{
  "crd_number": 142769,
  "slug": "financial-innovations-llc-atlanta-ga-142769",
  "primary_business_name": "FINANCIAL INNOVATIONS, LLC",
  "legal_name": "FINANCIAL INNOVATIONS, LLC",
  "dbas": [],
  "city": "Atlanta",
  "state": "GA",
  "country": "United States",
  "cbsa_code": "12060",
  "metro": {
    "cbsa_code": "12060",
    "common_name": "Atlanta",
    "msa_name": "Atlanta-Sandy Springs-Roswell, GA",
    "path": "/advisors/ga/atlanta"
  },
  "registration_type": "sec",
  "registration_status": "Approved",
  "registration_date": "2007-01-26",
  "years_registered": 19,
  "period": "2026-10-01",
  "filing_date": "2026-03-20",
  "carried_forward": false,
  "raum_total": 535198043.0,
  "raum_discretionary": 0.0,
  "raum_non_discretionary": 535198043.0,
  "raum_band": "500m_1b",
  "raum_band_label": "$500 million to $1 billion",
  "total_employees": 2,
  "advisory_employees": 2,
  "client_count_bucket": "fewer_than_5_in_some_types",
  "clients_by_type": {
    "other": {
      "raum": 3380087.0,
      "count": 6,
      "description": "IRREVOCABLE TRUST"
    },
    "individuals": {
      "raum": 38447638.0,
      "count": 100
    },
    "pension_profit_sharing": {
      "raum": 22002734.0,
      "count": 13
    },
    "high_net_worth_individuals": {
      "raum": 466951797.0,
      "count": 234
    },
    "corporations_other_businesses": {
      "raum": 4415787.0,
      "count": null,
      "fewer_than_5": true
    }
  },
  "compensation_types": [
    "fixed",
    "hourly",
    "percentage_of_aum"
  ],
  "advisory_activities": [
    "educational_seminars",
    "financial_planning",
    "pension_consulting",
    "portfolio_management_individuals"
  ],
  "wrap_fee_participant": false,
  "disclosure_yes_count": 0,
  "states_registered": [
    "CA",
    "CO",
    "FL",
    "GA",
    "LA",
    "NC",
    "NY",
    "TN",
    "TX",
    "VA"
  ],
  "websites": [
    "https://facebook.com/Financialinnovationsllc",
    "https://financialinnovations.biz",
    "https://linkedin.com/company/financial-innovations-llc"
  ],
  "iapd_url": "https://adviserinfo.sec.gov/firm/summary/142769",
  "city_as_filed": "ATLANTA",
  "url": "https://advisorcensus.com/firm/financial-innovations-llc-atlanta-ga-142769",
  "display_name": "Financial Innovations, LLC",
  "summary": "Financial Innovations, LLC is an SEC-registered investment advisory firm in Atlanta, GA, registered since 2007, reporting $500 million to $1 billion in regulatory assets under management in its Form ADV filing dated March 20, 2026.",
  "citation": "AdvisorCensus. Financial Innovations, LLC (CRD 142769): Form ADV filing data as of October 2026.",
  "registration_type_label": "SEC-registered investment adviser",
  "compensation_labels": [
    "A percentage of assets under your management",
    "Hourly charges",
    "Fixed fees (other than subscription fees)"
  ],
  "advisory_activity_labels": [
    "Financial planning services",
    "Portfolio management for individuals and/or small businesses",
    "Pension consulting services",
    "Educational seminars/workshops"
  ],
  "quick_answers": [
    {
      "q": "How is Financial Innovations, LLC compensated?",
      "a": "On its Form ADV (Item 5.E, October 2026), Financial Innovations, LLC reports these compensation arrangements: a percentage of assets under its management; hourly charges; fixed fees (other than subscription fees)."
    },
    {
      "q": "How much does Financial Innovations, LLC charge?",
      "a": "Its Form ADV Part 2A brochure dated March 20, 2026 states: Flat fee: $1,000 to $20,000 a year (financial planning services); Hourly rate: $750 an hour (financial planning services). Fees can differ by service and may be negotiable; the brochure is the complete statement."
