{
  "crd_number": 170478,
  "slug": "financial-coach-west-chester-pa-170478",
  "primary_business_name": "FINANCIAL COACH",
  "legal_name": "FC ADVISORY, LLC",
  "dbas": [
    "FINANCIAL COACH",
    "NEW WEALTH PROJECT",
    "THE FINANCIAL COACH GROUP"
  ],
  "city": "West Chester",
  "state": "PA",
  "country": "United States",
  "cbsa_code": "37980",
  "metro": {
    "cbsa_code": "37980",
    "common_name": "Philadelphia",
    "msa_name": "Philadelphia-Camden-Wilmington, PA-NJ-DE-MD",
    "path": "/advisors/pa/philadelphia"
  },
  "registration_type": "sec",
  "registration_status": "Approved",
  "registration_date": "2015-02-26",
  "years_registered": 11,
  "period": "2026-10-01",
  "filing_date": "2026-03-18",
  "carried_forward": false,
  "raum_total": 397315080.0,
  "raum_discretionary": 397206336.0,
  "raum_non_discretionary": 108744.0,
  "raum_band": "100m_500m",
  "raum_band_label": "$100 million to $500 million",
  "total_employees": 7,
  "advisory_employees": 5,
  "client_count_bucket": null,
  "clients_by_type": {
    "individuals": {
      "raum": 112453807.0,
      "count": 172
    },
    "high_net_worth_individuals": {
      "raum": 284861273.0,
      "count": 81
    }
  },
  "compensation_types": [
    "fixed",
    "hourly",
    "percentage_of_aum"
  ],
  "advisory_activities": [
    "financial_planning",
    "portfolio_management_individuals"
  ],
  "wrap_fee_participant": false,
  "disclosure_yes_count": 0,
  "states_registered": [
    "DE",
    "FL",
    "MD",
    "NH",
    "NJ",
    "PA",
    "TX"
  ],
  "websites": [
    "https://facebook.com/FINANCIALCOACHGROUP",
    "https://facebook.com/newwealthproject",
    "https://financialcoachgroup.com",
    "https://instagram.com/newwealthproject",
    "https://linkedin.com/COMPANY/FINANCIALCOACH",
    "https://linkedin.com/company/new-wealth-project",
    "https://thenewwealthproject.com",
    "https://twitter.com/FINCOACHGROUP",
    "https://twitter.com/newwealthpro"
  ],
  "iapd_url": "https://adviserinfo.sec.gov/firm/summary/170478",
  "city_as_filed": "WEST CHESTER",
  "url": "https://advisorcensus.com/firm/financial-coach-west-chester-pa-170478",
  "display_name": "Financial Coach",
  "summary": "Financial Coach is an SEC-registered investment advisory firm in West Chester, PA, registered since 2015, reporting $100 million to $500 million in regulatory assets under management in its Form ADV filing dated March 18, 2026.",
  "citation": "AdvisorCensus. Financial Coach (CRD 170478): Form ADV filing data as of October 2026.",
  "registration_type_label": "SEC-registered investment adviser",
  "compensation_labels": [
    "A percentage of assets under your management",
    "Hourly charges",
    "Fixed fees (other than subscription fees)"
  ],
  "advisory_activity_labels": [
    "Financial planning services",
    "Portfolio management for individuals and/or small businesses"
  ],
  "quick_answers": [
    {
      "q": "How is Financial Coach compensated?",
      "a": "On its Form ADV (Item 5.E, October 2026), Financial Coach reports these compensation arrangements: a percentage of assets under its management; hourly charges; fixed fees (other than subscription fees). The amounts are in Item 5 of its Form ADV Part 2A brochure."
    },
    {
      "q": "Where is Financial Coach located?",
      "a": "Financial Coach's principal office is in West Chester, PA, according to its Form ADV."
    },
    {
      "q": "Is Financial Coach registered with the SEC or a state?",
      "a": "Financial Coach is an SEC-registered investment advisory firm, registered since 2015. Status as filed: Approved. CRD 170478."
