{
  "crd_number": 174092,
  "slug": "falcon-wealth-planning-llc-ontario-ca-174092",
  "primary_business_name": "FALCON WEALTH PLANNING, LLC",
  "legal_name": "FALCON WEALTH PLANNING, LLC",
  "dbas": [],
  "city": "Ontario",
  "state": "CA",
  "country": "United States",
  "cbsa_code": "40140",
  "metro": {
    "cbsa_code": "40140",
    "common_name": "Riverside",
    "msa_name": "Riverside-San Bernardino-Ontario, CA",
    "path": "/advisors/ca/riverside"
  },
  "registration_type": "sec",
  "registration_status": "Approved",
  "registration_date": "2018-03-19",
  "years_registered": 8,
  "period": "2026-10-01",
  "filing_date": "2026-09-25",
  "carried_forward": false,
  "raum_total": 1955964732.0,
  "raum_discretionary": 1932587817.0,
  "raum_non_discretionary": 23376915.0,
  "raum_band": "1b_5b",
  "raum_band_label": "$1 billion to $5 billion",
  "total_employees": 40,
  "advisory_employees": 22,
  "client_count_bucket": null,
  "clients_by_type": {
    "other": {
      "raum": 0.0,
      "count": 0
    },
    "charitable": {
      "raum": 0.0,
      "count": 0
    },
    "individuals": {
      "raum": 437550007.0,
      "count": 1053
    },
    "banking_thrift": {
      "raum": 0.0,
      "count": 0
    },
    "state_municipal": {
      "raum": 0.0,
      "count": 0
    },
    "insurance_companies": {
      "raum": 0.0,
      "count": 0
    },
    "investment_companies": {
      "raum": 0.0,
      "count": 0
    },
    "pension_profit_sharing": {
      "raum": 3554136.0,
      "count": 10
    },
    "other_investment_advisers": {
      "raum": 0.0,
      "count": 0
    },
    "high_net_worth_individuals": {
      "raum": 1481508689.0,
      "count": 528
    },
    "pooled_investment_vehicles": {
      "raum": 0.0,
      "count": 0
    },
    "corporations_other_businesses": {
      "raum": 33351900.0,
      "count": 20
    },
    "business_development_companies": {
      "raum": 0.0,
      "count": 0
    },
    "sovereign_wealth_foreign_official": {
      "raum": 0.0,
      "count": 0
    }
  },
  "compensation_types": [
    "fixed",
    "hourly",
    "other",
    "percentage_of_aum"
  ],
  "advisory_activities": [
    "financial_planning",
    "portfolio_management_individuals",
    "selection_of_other_advisers"
  ],
  "wrap_fee_participant": false,
  "disclosure_yes_count": 0,
  "states_registered": [
    "AZ",
    "CA",
    "CO",
    "CT",
    "FL",
    "GA",
    "IL",
    "IN",
    "KY",
    "LA",
    "MA",
    "MD",
    "MI",
    "MN",
    "MO",
    "NC",
    "NH",
    "NJ",
    "NM",
    "NV",
    "NY",
    "OK",
    "OR",
    "PA",
    "SC",
    "TN",
    "TX",
    "VA",
    "WA",
    "WI",
    "WV"
  ],
  "websites": [
    "https://facebook.com/FalconWP",
    "https://falconwealthplanning.com",
    "https://instagram.com/falconwealthplanning",
    "https://linkedin.com/company/falcon-wealth-planning-inc-/mycompany?viewAsMember=true",
    "https://tiktok.com/@falconwealthplanning?is_from_webapp=1&sender_device=pc",
    "https://twitter.com/FALCONWEALTHP",
    "https://x.com/FalconWealthP",
    "https://youtube.com/channel/UCL0QWORfNE6ObZRfFf4ISWg"
  ],
  "iapd_url": "https://adviserinfo.sec.gov/firm/summary/174092",
  "city_as_filed": "ONTARIO",
  "url": "https://advisorcensus.com/firm/falcon-wealth-planning-llc-ontario-ca-174092",
  "display_name": "Falcon Wealth Planning, LLC",
  "summary": "Falcon Wealth Planning, LLC is an SEC-registered investment advisory firm in Ontario, CA, registered since 2018, reporting $1 billion to $5 billion in regulatory assets under management in its Form ADV filing dated September 25, 2026.",
  "citation": "AdvisorCensus. Falcon Wealth Planning, LLC (CRD 174092): Form ADV filing data as of October 2026.",
  "registration_type_label": "SEC-registered investment adviser",
  "compensation_labels": [
    "A percentage of assets under your management",
    "Hourly charges",
    "Fixed fees (other than subscription fees)",
    "Other"
  ],
  "advisory_activity_labels": [
    "Financial planning services",
    "Portfolio management for individuals and/or small businesses",
    "Selection of other advisers (including private fund managers)"
  ],
  "quick_answers": [
    {
      "q": "How is Falcon Wealth Planning, LLC compensated?",
      "a": "On its Form ADV (Item 5.E, October 2026), Falcon Wealth Planning, LLC reports these compensation arrangements: a percentage of assets under its management; hourly charges; fixed fees (other than subscription fees); other."
