# Financial Concepts

> Financial Concepts is an SEC-registered investment advisory firm in Columbus, MS, registered since 2011, reporting $1 billion to $5 billion in regulatory assets under management in its Form ADV filing dated June 8, 2026.

- CRD: 157616
- Filed as: FINANCIAL CONCEPTS
- Legal name: Giraffes, Inc.
- Registration: SEC-registered investment adviser (status as filed: Approved)
- Location: Columbus, MS
- Filing period: October 2026
- Form ADV filing dated: June 8, 2026
- SEC record (IAPD): https://adviserinfo.sec.gov/firm/summary/157616
- AdvisorCensus page: https://advisorcensus.com/firm/financial-concepts-columbus-ms-157616

## Quick answers

**How is Financial Concepts compensated?**
On its Form ADV (Item 5.E, October 2026), Financial Concepts reports these compensation arrangements: a percentage of assets under its management; fixed fees (other than subscription fees).

**Where is Financial Concepts located?**
Financial Concepts' principal office is in Columbus, MS, according to its Form ADV.

**Is Financial Concepts registered with the SEC or a state?**
Financial Concepts is an SEC-registered investment advisory firm, registered since 2011. Status as filed: Approved. CRD 157616.

**How much does Financial Concepts manage?**
Financial Concepts reports $1,088,251,596 in regulatory assets under management in its Form ADV filing dated June 8, 2026 (100% discretionary).

**How have Financial Concepts' assets and staff changed since 2021?**
In the Form ADV data for Financial Concepts: Regulatory assets under management: $675,182,410 in the October 2021 data and $1,088,251,596 in the October 2026 data, up 61%. Total employees: 5 in October 2021 and 19 in October 2026. Assets under management move with markets as well as with clients coming and going.

**What types of clients does Financial Concepts serve?**
By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (2,208); high net worth individuals (310); pension and profit sharing plans (but not the plan participants or government pension plans) (15).

**Which custodians does Financial Concepts use?**
Financial Concepts' most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Capital Bank and Trust Company as a custodian holding 10% or more of its separately managed account assets.

**Does Financial Concepts report any disciplinary disclosures?**
Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/157616

**Does Financial Concepts state an account minimum?**
Its Form ADV Part 2A brochure dated February 2, 2026 says: "A minimum of $25,000 of assets under management is required for this service. This account size may be negotiable under certain circumstances."

**What changed in Financial Concepts' recent Form ADV filings?**
In the July 2026 filing data: Registered or notice-filed in AK.

## From the Form ADV filing

### Compensation (Item 5.E)
- A percentage of assets under your management
- Fixed fees (other than subscription fees)

### Fees and minimums (Form ADV Part 2A brochure dated February 2, 2026)

- Account minimum: $25,000 (the brochure says it may be waived or negotiated)

> A minimum of $25,000 of assets under management is required for this service. This account size may be negotiable under certain circumstances.

As stated in the firm's brochure. Fees can differ by service and may be negotiable.

### Custodians (Schedule D, Section 5.K(3))
- Capital Bank and Trust Company

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

### Regulatory assets under management (Item 5.F)
- Total: $1,088,251,596
- Discretionary: $1,088,251,596
- Non-discretionary: $0

### Clients (Item 5.D)

| Client type | Clients | Assets |
| --- | --- | --- |
| Individuals (other than high net worth individuals) | 2,208 | $439,238,953 |
| High net worth individuals | 310 | $612,425,645 |
| Pension and profit sharing plans (but not the plan participants or government pension plans) | 15 | $35,816,989 |
| Charitable organizations | 4 | $770,009 |

### Advisory services (Item 5.G)
- Financial planning services
- Portfolio management for individuals and/or small businesses

### Firm details
- Registered since: 2011 (15 years)
- Employees: 19 total, 3 performing advisory functions
- Wrap fee program participation: No
- States registered or notice-filed: AK, AL, AR, CA, FL, GA, IL, LA, MO, MS, NC, NE, NH, OH, PA, SC, TN, TX, VA
- Disclosures (Item 11): Reports no disclosure items on Form ADV Item 11.

### Websites listed on Form ADV (Item 1.I)
- fincon.net
- open.spotify.com/show/5Vnmfbjp2TACnyElsEQggx
- Facebook @financialconceptsms
- Instagram @financialconceptsms
- LinkedIn @financial-concepts---mississippi
- TikTok @scottfinancialplanner
- YouTube @financialconcepts6026

## Assets and staff over time

| Data period | Regulatory assets under management | Employees | Filing dated |
| --- | --- | --- | --- |
| October 2021 | $675,182,410 | 5 | June 17, 2021 |
| October 2022 | $794,341,659 | 10 | May 12, 2022 |
| October 2023 | $646,525,461 | 11 | June 20, 2023 |
| October 2024 | $760,025,133 | 14 | July 29, 2024 |
| October 2025 | $890,016,414 | 14 | May 2, 2025 |
| October 2026 | $1,088,251,596 | 19 | June 8, 2026 |

Regulatory assets under management: $675,182,410 in the October 2021 data and $1,088,251,596 in the October 2026 data, up 61%.
Total employees: 5 in October 2021 and 19 in October 2026.

## Changes in the filing (last 12 months)

### July 2026
- Registered or notice-filed in AK.

### March 2026
- Regulatory assets under management went from $890,016,414 to $1,088,251,596 (+22%).

## Source

Form ADV as filed, October 2026. Values appear as filed. Cite as: AdvisorCensus. Financial Concepts (CRD 157616): Form ADV filing data as of October 2026.