# Falcon Wealth Planning, LLC

> Falcon Wealth Planning, LLC is an SEC-registered investment advisory firm in Ontario, CA, registered since 2018, reporting $1 billion to $5 billion in regulatory assets under management in its Form ADV filing dated September 25, 2026.

- CRD: 174092
- Filed as: FALCON WEALTH PLANNING, LLC
- Registration: SEC-registered investment adviser (status as filed: Approved)
- Location: Ontario, CA
- Filing period: October 2026
- Form ADV filing dated: September 25, 2026
- SEC record (IAPD): https://adviserinfo.sec.gov/firm/summary/174092
- AdvisorCensus page: https://advisorcensus.com/firm/falcon-wealth-planning-llc-ontario-ca-174092

## Quick answers

**How is Falcon Wealth Planning, LLC compensated?**
On its Form ADV (Item 5.E, October 2026), Falcon Wealth Planning, LLC reports these compensation arrangements: a percentage of assets under its management; hourly charges; fixed fees (other than subscription fees); other.

**How much does Falcon Wealth Planning, LLC charge?**
Its Form ADV Part 2A brochure dated August 28, 2026 states: Hourly rate: $500 an hour (creation of a financial plan). Fees can differ by service and may be negotiable; the brochure is the complete statement.

**Where is Falcon Wealth Planning, LLC located?**
Falcon Wealth Planning, LLC's principal office is in Ontario, CA, according to its Form ADV; the October 2026 filing also lists 42 other offices (Schedule D, Section 1.F).

**Is Falcon Wealth Planning, LLC registered with the SEC or a state?**
Falcon Wealth Planning, LLC is an SEC-registered investment advisory firm, registered since 2018. Status as filed: Approved. CRD 174092.

**How much does Falcon Wealth Planning, LLC manage?**
Falcon Wealth Planning, LLC reports $1,955,964,732 in regulatory assets under management in its Form ADV filing dated September 25, 2026 (99% discretionary).

**How have Falcon Wealth Planning, LLC's assets and staff changed since 2021?**
In the Form ADV data for Falcon Wealth Planning, LLC: Regulatory assets under management: $414,121,773 in the October 2021 data and $1,955,964,732 in the October 2026 data, up 372%. Total employees: 19 in October 2021 and 40 in October 2026. Assets under management move with markets as well as with clients coming and going.

**What types of clients does Falcon Wealth Planning, LLC serve?**
By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (1,053); high net worth individuals (528); corporations or other businesses not listed above (20).

**Which custodians does Falcon Wealth Planning, LLC use?**
Falcon Wealth Planning, LLC's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Charles Schwab & Co., Inc. and Fidelity Brokerage Services LLC as custodians holding 10% or more of its separately managed account assets.

**Does Falcon Wealth Planning, LLC report any disciplinary disclosures?**
Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/174092

**Does Falcon Wealth Planning, LLC state an account minimum?**
Its Form ADV Part 2A brochure dated August 28, 2026 says: "There is no account minimum for any of FWP’s services."

**What changed in Falcon Wealth Planning, LLC's recent Form ADV filings?**
In the October 2026 filing data: Employees performing advisory functions went from 23 to 22.

## From the Form ADV filing

### Compensation (Item 5.E)
- A percentage of assets under your management
- Hourly charges
- Fixed fees (other than subscription fees)
- Other

### Fees and minimums (Form ADV Part 2A brochure dated August 28, 2026)

- Account minimum: None

> There is no account minimum for any of FWP’s services.

- Hourly rate: $500 an hour (creation of a financial plan)

> FWP charges $500/hour for the creation of a financial plan.

As stated in the firm's brochure. Fees can differ by service and may be negotiable.

### Custodians (Schedule D, Section 5.K(3))
- Charles Schwab & Co., Inc.
- Fidelity Brokerage Services LLC

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

### Regulatory assets under management (Item 5.F)
- Total: $1,955,964,732
- Discretionary: $1,932,587,817
- Non-discretionary: $23,376,915

### Clients (Item 5.D)

| Client type | Clients | Assets |
| --- | --- | --- |
| Individuals (other than high net worth individuals) | 1,053 | $437,550,007 |
| High net worth individuals | 528 | $1,481,508,689 |
| Banking or thrift institutions | 0 | $0 |
| Investment companies | 0 | $0 |
| Business development companies | 0 | $0 |
| Pooled investment vehicles (other than investment companies and business development companies) | 0 | $0 |
| Pension and profit sharing plans (but not the plan participants or government pension plans) | 10 | $3,554,136 |
| Charitable organizations | 0 | $0 |
| State or municipal government entities (including government pension plans) | 0 | $0 |
| Other investment advisers | 0 | $0 |
| Insurance companies | 0 | $0 |
| Sovereign wealth funds and foreign official institutions | 0 | $0 |
| Corporations or other businesses not listed above | 20 | $33,351,900 |
| Other | 0 | $0 |

