# Fermata Advisors

> Fermata Advisors is an SEC-registered investment advisory firm in Sonoma, CA, registered since 2019, reporting $1 billion to $5 billion in regulatory assets under management in its Form ADV filing dated August 5, 2026.

- CRD: 305614
- Filed as: FERMATA ADVISORS
- Legal name: Fermata Advisors, LLC
- Also doing business as: FERMATA 401(K) LLC, FERMATA 401K, FERMATA TAX, RICH FINANCIAL, SONOMA WEALTH ADVISORS
- Registration: SEC-registered investment adviser (status as filed: Approved)
- Location: Sonoma, CA
- Filing period: October 2026
- Form ADV filing dated: August 5, 2026
- SEC record (IAPD): https://adviserinfo.sec.gov/firm/summary/305614
- AdvisorCensus page: https://advisorcensus.com/firm/fermata-advisors-sonoma-ca-305614

## Quick answers

**How is Fermata Advisors compensated?**
On its Form ADV (Item 5.E, October 2026), Fermata Advisors reports these compensation arrangements: a percentage of assets under its management; hourly charges; fixed fees (other than subscription fees).

**How much does Fermata Advisors charge?**
Its Form ADV Part 2A brochure dated August 5, 2026 states: Asset-based fee: up to 1.5% of assets a year (the maximum the brochure states); Hourly rate: $250 to $500 an hour (financial plans based on an hourly rate). Fees can differ by service and may be negotiable; the brochure is the complete statement.

**Where is Fermata Advisors located?**
Fermata Advisors' principal office is in Sonoma, CA, according to its Form ADV; the September 2026 filing also lists 4 other offices (Schedule D, Section 1.F).

**Is Fermata Advisors registered with the SEC or a state?**
Fermata Advisors is an SEC-registered investment advisory firm, registered since 2019. Status as filed: Approved. CRD 305614.

**How much does Fermata Advisors manage?**
Fermata Advisors reports $1,009,549,046 in regulatory assets under management in its Form ADV filing dated August 5, 2026 (70% discretionary).

**How have Fermata Advisors' assets and staff changed since 2021?**
In the Form ADV data for Fermata Advisors: Regulatory assets under management: $196,607,079 in the October 2021 data and $1,009,549,046 in the October 2026 data, up 413%. Total employees: 10 in October 2021 and 26 in October 2026. Assets under management move with markets as well as with clients coming and going.

**What types of clients does Fermata Advisors serve?**
By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (2,122); pension and profit sharing plans (but not the plan participants or government pension plans) (787); high net worth individuals (693).

**Which custodians does Fermata Advisors use?**
Fermata Advisors' most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Charles Schwab & Co., Inc. as a custodian holding 10% or more of its separately managed account assets.

**Does Fermata Advisors report any disciplinary disclosures?**
Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/305614

**What changed in Fermata Advisors' recent Form ADV filings?**
In the July 2026 filing data: Employees performing advisory functions went from 13 to 12.

## From the Form ADV filing

### Compensation (Item 5.E)
- A percentage of assets under your management
- Hourly charges
- Fixed fees (other than subscription fees)

### Fees and minimums (Form ADV Part 2A brochure dated August 5, 2026)

- Asset-based fee: up to 1.5% of assets a year (the maximum the brochure states)

> Investment advisory fees are negotiable based on the scope and complexity of the services as well as the amount of time and expertise required but generally do not exceed 1.50%.

> Sonoma Wealth Advisors charges between a 0.75% to 1% asset management fee for retirement accounts subject to ERISA.

- Hourly rate: $250 to $500 an hour (financial plans based on an hourly rate)

> The fee for financial plans that are based on an hourly rate is calculated by a multiple of the anticipated number of hours required and an hourly rate that is generally between $250 to $500 an hour.

As stated in the firm's brochure. Fees can differ by service and may be negotiable.

### Custodians (Schedule D, Section 5.K(3))
- Charles Schwab & Co., Inc.

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

### Regulatory assets under management (Item 5.F)
- Total: $1,009,549,046
- Discretionary: $707,571,804
- Non-discretionary: $301,977,242

### Clients (Item 5.D)

| Client type | Clients | Assets |
| --- | --- | --- |
| Individuals (other than high net worth individuals) | 2,122 | $239,710,951 |
| High net worth individuals | 693 | $448,349,669 |
| Pension and profit sharing plans (but not the plan participants or government pension plans) | 787 | $301,977,242 |
| Charitable organizations | 24 | $5,558,224 |
| Corporations or other businesses not listed above | 29 | $8,335,785 |
| Other | 224 | $5,617,175 |

### Advisory services (Item 5.G)
- Financial planning services
- Portfolio management for individuals and/or small businesses
- Pension consulting services

### Firm details
- Registered since: 2019 (7 years)
- Employees: 26 total, 12 performing advisory functions
- Wrap fee program participation: No
- States registered or notice-filed: AZ, CA, CO, FL, HI, ID, LA, MD, MT, NE, NV, OH, OR, PA, TN, TX, UT, WA
- Disclosures (Item 11): Reports no disclosure items on Form ADV Item 11.

### Other offices (Schedule D, Section 1.F), as of the September 2026 filing
- Auburn, CA
- Chico, CA
- Santa Rosa, CA
- Sonoma, CA

### Websites listed on Form ADV (Item 1.I)
- richfinancial.com
- sonomawealthadvisors.com
- Facebook @SonomaWealthAdvisors

## Assets and staff over time

| Data period | Regulatory assets under management | Employees | Filing dated |
| --- | --- | --- | --- |
| October 2021 | $196,607,079 | 10 | August 17, 2021 |
| October 2022 | $496,975,000 | 13 | September 29, 2022 |
| October 2023 | $733,830,008 | 19 | August 1, 2023 |
| October 2024 | $973,846,526 | 24 | March 29, 2024 |
| October 2025 | $1,145,263,457 | 24 | July 17, 2025 |
| October 2026 | $1,009,549,046 | 26 | August 5, 2026 |

Regulatory assets under management: $196,607,079 in the October 2021 data and $1,009,549,046 in the October 2026 data, up 413%.
Total employees: 10 in October 2021 and 26 in October 2026.

## Changes in the filing (last 12 months)

### July 2026
- Employees performing advisory functions went from 13 to 12.

### April 2026
- Employees performing advisory functions went from 17 to 13.
- Regulatory assets under management went from $1,145,263,457 to $1,009,549,046 (-12%).
- Added an office in Sonoma, CA.

## Source

Form ADV as filed, October 2026. Values appear as filed. Cite as: AdvisorCensus. Fermata Advisors (CRD 305614): Form ADV filing data as of October 2026.