Fees can differ by service and may be negotiable; the brochure is the complete statement.

**Where is Financial Innovations, LLC located?**
Financial Innovations, LLC's principal office is in Atlanta, GA, according to its Form ADV.

**Is Financial Innovations, LLC registered with the SEC or a state?**
Financial Innovations, LLC is an SEC-registered investment advisory firm, registered since 2007. Status as filed: Approved. CRD 142769.

**How much does Financial Innovations, LLC manage?**
Financial Innovations, LLC reports $535,198,043 in regulatory assets under management in its Form ADV filing dated March 20, 2026 (0% discretionary).

**How have Financial Innovations, LLC's assets and staff changed since 2021?**
In the Form ADV data for Financial Innovations, LLC: Regulatory assets under management: $263,119,415 in the October 2021 data and $535,198,043 in the October 2026 data, up 103%. Total employees: 7 in October 2021 and 2 in October 2026. Assets under management move with markets as well as with clients coming and going.

**What types of clients does Financial Innovations, LLC serve?**
By number of clients on Form ADV Item 5.D: high net worth individuals (234); individuals (other than high net worth individuals) (100); pension and profit sharing plans (but not the plan participants or government pension plans) (13).

**Which custodians does Financial Innovations, LLC use?**
Financial Innovations, LLC's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists National Financial Services LLC as a custodian holding 10% or more of its separately managed account assets.

**Does Financial Innovations, LLC report any disciplinary disclosures?**
Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/142769

**Does Financial Innovations, LLC state an account minimum?**
Its Form ADV Part 2A brochure dated March 20, 2026 says: "In general, we require a minimum of $500,000 to open and maintain an advisory account. At our discretion, we may waive this minimum account size."

**What changed in Financial Innovations, LLC's recent Form ADV filings?**
In the April 2026 filing data: Regulatory assets under management went from $400,093,442 to $535,198,043 (+34%). Registered or notice-filed in LA, NY, TN.

## From the Form ADV filing

### Compensation (Item 5.E)
- A percentage of assets under your management
- Hourly charges
- Fixed fees (other than subscription fees)

### Fees and minimums (Form ADV Part 2A brochure dated March 20, 2026)

- Account minimum: $500,000 (the brochure says it may be waived or negotiated)

> In general, we require a minimum of $500,000 to open and maintain an advisory account. At our discretion, we may waive this minimum account size.

- Flat fee: $1,000 to $20,000 a year (financial planning services)

> We may charge a fixed fee for our financial planning services. Our fixed fee ranges from $1,000 to $20,000 on an annual basis, depending upon the level and scope of the services required.

- Hourly rate: $750 an hour (financial planning services)

> We may charge an hourly fee for our financial planning services. Our maximum rate is up to $750/hour to include increments of fifteen (15) minutes.

As stated in the firm's brochure. Fees can differ by service and may be negotiable.

### Custodians (Schedule D, Section 5.K(3))
- National Financial Services LLC

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

### Regulatory assets under management (Item 5.F)
- Total: $535,198,043
- Discretionary: $0
- Non-discretionary: $535,198,043

### Clients (Item 5.D)

| Client type | Clients | Assets |
| --- | --- | --- |
| Individuals (other than high net worth individuals) | 100 | $38,447,638 |
| High net worth individuals | 234 | $466,951,797 |
| Pension and profit sharing plans (but not the plan participants or government pension plans) | 13 | $22,002,734 |
| Corporations or other businesses not listed above | Fewer than 5 | $4,415,787 |
| Other | 6 | $3,380,087 |

### Advisory services (Item 5.G)
- Financial planning services
- Portfolio management for individuals and/or small businesses
- Pension consulting services
- Educational seminars/workshops

### Firm details
- Registered since: 2007 (19 years)
- Employees: 2 total, 2 performing advisory functions
- Wrap fee program participation: No
- States registered or notice-filed: CA, CO, FL, GA, LA, NC, NY, TN, TX, VA
- Disclosures (Item 11): Reports no disclosure items on Form ADV Item 11.

### Websites listed on Form ADV (Item 1.I)
- financialinnovations.biz
- Facebook @Financialinnovationsllc
- LinkedIn @financial-innovations-llc

## Assets and staff over time

| Data period | Regulatory assets under management | Employees | Filing dated |
| --- | --- | --- | --- |
| October 2021 | $263,119,415 | 7 | August 20, 2021 |
| October 2022 | $298,173,594 | 7 | March 14, 2022 |
| October 2023 | $308,283,244 | 8 | May 8, 2023 |
| October 2024 | $362,884,830 | 6 | September 16, 2024 |
| October 2025 | $400,093,442 | 7 | March 21, 2025 |
| October 2026 | $535,198,043 | 2 | March 20, 2026 |

Regulatory assets under management: $263,119,415 in the October 2021 data and $535,198,043 in the October 2026 data, up 103%.
Total employees: 7 in October 2021 and 2 in October 2026.

## Changes in the filing (last 12 months)

### April 2026
- Regulatory assets under management went from $400,093,442 to $535,198,043 (+34%).
- Registered or notice-filed in LA, NY, TN.

## Source

Form ADV as filed, October 2026. Values appear as filed. Cite as: AdvisorCensus. Financial Innovations, LLC (CRD 142769): Form ADV filing data as of October 2026.