### Advisory services (Item 5.G)
- Financial planning services
- Portfolio management for individuals and/or small businesses
- Selection of other advisers (including private fund managers)

### Firm details
- Registered since: 2018 (8 years)
- Employees: 40 total, 22 performing advisory functions
- Wrap fee program participation: No
- States registered or notice-filed: AZ, CA, CO, CT, FL, GA, IL, IN, KY, LA, MA, MD, MI, MN, MO, NC, NH, NJ, NM, NV, NY, OK, OR, PA, SC, TN, TX, VA, WA, WI, WV
- Disclosures (Item 11): Reports no disclosure items on Form ADV Item 11.

### Other offices (Schedule D, Section 1.F), as of the October 2026 filing
- Albuquerque, NM
- Ann Arbor, MI
- Arlington, VA
- Austin, TX
- Bethesda, MD
- Boston, MA
- Century City, CA
- Denver, CO
- Edina, MN
- Fresno, CA
- Gilbert, AZ
- Irvine, CA
- Las Vegas, NV
- Miami Beach, FL
- Middleton, WI
- Milwaukee, WI
- Monterey, CA
- Nashville, TN
- New York, NY
- Newton Square, PA
- North Charleston, SC
- Norwalk, CT
- Oakbrook Terrace, IL
- Oakland, CA
- Oklahoma City, OK
- Palm Desert, CA
- Pasadena, CA
- Portland, OR
- Sacramento, CA
- San Diego, CA
- San Jose, CA
- San Ramon, CA
- Santa Rosa, CA
- Se Olympia, WA
- Seattle, WA
- Short Hills, NJ
- St. Louis, MO
- Temecula, CA
- Tempe, AZ
- Torrance, CA
- West Lafayette, IN
- Westlake, CA

### Websites listed on Form ADV (Item 1.I)
- falconwealthplanning.com
- Facebook @FalconWP
- Instagram @falconwealthplanning
- LinkedIn @falcon-wealth-planning-inc-
- TikTok @falconwealthplanning
- X @FALCONWEALTHP
- X @FalconWealthP
- YouTube @UCL0QWORfNE6ObZRfFf4ISWg

## Assets and staff over time

| Data period | Regulatory assets under management | Employees | Filing dated |
| --- | --- | --- | --- |
| October 2021 | $414,121,773 | 19 | September 28, 2021 |
| October 2022 | $456,454,614 | 22 | September 27, 2022 |
| October 2023 | $673,715,739 | 27 | September 15, 2023 |
| October 2024 | $1,024,904,157 | 34 | September 6, 2024 |
| October 2025 | $1,159,538,045 | 41 | July 15, 2025 |
| October 2026 | $1,955,964,732 | 40 | September 25, 2026 |

Regulatory assets under management: $414,121,773 in the October 2021 data and $1,955,964,732 in the October 2026 data, up 372%.
Total employees: 19 in October 2021 and 40 in October 2026.

## Changes in the filing (last 12 months)

### October 2026
- Employees performing advisory functions went from 23 to 22.

### September 2026
- Reported a succession: took over the business of Falcon Wealth Planning, Inc. (CRD 174092) on April 10, 2026.
- Changed its legal name from Falcon Wealth Planning, Inc. to Falcon Wealth Planning, LLC.
- Employees performing advisory functions went from 24 to 23.
- Updated its list of owners and control persons (Schedule A).

### July 2026
- Employees performing advisory functions went from 23 to 24.
- Regulatory assets under management went from $1,552,684,912 to $1,919,773,886 (+24%).

### March 2026
- Regulatory assets under management went from $1,159,538,045 to $1,552,684,912 (+34%).

### February 2026
- Employees performing advisory functions went from 24 to 23.

### January 2026
- Employees performing advisory functions went from 25 to 24.

### December 2025
- Employees performing advisory functions went from 24 to 25.
- Registered or notice-filed in GA, KY.

## Source

Form ADV as filed, October 2026. Values appear as filed. Cite as: AdvisorCensus. Falcon Wealth Planning, LLC (CRD 174092): Form ADV filing data as of October 2026.