    },
    {
      "q": "Where is Falcon Wealth Planning, LLC located?",
      "a": "Falcon Wealth Planning, LLC's principal office is in Ontario, CA, according to its Form ADV; the October 2026 filing also lists 42 other offices (Schedule D, Section 1.F)."
    },
    {
      "q": "Is Falcon Wealth Planning, LLC registered with the SEC or a state?",
      "a": "Falcon Wealth Planning, LLC is an SEC-registered investment advisory firm, registered since 2018. Status as filed: Approved. CRD 174092."
    },
    {
      "q": "How much does Falcon Wealth Planning, LLC manage?",
      "a": "Falcon Wealth Planning, LLC reports $1,955,964,732 in regulatory assets under management in its Form ADV filing dated September 25, 2026 (99% discretionary)."
    },
    {
      "q": "How have Falcon Wealth Planning, LLC's assets and staff changed since 2021?",
      "a": "In the Form ADV data for Falcon Wealth Planning, LLC: Regulatory assets under management: $414,121,773 in the October 2021 data and $1,955,964,732 in the October 2026 data, up 372%. Total employees: 19 in October 2021 and 40 in October 2026. Assets under management move with markets as well as with clients coming and going."
    },
    {
      "q": "What types of clients does Falcon Wealth Planning, LLC serve?",
      "a": "By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (1,053); high net worth individuals (528); corporations or other businesses not listed above (20)."
    },
    {
      "q": "Which custodians does Falcon Wealth Planning, LLC use?",
      "a": "Falcon Wealth Planning, LLC's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Charles Schwab & Co., Inc. and Fidelity Brokerage Services LLC as custodians holding 10% or more of its separately managed account assets."
    },
    {
      "q": "Does Falcon Wealth Planning, LLC report any disciplinary disclosures?",
      "a": "Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/174092"
    },
    {
      "q": "Does Falcon Wealth Planning, LLC state an account minimum?",
      "a": "Its Form ADV Part 2A brochure dated August 28, 2026 says: \"There is no account minimum for any of FWP’s services.\""
    },
    {
      "q": "What changed in Falcon Wealth Planning, LLC's recent Form ADV filings?",
      "a": "In the October 2026 filing data: Employees performing advisory functions went from 23 to 22."
    }
  ],
  "filing_history": [
    {
      "period": "2021-10-01",
      "regulatory_assets_under_management": 414121773.0,
      "total_employees": 19,
      "filing_date": "2021-09-28"
    },
    {
      "period": "2022-10-01",
      "regulatory_assets_under_management": 456454614.0,
      "total_employees": 22,
      "filing_date": "2022-09-27"
    },
    {
      "period": "2023-10-01",
      "regulatory_assets_under_management": 673715739.0,
      "total_employees": 27,
      "filing_date": "2023-09-15"
    },
    {
      "period": "2024-10-01",
      "regulatory_assets_under_management": 1024904157.0,
      "total_employees": 34,
      "filing_date": "2024-09-06"
    },
    {
      "period": "2025-10-01",
      "regulatory_assets_under_management": 1159538045.0,
      "total_employees": 41,
      "filing_date": "2025-07-15"
    },
    {
      "period": "2026-10-01",
      "regulatory_assets_under_management": 1955964732.0,
      "total_employees": 40,
      "filing_date": "2026-09-25"
    }
  ],
  "recent_changes": [
    {
      "period": "2026-10-01",
      "period_label": "October 2026",
      "notes": [
        "Employees performing advisory functions went from 23 to 22."
      ]
    },
    {
      "period": "2026-09-01",
      "period_label": "September 2026",
      "notes": [
        "Reported a succession: took over the business of Falcon Wealth Planning, Inc. (CRD 174092) on April 10, 2026.",
        "Changed its legal name from Falcon Wealth Planning, Inc. to Falcon Wealth Planning, LLC.",
        "Employees performing advisory functions went from 24 to 23.",
        "Updated its list of owners and control persons (Schedule A)."
      ]
    },
    {
      "period": "2026-07-01",
      "period_label": "July 2026",
      "notes": [
        "Employees performing advisory functions went from 23 to 24.",
        "Regulatory assets under management went from $1,552,684,912 to $1,919,773,886 (+24%)."
      ]
    },
    {
      "period": "2026-03-01",
      "period_label": "March 2026",
      "notes": [
        "Regulatory assets under management went from $1,159,538,045 to $1,552,684,912 (+34%)."
      ]
    },
    {
      "period": "2026-02-01",
      "period_label": "February 2026",
      "notes": [
        "Employees performing advisory functions went from 24 to 23."
