# Falconer Group

> Falconer Group is a state-registered investment advisory firm in Traverse City, MI, registered since 1999, reporting $25 million to $100 million in regulatory assets under management in its Form ADV filing dated February 9, 2026.

- CRD: 124166
- Filed as: FALCONER GROUP
- Legal name: Falconer Asset Management Company
- Registration: State-registered investment adviser (status as filed: APPROVED)
- Location: Traverse City, MI
- Filing period: October 2026
- Form ADV filing dated: February 9, 2026
- Public record (IAPD): https://adviserinfo.sec.gov/firm/summary/124166
- AdvisorCensus page: https://advisorcensus.com/firm/falconer-group-traverse-city-mi-124166

## Quick answers

**How is Falconer Group compensated?**
On its Form ADV (Item 5.E, October 2026), Falconer Group reports these compensation arrangements: a percentage of assets under its management; hourly charges.

**Where is Falconer Group located?**
Falconer Group's principal office is in Traverse City, MI, according to its Form ADV.

**Is Falconer Group registered with the SEC or a state?**
Falconer Group is a state-registered investment advisory firm, registered since 1999. Status as filed: APPROVED. CRD 124166.

**How much does Falconer Group manage?**
Falconer Group reports $36,784,480 in regulatory assets under management in its Form ADV filing dated February 9, 2026 (0% discretionary).

**What types of clients does Falconer Group serve?**
By number of clients on Form ADV Item 5.D: high net worth individuals (8); individuals (other than high net worth individuals) (6).

**Does Falconer Group report any disciplinary disclosures?**
Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's public record on IAPD: https://adviserinfo.sec.gov/firm/summary/124166

## From the Form ADV filing

### Compensation (Item 5.E)
- A percentage of assets under your management
- Hourly charges

### Regulatory assets under management (Item 5.F)
- Total: $36,784,480
- Discretionary: $0
- Non-discretionary: $36,784,480

### Clients (Item 5.D)

| Client type | Clients | Assets |
| --- | --- | --- |
| Individuals (other than high net worth individuals) | 6 | $3,823,257 |
| High net worth individuals | 8 | $32,961,223 |
| Banking or thrift institutions | Fewer than 5 | Not reported |
| Pension and profit sharing plans (but not the plan participants or government pension plans) | Fewer than 5 | Not reported |
| Charitable organizations | Fewer than 5 | Not reported |
| State or municipal government entities (including government pension plans) | Fewer than 5 | Not reported |
| Other investment advisers | Fewer than 5 | Not reported |
| Insurance companies | Fewer than 5 | Not reported |
| Sovereign wealth funds and foreign official institutions | Fewer than 5 | Not reported |
| Corporations or other businesses not listed above | Fewer than 5 | Not reported |

### Advisory services (Item 5.G)
- Financial planning services
- Portfolio management for individuals and/or small businesses

### Firm details
- Registered since: 1999 (27 years)
- Employees: 1 total, 1 performing advisory functions
- Wrap fee program participation: No
- States registered or notice-filed: MI
- Disclosures (Item 11): Reports no disclosure items on Form ADV Item 11.

## Source

Form ADV as filed, October 2026. Values appear as filed. Cite as: AdvisorCensus. Falconer Group (CRD 124166): Form ADV filing data as of October 2026.