{
  "crd_number": 285961,
  "slug": "facet-west-palm-beach-fl-285961",
  "primary_business_name": "FACET",
  "legal_name": "FACET WEALTH, INC",
  "dbas": [],
  "city": "West Palm Beach",
  "state": "FL",
  "country": "United States",
  "cbsa_code": "33100",
  "metro": {
    "cbsa_code": "33100",
    "common_name": "Miami",
    "msa_name": "Miami-Fort Lauderdale-West Palm Beach, FL",
    "path": "/advisors/fl/miami"
  },
  "registration_type": "sec",
  "registration_status": "Approved",
  "registration_date": "2016-12-15",
  "years_registered": 9,
  "period": "2026-10-01",
  "filing_date": "2026-07-31",
  "carried_forward": false,
  "raum_total": 7603700943.0,
  "raum_discretionary": 7603700943.0,
  "raum_non_discretionary": 0.0,
  "raum_band": "over_5b",
  "raum_band_label": "Over $5 billion",
  "total_employees": 238,
  "advisory_employees": 77,
  "client_count_bucket": null,
  "clients_by_type": {
    "other": {
      "raum": 0.0,
      "count": 0
    },
    "charitable": {
      "raum": 0.0,
      "count": 0
    },
    "individuals": {
      "raum": 2361316116.0,
      "count": 11813
    },
    "banking_thrift": {
      "raum": 0.0,
      "count": 0
    },
    "state_municipal": {
      "raum": 0.0,
      "count": 0
    },
    "insurance_companies": {
      "raum": 0.0,
      "count": 0
    },
    "investment_companies": {
      "raum": 0.0,
      "count": 0
    },
    "pension_profit_sharing": {
      "raum": 0.0,
      "count": 0
    },
    "other_investment_advisers": {
      "raum": 0.0,
      "count": 0
    },
    "high_net_worth_individuals": {
      "raum": 5242384827.0,
      "count": 2928
    },
    "pooled_investment_vehicles": {
      "raum": 0.0,
      "count": 0
    },
    "corporations_other_businesses": {
      "raum": 0.0,
      "count": 0
    },
    "business_development_companies": {
      "raum": 0.0,
      "count": 0
    },
    "sovereign_wealth_foreign_official": {
      "raum": 0.0,
      "count": 0
    }
  },
  "compensation_types": [
    "fixed"
  ],
  "advisory_activities": [
    "financial_planning",
    "portfolio_management_individuals"
  ],
  "wrap_fee_participant": false,
  "disclosure_yes_count": 0,
  "states_registered": [
    "AK",
    "AL",
    "AR",
    "AZ",
    "CA",
    "CO",
    "CT",
    "DC",
    "DE",
    "FL",
    "GA",
    "HI",
    "IA",
    "ID",
    "IL",
    "IN",
    "KS",
    "KY",
    "LA",
    "MA",
    "MD",
    "ME",
    "MI",
    "MN",
    "MO",
    "MS",
    "MT",
    "NC",
    "ND",
    "NE",
    "NH",
    "NJ",
    "NM",
    "NV",
    "NY",
    "OH",
    "OK",
    "OR",
    "PA",
    "PR",
    "RI",
    "SC",
    "SD",
    "TN",
    "TX",
    "UT",
    "VA",
    "VI",
    "VT",
    "WA",
    "WI",
    "WV",
    "WY"
  ],
  "websites": [
    "https://apps.apple.com/us/app/facet-financial-planning/id6766321737",
    "https://facebook.com/@joinfacet",
    "https://facet.com",
    "https://instagram.com/@joinfacet",
    "https://instagram.com/thebrentweiss",
    "https://joinfacet.bsky.social",
    "https://linkedin.com/company/joinfacet",
    "https://play.google.com/store/apps/details?id=com.facetmobileapp",
    "https://reddit.com/user/Facet",
    "https://threads/@JoinFacet.com",
    "https://tiktok.com/@facet",
    "https://tiktok.com/@tdgraff",
    "https://tiktok.com/@thebrentweiss",
    "https://twitter.com/join_facet",
    "https://youtube.com/@joinfacet"
  ],
  "iapd_url": "https://adviserinfo.sec.gov/firm/summary/285961",
  "city_as_filed": "WEST PALM BEACH",
  "url": "https://advisorcensus.com/firm/facet-west-palm-beach-fl-285961",
  "display_name": "Facet",
  "summary": "Facet is an SEC-registered investment advisory firm in West Palm Beach, FL, registered since 2016, reporting over $5 billion in regulatory assets under management in its Form ADV filing dated July 31, 2026.",
  "citation": "AdvisorCensus. Facet (CRD 285961): Form ADV filing data as of October 2026.",
  "registration_type_label": "SEC-registered investment adviser",
  "compensation_labels": [
    "Fixed fees (other than subscription fees)"
  ],
  "advisory_activity_labels": [
    "Financial planning services",
    "Portfolio management for individuals and/or small businesses"
  ],
  "quick_answers": [
    {
      "q": "How is Facet compensated?",
      "a": "On its Form ADV (Item 5.E, October 2026), Facet reports these compensation arrangements: fixed fees (other than subscription fees)."
