# Farrar Financials

> Farrar Financials is a state-registered investment advisory firm, registered since 2010, reporting $25 million to $100 million in regulatory assets under management in its Form ADV filing dated January 19, 2026.

- CRD: 140223
- Filed as: FARRAR FINANCIALS
- Legal name: Farrar, Rhonda Scherber
- Registration: State-registered investment adviser (status as filed: APPROVED)
- Location: Registered in California
- Filing period: October 2026
- Form ADV filing dated: January 19, 2026
- Public record (IAPD): https://adviserinfo.sec.gov/firm/summary/140223
- AdvisorCensus page: https://advisorcensus.com/firm/farrar-financials-140223

## Quick answers

**How is Farrar Financials compensated?**
On its Form ADV (Item 5.E, October 2026), Farrar Financials reports these compensation arrangements: a percentage of assets under its management; hourly charges. The amounts are in Item 5 of its Form ADV Part 2A brochure.

**Is Farrar Financials registered with the SEC or a state?**
Farrar Financials is a state-registered investment advisory firm, registered since 2010. Status as filed: APPROVED. CRD 140223.

**How much does Farrar Financials manage?**
Farrar Financials reports $58,000,000 in regulatory assets under management in its Form ADV filing dated January 19, 2026 (0% discretionary).

**What types of clients does Farrar Financials serve?**
By number of clients on Form ADV Item 5.D: high net worth individuals (14).

**Does Farrar Financials report any disciplinary disclosures?**
Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's public record on IAPD: https://adviserinfo.sec.gov/firm/summary/140223

## From the Form ADV filing

### Compensation (Item 5.E)
- A percentage of assets under your management
- Hourly charges

### Regulatory assets under management (Item 5.F)
- Total: $58,000,000
- Discretionary: $0
- Non-discretionary: $58,000,000

### Clients (Item 5.D)

| Client type | Clients | Assets |
| --- | --- | --- |
| High net worth individuals | 14 | $58,000,000 |

### Advisory services (Item 5.G)
- Financial planning services
- Portfolio management for individuals and/or small businesses

### Firm details
- Registered since: 2010 (16 years)
- Employees: 1 total, 1 performing advisory functions
- Wrap fee program participation: No
- States registered or notice-filed: CA
- Disclosures (Item 11): Reports no disclosure items on Form ADV Item 11.

## Source

Form ADV as filed, October 2026. Values appear as filed. Cite as: AdvisorCensus. Farrar Financials (CRD 140223): Form ADV filing data as of October 2026.