    },
    {
      "q": "Where is Financial Innovations, LLC located?",
      "a": "Financial Innovations, LLC's principal office is in Atlanta, GA, according to its Form ADV."
    },
    {
      "q": "Is Financial Innovations, LLC registered with the SEC or a state?",
      "a": "Financial Innovations, LLC is an SEC-registered investment advisory firm, registered since 2007. Status as filed: Approved. CRD 142769."
    },
    {
      "q": "How much does Financial Innovations, LLC manage?",
      "a": "Financial Innovations, LLC reports $535,198,043 in regulatory assets under management in its Form ADV filing dated March 20, 2026 (0% discretionary)."
    },
    {
      "q": "How have Financial Innovations, LLC's assets and staff changed since 2021?",
      "a": "In the Form ADV data for Financial Innovations, LLC: Regulatory assets under management: $263,119,415 in the October 2021 data and $535,198,043 in the October 2026 data, up 103%. Total employees: 7 in October 2021 and 2 in October 2026. Assets under management move with markets as well as with clients coming and going."
    },
    {
      "q": "What types of clients does Financial Innovations, LLC serve?",
      "a": "By number of clients on Form ADV Item 5.D: high net worth individuals (234); individuals (other than high net worth individuals) (100); pension and profit sharing plans (but not the plan participants or government pension plans) (13)."
    },
    {
      "q": "Which custodians does Financial Innovations, LLC use?",
      "a": "Financial Innovations, LLC's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists National Financial Services LLC as a custodian holding 10% or more of its separately managed account assets."
    },
    {
      "q": "Does Financial Innovations, LLC report any disciplinary disclosures?",
      "a": "Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/142769"
    },
    {
      "q": "Does Financial Innovations, LLC state an account minimum?",
      "a": "Its Form ADV Part 2A brochure dated March 20, 2026 says: \"In general, we require a minimum of $500,000 to open and maintain an advisory account. At our discretion, we may waive this minimum account size.\""
    },
    {
      "q": "What changed in Financial Innovations, LLC's recent Form ADV filings?",
      "a": "In the April 2026 filing data: Regulatory assets under management went from $400,093,442 to $535,198,043 (+34%). Registered or notice-filed in LA, NY, TN."
    }
  ],
  "filing_history": [
    {
      "period": "2021-10-01",
      "regulatory_assets_under_management": 263119415.0,
      "total_employees": 7,
      "filing_date": "2021-08-20"
    },
    {
      "period": "2022-10-01",
      "regulatory_assets_under_management": 298173594.0,
      "total_employees": 7,
      "filing_date": "2022-03-14"
    },
    {
      "period": "2023-10-01",
      "regulatory_assets_under_management": 308283244.0,
      "total_employees": 8,
      "filing_date": "2023-05-08"
    },
    {
      "period": "2024-10-01",
      "regulatory_assets_under_management": 362884830.0,
      "total_employees": 6,
      "filing_date": "2024-09-16"
    },
    {
      "period": "2025-10-01",
      "regulatory_assets_under_management": 400093442.0,
      "total_employees": 7,
      "filing_date": "2025-03-21"
    },
    {
      "period": "2026-10-01",
      "regulatory_assets_under_management": 535198043.0,
      "total_employees": 2,
      "filing_date": "2026-03-20"
    }
  ],
  "recent_changes": [
    {
      "period": "2026-04-01",
      "period_label": "April 2026",
      "notes": [
        "Regulatory assets under management went from $400,093,442 to $535,198,043 (+34%).",
        "Registered or notice-filed in LA, NY, TN."
      ]
    }
  ],
  "fees_from_brochure": {
    "source": "Form ADV Part 2A brochure dated March 20, 2026",
    "provided_by_the_firm": false,
    "tiers": [],
    "flat_rate": null,
    "stated_range": null,
    "stated_maximum": null,
    "account_minimum": "$500,000",
    "account_minimum_may_be_waived": true,
    "minimum_annual_fee": null,
    "planning_fees": [
      "Flat fee: $1,000 to $20,000 a year (financial planning services)",
      "Hourly rate: $750 an hour (financial planning services)"
    ],
    "figures": [
      {
        "label": "Account minimum",
        "statements": [
          "Account minimum: $500,000 (the brochure says it may be waived or negotiated)"
        ],
        "quotes": [
          "In general, we require a minimum of $500,000 to open and maintain an advisory account. At our discretion, we may waive this minimum account size."
