{
  "crd_number": 305614,
  "slug": "fermata-advisors-sonoma-ca-305614",
  "primary_business_name": "FERMATA ADVISORS",
  "legal_name": "FERMATA ADVISORS, LLC",
  "dbas": [
    "FERMATA 401(K) LLC",
    "FERMATA 401K",
    "FERMATA TAX",
    "RICH FINANCIAL",
    "SONOMA WEALTH ADVISORS"
  ],
  "city": "Sonoma",
  "state": "CA",
  "country": "United States",
  "cbsa_code": "42220",
  "metro": {
    "cbsa_code": "42220",
    "common_name": "Santa Rosa",
    "msa_name": "Santa Rosa-Petaluma, CA",
    "path": "/advisors/ca/santa-rosa"
  },
  "registration_type": "sec",
  "registration_status": "Approved",
  "registration_date": "2019-09-30",
  "years_registered": 7,
  "period": "2026-10-01",
  "filing_date": "2026-08-05",
  "carried_forward": false,
  "raum_total": 1009549046.0,
  "raum_discretionary": 707571804.0,
  "raum_non_discretionary": 301977242.0,
  "raum_band": "1b_5b",
  "raum_band_label": "$1 billion to $5 billion",
  "total_employees": 26,
  "advisory_employees": 12,
  "client_count_bucket": null,
  "clients_by_type": {
    "other": {
      "raum": 5617175.0,
      "count": 224,
      "description": "529 ACCOUNTS, VARIABLE ANNUITIES"
    },
    "charitable": {
      "raum": 5558224.0,
      "count": 24
    },
    "individuals": {
      "raum": 239710951.0,
      "count": 2122
    },
    "pension_profit_sharing": {
      "raum": 301977242.0,
      "count": 787
    },
    "high_net_worth_individuals": {
      "raum": 448349669.0,
      "count": 693
    },
    "corporations_other_businesses": {
      "raum": 8335785.0,
      "count": 29
    }
  },
  "compensation_types": [
    "fixed",
    "hourly",
    "percentage_of_aum"
  ],
  "advisory_activities": [
    "financial_planning",
    "pension_consulting",
    "portfolio_management_individuals"
  ],
  "wrap_fee_participant": false,
  "disclosure_yes_count": 0,
  "states_registered": [
    "AZ",
    "CA",
    "CO",
    "FL",
    "HI",
    "ID",
    "LA",
    "MD",
    "MT",
    "NE",
    "NV",
    "OH",
    "OR",
    "PA",
    "TN",
    "TX",
    "UT",
    "WA"
  ],
  "websites": [
    "https://facebook.com/SonomaWealthAdvisors",
    "https://richfinancial.com",
    "https://sonomawealthadvisors.com"
  ],
  "iapd_url": "https://adviserinfo.sec.gov/firm/summary/305614",
  "city_as_filed": "SONOMA",
  "url": "https://advisorcensus.com/firm/fermata-advisors-sonoma-ca-305614",
  "display_name": "Fermata Advisors",
  "summary": "Fermata Advisors is an SEC-registered investment advisory firm in Sonoma, CA, registered since 2019, reporting $1 billion to $5 billion in regulatory assets under management in its Form ADV filing dated August 5, 2026.",
  "citation": "AdvisorCensus. Fermata Advisors (CRD 305614): Form ADV filing data as of October 2026.",
  "registration_type_label": "SEC-registered investment adviser",
  "compensation_labels": [
    "A percentage of assets under your management",
    "Hourly charges",
    "Fixed fees (other than subscription fees)"
  ],
  "advisory_activity_labels": [
    "Financial planning services",
    "Portfolio management for individuals and/or small businesses",
    "Pension consulting services"
  ],
  "quick_answers": [
    {
      "q": "How is Fermata Advisors compensated?",
      "a": "On its Form ADV (Item 5.E, October 2026), Fermata Advisors reports these compensation arrangements: a percentage of assets under its management; hourly charges; fixed fees (other than subscription fees)."
    },
    {
      "q": "What does Fermata Advisors' brochure say about its fees?",
      "a": "Its Form ADV Part 2A brochure dated August 5, 2026 states: Asset-based fee: up to 1.5% of assets a year (the maximum the brochure states). Fees can differ by service and may be negotiable; the brochure is the complete statement."
    },
    {
      "q": "Where is Fermata Advisors located?",
      "a": "Fermata Advisors' principal office is in Sonoma, CA, according to its Form ADV; the September 2026 filing also lists 4 other offices (Schedule D, Section 1.F)."
    },
    {
      "q": "Is Fermata Advisors registered with the SEC or a state?",
      "a": "Fermata Advisors is an SEC-registered investment advisory firm, registered since 2019. Status as filed: Approved. CRD 305614."
    },
    {
      "q": "How much does Fermata Advisors manage?",
      "a": "Fermata Advisors reports $1,009,549,046 in regulatory assets under management in its Form ADV filing dated August 5, 2026 (70% discretionary)."
    },
    {
      "q": "How have Fermata Advisors' assets and staff changed since 2021?",
      "a": "In the Form ADV data for Fermata Advisors: Regulatory assets under management: $196,607,079 in the October 2021 data and $1,009,549,046 in the October 2026 data, up 413%. Total employees: 10 in October 2021 and 26 in October 2026. Assets under management move with markets as well as with clients coming and going."
    },
    {
      "q": "What types of clients does Fermata Advisors serve?",
      "a": "By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (2,122); pension and profit sharing plans (but not the plan participants or government pension plans) (787); high net worth individuals (693)."