    },
    {
      "q": "How much does Financial Coach manage?",
      "a": "Financial Coach reports $397,315,080 in regulatory assets under management in its Form ADV filing dated March 18, 2026 (100% discretionary)."
    },
    {
      "q": "How have Financial Coach's assets and staff changed since 2021?",
      "a": "In the Form ADV data for Financial Coach: Regulatory assets under management: $222,975,352 in the October 2021 data and $397,315,080 in the October 2026 data, up 78%. Total employees: 7 in October 2021 and 7 in October 2026. Assets under management move with markets as well as with clients coming and going."
    },
    {
      "q": "What types of clients does Financial Coach serve?",
      "a": "By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (172); high net worth individuals (81)."
    },
    {
      "q": "Which custodians does Financial Coach use?",
      "a": "Financial Coach's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Charles Schwab & Co., Inc. as a custodian holding 10% or more of its separately managed account assets."
    },
    {
      "q": "Does Financial Coach report any disciplinary disclosures?",
      "a": "Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/170478"
    },
    {
      "q": "What changed in Financial Coach's recent Form ADV filings?",
      "a": "In the April 2026 filing data: Regulatory assets under management went from $346,775,812 to $397,315,080 (+15%)."
    }
  ],
  "filing_history": [
    {
      "period": "2021-10-01",
      "regulatory_assets_under_management": 222975352.0,
      "total_employees": 7,
      "filing_date": "2021-01-07"
    },
    {
      "period": "2022-10-01",
      "regulatory_assets_under_management": 268955376.0,
      "total_employees": 7,
      "filing_date": "2022-03-08"
    },
    {
      "period": "2023-10-01",
      "regulatory_assets_under_management": 239502652.0,
      "total_employees": 7,
      "filing_date": "2023-03-16"
    },
    {
      "period": "2024-10-01",
      "regulatory_assets_under_management": 300771728.0,
      "total_employees": 7,
      "filing_date": "2024-02-06"
    },
    {
      "period": "2025-10-01",
      "regulatory_assets_under_management": 346775812.0,
      "total_employees": 7,
      "filing_date": "2025-01-15"
    },
    {
      "period": "2026-10-01",
      "regulatory_assets_under_management": 397315080.0,
      "total_employees": 7,
      "filing_date": "2026-03-18"
    }
  ],
  "recent_changes": [
    {
      "period": "2026-04-01",
      "period_label": "April 2026",
      "notes": [
        "Regulatory assets under management went from $346,775,812 to $397,315,080 (+15%)."
      ]
    }
  ],
  "fees_from_brochure": null,
  "custodians": [
    {
      "name": "Charles Schwab & Co., Inc.",
      "name_as_filed": "CHARLES SCHWAB & CO., INC.",
      "affiliated": false
    }
  ],
  "custodians_note": "Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.",
  "markdown_url": "https://advisorcensus.com/firm/financial-coach-west-chester-pa-170478.md",
  "clients": [
    {
      "type": "individuals",
      "label": "Individuals (other than high net worth individuals)",
      "count": 172,
      "fewer_than_5": false,
      "raum": 112453807.0
    },
    {
      "type": "high_net_worth_individuals",
      "label": "High net worth individuals",
      "count": 81,
      "fewer_than_5": false,
      "raum": 284861273.0
    }
  ],
  "disclosure_line": "Reports no disclosure items on Form ADV Item 11.",
  "disclosure_items": [],
  "indexable": true,
  "suppressed": false,
  "claimed": false,
  "enhanced": false,
  "provided_by_the_firm": null,
  "source": {
    "name": "Form ADV",
    "as_of": "2026-10-01",
    "iapd_url": "https://adviserinfo.sec.gov/firm/summary/170478",
    "operator": "BH Monitor Services, LLC",
    "license": "https://creativecommons.org/licenses/by/4.0/",
    "credit": "AdvisorCensus (advisorcensus.com), from SEC Form ADV data"
  }
}