        ]
      },
      {
        "label": "Planning fee",
        "statements": [
          "Flat fee: $1,000 to $20,000 a year (financial planning services)"
        ],
        "quotes": [
          "We may charge a fixed fee for our financial planning services. Our fixed fee ranges from $1,000 to $20,000 on an annual basis, depending upon the level and scope of the services required."
        ]
      },
      {
        "label": "Planning fee",
        "statements": [
          "Hourly rate: $750 an hour (financial planning services)"
        ],
        "quotes": [
          "We may charge an hourly fee for our financial planning services. Our maximum rate is up to $750/hour to include increments of fifteen (15) minutes."
        ]
      }
    ],
    "values": {
      "tiers": [],
      "range_pct": null,
      "max_pct": null,
      "account_minimum": 500000.0,
      "minimum_annual_fee": null,
      "planning": [
        {
          "kind": "flat",
          "amount": null,
          "min": 1000.0,
          "max": 20000.0,
          "period": "annual",
          "service": "financial planning services"
        },
        {
          "kind": "hourly",
          "amount": 750.0,
          "min": null,
          "max": null,
          "period": "hour",
          "service": "financial planning services"
        }
      ]
    },
    "quotes": [
      "In general, we require a minimum of $500,000 to open and maintain an advisory account. At our discretion, we may waive this minimum account size.",
      "We may charge a fixed fee for our financial planning services. Our fixed fee ranges from $1,000 to $20,000 on an annual basis, depending upon the level and scope of the services required.",
      "We may charge an hourly fee for our financial planning services. Our maximum rate is up to $750/hour to include increments of fifteen (15) minutes."
    ],
    "note": "As stated in the firm's brochure; fees can differ by service and may be negotiable."
  },
  "custodians": [
    {
      "name": "National Financial Services LLC",
      "name_as_filed": "NATIONAL FINANCIAL SERVICES LLC",
      "affiliated": false
    }
  ],
  "custodians_note": "Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.",
  "markdown_url": "https://advisorcensus.com/firm/financial-innovations-llc-atlanta-ga-142769.md",
  "clients": [
    {
      "type": "individuals",
      "label": "Individuals (other than high net worth individuals)",
      "count": 100,
      "fewer_than_5": false,
      "raum": 38447638.0
    },
    {
      "type": "high_net_worth_individuals",
      "label": "High net worth individuals",
      "count": 234,
      "fewer_than_5": false,
      "raum": 466951797.0
    },
    {
      "type": "pension_profit_sharing",
      "label": "Pension and profit sharing plans (but not the plan participants or government pension plans)",
      "count": 13,
      "fewer_than_5": false,
      "raum": 22002734.0
    },
    {
      "type": "corporations_other_businesses",
      "label": "Corporations or other businesses not listed above",
      "count": null,
      "fewer_than_5": true,
      "raum": 4415787.0
    },
    {
      "type": "other",
      "label": "Other",
      "count": 6,
      "fewer_than_5": false,
      "raum": 3380087.0
    }
  ],
  "disclosure_line": "Reports no disclosure items on Form ADV Item 11.",
  "disclosure_items": [],
  "indexable": true,
  "suppressed": false,
  "claimed": false,
  "enhanced": false,
  "provided_by_the_firm": null,
  "source": {
    "name": "Form ADV",
    "as_of": "2026-10-01",
    "iapd_url": "https://adviserinfo.sec.gov/firm/summary/142769",
    "operator": "BH Monitor Services, LLC",
    "license": "https://creativecommons.org/licenses/by/4.0/",
    "credit": "AdvisorCensus (advisorcensus.com), from SEC Form ADV data"
  }
}