    },
    {
      "q": "Which custodians does Fermata Advisors use?",
      "a": "Fermata Advisors' most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Charles Schwab & Co., Inc. as a custodian holding 10% or more of its separately managed account assets."
    },
    {
      "q": "Does Fermata Advisors report any disciplinary disclosures?",
      "a": "Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/305614"
    },
    {
      "q": "What changed in Fermata Advisors' recent Form ADV filings?",
      "a": "In the July 2026 filing data: Employees performing advisory functions went from 13 to 12."
    }
  ],
  "filing_history": [
    {
      "period": "2021-10-01",
      "regulatory_assets_under_management": 196607079.0,
      "total_employees": 10,
      "filing_date": "2021-08-17"
    },
    {
      "period": "2022-10-01",
      "regulatory_assets_under_management": 496975000.0,
      "total_employees": 13,
      "filing_date": "2022-09-29"
    },
    {
      "period": "2023-10-01",
      "regulatory_assets_under_management": 733830008.0,
      "total_employees": 19,
      "filing_date": "2023-08-01"
    },
    {
      "period": "2024-10-01",
      "regulatory_assets_under_management": 973846526.0,
      "total_employees": 24,
      "filing_date": "2024-03-29"
    },
    {
      "period": "2025-10-01",
      "regulatory_assets_under_management": 1145263457.0,
      "total_employees": 24,
      "filing_date": "2025-07-17"
    },
    {
      "period": "2026-10-01",
      "regulatory_assets_under_management": 1009549046.0,
      "total_employees": 26,
      "filing_date": "2026-08-05"
    }
  ],
  "recent_changes": [
    {
      "period": "2026-07-01",
      "period_label": "July 2026",
      "notes": [
        "Employees performing advisory functions went from 13 to 12."
      ]
    },
    {
      "period": "2026-04-01",
      "period_label": "April 2026",
      "notes": [
        "Employees performing advisory functions went from 17 to 13.",
        "Regulatory assets under management went from $1,145,263,457 to $1,009,549,046 (-12%).",
        "Added an office in Sonoma, CA."
      ]
    }
  ],
  "fees_from_brochure": {
    "source": "Form ADV Part 2A brochure dated August 5, 2026",
    "tiers": [],
    "flat_rate": null,
    "stated_range": null,
    "stated_maximum": "1.5% of assets a year",
    "account_minimum": null,
    "account_minimum_may_be_waived": false,
    "minimum_annual_fee": null,
    "figures": [
      {
        "label": "Asset-based fee",
        "statements": [
          "Asset-based fee: up to 1.5% of assets a year (the maximum the brochure states)"
        ],
        "quotes": [
          "Investment advisory fees are negotiable based on the scope and complexity of the services as well as the amount of time and expertise required but generally do not exceed 1.50%.",
          "Sonoma Wealth Advisors charges between a 0.75% to 1% asset management fee for retirement accounts subject to ERISA."
        ]
      }
    ],
    "quotes": [
      "Investment advisory fees are negotiable based on the scope and complexity of the services as well as the amount of time and expertise required but generally do not exceed 1.50%.",
      "Sonoma Wealth Advisors charges between a 0.75% to 1% asset management fee for retirement accounts subject to ERISA."
    ],
    "note": "As stated in the firm's brochure; fees can differ by service and may be negotiable."
  },
  "custodians": [
    {
      "name": "Charles Schwab & Co., Inc.",
      "name_as_filed": "CHARLES SCHWAB & CO., INC.",
      "affiliated": false
    }
  ],
  "custodians_note": "Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.",
  "markdown_url": "https://advisorcensus.com/firm/fermata-advisors-sonoma-ca-305614.md",
  "clients": [
    {
      "type": "individuals",
      "label": "Individuals (other than high net worth individuals)",
      "count": 2122,
      "fewer_than_5": false,
      "raum": 239710951.0
    },
    {
      "type": "high_net_worth_individuals",
      "label": "High net worth individuals",
      "count": 693,
      "fewer_than_5": false,
      "raum": 448349669.0
    },
    {
      "type": "pension_profit_sharing",
      "label": "Pension and profit sharing plans (but not the plan participants or government pension plans)",
      "count": 787,
      "fewer_than_5": false,
      "raum": 301977242.0
    },
    {
      "type": "charitable",
      "label": "Charitable organizations",
      "count": 24,
      "fewer_than_5": false,
      "raum": 5558224.0
    },
    {
      "type": "corporations_other_businesses",
      "label": "Corporations or other businesses not listed above",
      "count": 29,
      "fewer_than_5": false,
      "raum": 8335785.0
    },
    {
      "type": "other",
      "label": "Other",
      "count": 224,
      "fewer_than_5": false,
      "raum": 5617175.0
    }
  ],
  "disclosure_line": "Reports no disclosure items on Form ADV Item 11.",
  "disclosure_items": [],
  "indexable": true,
  "suppressed": false,
  "claimed": false,
  "enhanced": false,
  "provided_by_the_firm": null,
  "source": {
    "name": "Form ADV",
    "as_of": "2026-10-01",
    "iapd_url": "https://adviserinfo.sec.gov/firm/summary/305614",
    "operator": "BH Monitor Services, LLC",
    "license": "https://creativecommons.org/licenses/by/4.0/",
    "credit": "AdvisorCensus (advisorcensus.com), from SEC Form ADV data"
  }
}