    },
    {
      "q": "How much does Facet charge?",
      "a": "Its Form ADV Part 2A brochure dated July 31, 2026 states: Subscription: $900 to $10,000 a year (financial planning). Fees can differ by service and may be negotiable; the brochure is the complete statement."
    },
    {
      "q": "Where is Facet located?",
      "a": "Facet's principal office is in West Palm Beach, FL, according to its Form ADV."
    },
    {
      "q": "Is Facet registered with the SEC or a state?",
      "a": "Facet is an SEC-registered investment advisory firm, registered since 2016. Status as filed: Approved. CRD 285961."
    },
    {
      "q": "How much does Facet manage?",
      "a": "Facet reports $7,603,700,943 in regulatory assets under management in its Form ADV filing dated July 31, 2026 (100% discretionary)."
    },
    {
      "q": "How have Facet's assets and staff changed since 2021?",
      "a": "In the Form ADV data for Facet: Regulatory assets under management: $807,544,525 in the October 2021 data and $7,603,700,943 in the October 2026 data, up 842%. Total employees: 202 in October 2021 and 238 in October 2026. Assets under management move with markets as well as with clients coming and going."
    },
    {
      "q": "What types of clients does Facet serve?",
      "a": "By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (11,813); high net worth individuals (2,928)."
    },
    {
      "q": "Which custodians does Facet use?",
      "a": "Facet's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Apex Clearing Corporation and Fidelity Brokerage Services LLC as custodians holding 10% or more of its separately managed account assets."
    },
    {
      "q": "Does Facet report any disciplinary disclosures?",
      "a": "Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/285961"
    },
    {
      "q": "What changed in Facet's recent Form ADV filings?",
      "a": "In the August 2026 filing data: Employees performing advisory functions went from 55 to 77. Regulatory assets under management went from $6,037,907,630 to $7,603,700,943 (+26%). Updated its list of owners and control persons (Schedule A)."
    }
  ],
  "filing_history": [
    {
      "period": "2021-10-01",
      "regulatory_assets_under_management": 807544525.0,
      "total_employees": 202,
      "filing_date": "2021-08-06"
    },
    {
      "period": "2022-10-01",
      "regulatory_assets_under_management": 1189409133.0,
      "total_employees": 300,
      "filing_date": "2022-05-11"
    },
    {
      "period": "2023-10-01",
      "regulatory_assets_under_management": 2078080181.0,
      "total_employees": 259,
      "filing_date": "2023-08-01"
    },
    {
      "period": "2024-10-01",
      "regulatory_assets_under_management": 3487386982.0,
      "total_employees": 191,
      "filing_date": "2024-07-22"
    },
    {
      "period": "2025-10-01",
      "regulatory_assets_under_management": 3865037052.0,
      "total_employees": 150,
      "filing_date": "2025-04-15"
    },
    {
      "period": "2026-10-01",
      "regulatory_assets_under_management": 7603700943.0,
      "total_employees": 238,
      "filing_date": "2026-07-31"
    }
  ],
  "recent_changes": [
    {
      "period": "2026-08-01",
      "period_label": "August 2026",
      "notes": [
        "Employees performing advisory functions went from 55 to 77.",
        "Regulatory assets under management went from $6,037,907,630 to $7,603,700,943 (+26%).",
        "Updated its list of owners and control persons (Schedule A)."
      ]
    },
    {
      "period": "2026-02-01",
      "period_label": "February 2026",
      "notes": [
        "Employees performing advisory functions went from 63 to 55.",
        "Regulatory assets under management went from $4,754,146,771 to $6,037,907,630 (+27%)."