      ]
    },
    {
      "period": "2026-01-01",
      "period_label": "January 2026",
      "notes": [
        "Employees performing advisory functions went from 25 to 24."
      ]
    },
    {
      "period": "2025-12-01",
      "period_label": "December 2025",
      "notes": [
        "Employees performing advisory functions went from 24 to 25.",
        "Registered or notice-filed in GA, KY."
      ]
    }
  ],
  "fees_from_brochure": {
    "source": "Form ADV Part 2A brochure dated August 28, 2026",
    "tiers": [],
    "flat_rate": null,
    "stated_range": null,
    "stated_maximum": null,
    "account_minimum": "None",
    "account_minimum_may_be_waived": false,
    "minimum_annual_fee": null,
    "figures": [
      {
        "label": "Account minimum",
        "statements": [
          "Account minimum: None"
        ],
        "quotes": [
          "There is no account minimum for any of FWP’s services."
        ]
      }
    ],
    "quotes": [
      "There is no account minimum for any of FWP’s services."
    ],
    "note": "As stated in the firm's brochure; fees can differ by service and may be negotiable."
  },
  "custodians": [
    {
      "name": "Charles Schwab & Co., Inc.",
      "name_as_filed": "CHARLES SCHWAB & CO., INC.",
      "affiliated": false
    },
    {
      "name": "Fidelity Brokerage Services LLC",
      "name_as_filed": "FIDELITY BROKERAGE SERVICES LLC",
      "affiliated": false
    }
  ],
  "custodians_note": "Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.",
  "markdown_url": "https://advisorcensus.com/firm/falcon-wealth-planning-llc-ontario-ca-174092.md",
  "clients": [
    {
      "type": "individuals",
      "label": "Individuals (other than high net worth individuals)",
      "count": 1053,
      "fewer_than_5": false,
      "raum": 437550007.0
    },
    {
      "type": "high_net_worth_individuals",
      "label": "High net worth individuals",
      "count": 528,
      "fewer_than_5": false,
      "raum": 1481508689.0
    },
    {
      "type": "banking_thrift",
      "label": "Banking or thrift institutions",
      "count": 0,
      "fewer_than_5": false,
      "raum": 0.0
    },
    {
      "type": "investment_companies",
      "label": "Investment companies",
      "count": 0,
      "fewer_than_5": false,
      "raum": 0.0
    },
    {
      "type": "business_development_companies",
      "label": "Business development companies",
      "count": 0,
      "fewer_than_5": false,
      "raum": 0.0
    },
    {
      "type": "pooled_investment_vehicles",
      "label": "Pooled investment vehicles (other than investment companies and business development companies)",
      "count": 0,
      "fewer_than_5": false,
      "raum": 0.0
    },
    {
      "type": "pension_profit_sharing",
      "label": "Pension and profit sharing plans (but not the plan participants or government pension plans)",
      "count": 10,
      "fewer_than_5": false,
      "raum": 3554136.0
    },
    {
      "type": "charitable",
      "label": "Charitable organizations",
      "count": 0,
      "fewer_than_5": false,
      "raum": 0.0
    },
    {
      "type": "state_municipal",
      "label": "State or municipal government entities (including government pension plans)",
      "count": 0,
      "fewer_than_5": false,
      "raum": 0.0
    },
    {
      "type": "other_investment_advisers",
      "label": "Other investment advisers",
      "count": 0,
      "fewer_than_5": false,
      "raum": 0.0
    },
    {
      "type": "insurance_companies",
      "label": "Insurance companies",
      "count": 0,
      "fewer_than_5": false,
      "raum": 0.0
    },
    {
      "type": "sovereign_wealth_foreign_official",
      "label": "Sovereign wealth funds and foreign official institutions",
      "count": 0,
      "fewer_than_5": false,
      "raum": 0.0
    },
    {
      "type": "corporations_other_businesses",
      "label": "Corporations or other businesses not listed above",
      "count": 20,
      "fewer_than_5": false,
      "raum": 33351900.0
    },
    {
      "type": "other",
      "label": "Other",
      "count": 0,
      "fewer_than_5": false,
      "raum": 0.0
    }
  ],
  "disclosure_line": "Reports no disclosure items on Form ADV Item 11.",
  "disclosure_items": [],
  "indexable": true,
  "suppressed": false,
  "claimed": false,
  "enhanced": false,
  "provided_by_the_firm": null,
  "source": {
    "name": "Form ADV",
    "as_of": "2026-10-01",
    "iapd_url": "https://adviserinfo.sec.gov/firm/summary/174092",
    "operator": "BH Monitor Services, LLC",
    "license": "https://creativecommons.org/licenses/by/4.0/",
    "credit": "AdvisorCensus (advisorcensus.com), from SEC Form ADV data"
  }
}