# Family Financial

> Family Financial is an SEC-registered investment advisory firm in Manhattan Beach, CA, registered since 2021, reporting $100 million to $500 million in regulatory assets under management in its Form ADV filing dated March 30, 2026.

- CRD: 316723
- Filed as: FAMILY FINANCIAL
- Legal name: FF Advisors, LLC
- Registration: SEC-registered investment adviser (status as filed: Approved)
- Location: Manhattan Beach, CA
- Filing period: October 2026
- Form ADV filing dated: March 30, 2026
- SEC record (IAPD): https://adviserinfo.sec.gov/firm/summary/316723
- AdvisorCensus page: https://advisorcensus.com/firm/family-financial-manhattan-beach-ca-316723

## Quick answers

**How is Family Financial compensated?**
On its Form ADV (Item 5.E, October 2026), Family Financial reports these compensation arrangements: a percentage of assets under its management; fixed fees (other than subscription fees).

**Where is Family Financial located?**
Family Financial's principal office is in Manhattan Beach, CA, according to its Form ADV.

**Is Family Financial registered with the SEC or a state?**
Family Financial is an SEC-registered investment advisory firm, registered since 2021. Status as filed: Approved. CRD 316723.

**How much does Family Financial manage?**
Family Financial reports $280,311,416 in regulatory assets under management in its Form ADV filing dated March 30, 2026 (100% discretionary).

**How have Family Financial's assets and staff changed since 2022?**
In the Form ADV data for Family Financial: Regulatory assets under management: $125,819,591 in the October 2022 data and $280,311,416 in the October 2026 data, up 123%. Total employees: 4 in October 2022 and 4 in October 2026. Assets under management move with markets as well as with clients coming and going.

**What types of clients does Family Financial serve?**
By number of clients on Form ADV Item 5.D: high net worth individuals (52); individuals (other than high net worth individuals) (36); pension and profit sharing plans (but not the plan participants or government pension plans) (14).

**Which custodians does Family Financial use?**
Family Financial's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Charles Schwab & Co., Inc. as a custodian holding 10% or more of its separately managed account assets.

**Does Family Financial report any disciplinary disclosures?**
Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/316723

**Does Family Financial state an account minimum?**
Its Form ADV Part 2A brochure dated March 30, 2026 says: "Family Financial generally does not impose a minimum relationship size."

**What changed in Family Financial's recent Form ADV filings?**
In the April 2026 filing data: Regulatory assets under management went from $232,828,592 to $280,311,416 (+20%). No longer lists an office in Cerritos, CA. Updated its list of owners and control persons (Schedule A).

## From the Form ADV filing

### Compensation (Item 5.E)
- A percentage of assets under your management
- Fixed fees (other than subscription fees)

### Fees and minimums (Form ADV Part 2A brochure dated March 30, 2026)

- Account minimum: None

> Family Financial generally does not impose a minimum relationship size.

As stated in the firm's brochure. Fees can differ by service and may be negotiable.

### Custodians (Schedule D, Section 5.K(3))
- Charles Schwab & Co., Inc.

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

### Regulatory assets under management (Item 5.F)
- Total: $280,311,416
- Discretionary: $280,311,416
- Non-discretionary: $0

### Clients (Item 5.D)

| Client type | Clients | Assets |
| --- | --- | --- |
| Individuals (other than high net worth individuals) | 36 | $15,865,561 |
| High net worth individuals | 52 | $232,153,738 |
| Pension and profit sharing plans (but not the plan participants or government pension plans) | 14 | $28,406,388 |
| Charitable organizations | Fewer than 5 | $3,593,846 |
| Corporations or other businesses not listed above | 6 | $291,883 |

### Advisory services (Item 5.G)
- Financial planning services
- Portfolio management for individuals and/or small businesses

### Firm details
- Registered since: 2021 (4 years)
- Employees: 4 total, 2 performing advisory functions
- Wrap fee program participation: No
- States registered or notice-filed: CA, SC, TX
- Disclosures (Item 11): Reports no disclosure items on Form ADV Item 11.

### Websites listed on Form ADV (Item 1.I)
- familyfinancial.biz
- LinkedIn @family-financial

## Assets and staff over time

| Data period | Regulatory assets under management | Employees | Filing dated |
| --- | --- | --- | --- |
| October 2022 | $125,819,591 | 4 | June 29, 2022 |
| October 2023 | $127,554,996 | 3 | September 13, 2023 |
| October 2024 | $184,911,143 | 4 | March 4, 2024 |
| October 2025 | $232,828,592 | 4 | April 22, 2025 |
| October 2026 | $280,311,416 | 4 | March 30, 2026 |

Regulatory assets under management: $125,819,591 in the October 2022 data and $280,311,416 in the October 2026 data, up 123%.
Total employees: 4 in October 2022 and 4 in October 2026.

## Changes in the filing (last 12 months)

### April 2026
- Regulatory assets under management went from $232,828,592 to $280,311,416 (+20%).
- No longer lists an office in Cerritos, CA.
- Updated its list of owners and control persons (Schedule A).

### February 2026
- Registered or notice-filed in SC.

## Source

Form ADV as filed, October 2026. Values appear as filed. Cite as: AdvisorCensus. Family Financial (CRD 316723): Form ADV filing data as of October 2026.