      ]
    },
    {
      "period": "2025-12-01",
      "period_label": "December 2025",
      "notes": [
        "Employees performing advisory functions went from 58 to 63.",
        "Regulatory assets under management went from $3,865,037,052 to $4,754,146,771 (+23%)."
      ]
    }
  ],
  "fees_from_brochure": {
    "source": "Form ADV Part 2A brochure dated July 31, 2026",
    "provided_by_the_firm": false,
    "tiers": [],
    "flat_rate": null,
    "stated_range": null,
    "stated_maximum": null,
    "account_minimum": null,
    "account_minimum_may_be_waived": false,
    "minimum_annual_fee": null,
    "planning_fees": [
      "Subscription: $900 to $10,000 a year (financial planning)"
    ],
    "figures": [
      {
        "label": "Planning fee",
        "statements": [
          "Subscription: $900 to $10,000 a year (financial planning)"
        ],
        "quotes": [
          "Facet's financial planning generally ranges from $900 - $10,000 annually on a flat membership fee, subscription basis depending on the service needs of the member."
        ]
      }
    ],
    "values": {
      "tiers": [],
      "range_pct": null,
      "max_pct": null,
      "account_minimum": null,
      "minimum_annual_fee": null,
      "planning": [
        {
          "kind": "subscription",
          "amount": null,
          "min": 900.0,
          "max": 10000.0,
          "period": "annual",
          "service": "financial planning"
        }
      ]
    },
    "quotes": [
      "Facet's financial planning generally ranges from $900 - $10,000 annually on a flat membership fee, subscription basis depending on the service needs of the member."
    ],
    "note": "As stated in the firm's brochure; fees can differ by service and may be negotiable."
  },
  "custodians": [
    {
      "name": "Apex Clearing Corporation",
      "name_as_filed": "APEX CLEARING CORPORATION",
      "affiliated": false
    },
    {
      "name": "Fidelity Brokerage Services LLC",
      "name_as_filed": "FIDELITY BROKERAGE SERVICES LLC",
      "affiliated": false
    }
  ],
  "custodians_note": "Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.",
  "markdown_url": "https://advisorcensus.com/firm/facet-west-palm-beach-fl-285961.md",
  "clients": [
    {
      "type": "individuals",
      "label": "Individuals (other than high net worth individuals)",
      "count": 11813,
      "fewer_than_5": false,
      "raum": 2361316116.0
    },
    {
      "type": "high_net_worth_individuals",
      "label": "High net worth individuals",
      "count": 2928,
      "fewer_than_5": false,
      "raum": 5242384827.0
    },
    {
      "type": "banking_thrift",
      "label": "Banking or thrift institutions",
      "count": 0,
      "fewer_than_5": false,
      "raum": 0.0
    },
    {
      "type": "investment_companies",
      "label": "Investment companies",
      "count": 0,
      "fewer_than_5": false,
      "raum": 0.0
    },
    {
      "type": "business_development_companies",
      "label": "Business development companies",
      "count": 0,
      "fewer_than_5": false,
      "raum": 0.0
    },
    {
      "type": "pooled_investment_vehicles",
      "label": "Pooled investment vehicles (other than investment companies and business development companies)",
      "count": 0,
      "fewer_than_5": false,
      "raum": 0.0
    },
    {
      "type": "pension_profit_sharing",
      "label": "Pension and profit sharing plans (but not the plan participants or government pension plans)",
      "count": 0,
      "fewer_than_5": false,
      "raum": 0.0
    },
    {
      "type": "charitable",
      "label": "Charitable organizations",
      "count": 0,
      "fewer_than_5": false,
      "raum": 0.0
    },
    {
      "type": "state_municipal",
      "label": "State or municipal government entities (including government pension plans)",
      "count": 0,
      "fewer_than_5": false,
      "raum": 0.0
    },
    {
      "type": "other_investment_advisers",
      "label": "Other investment advisers",
      "count": 0,
      "fewer_than_5": false,
      "raum": 0.0
    },
    {
      "type": "insurance_companies",
      "label": "Insurance companies",
      "count": 0,
      "fewer_than_5": false,
      "raum": 0.0
    },
    {
      "type": "sovereign_wealth_foreign_official",
      "label": "Sovereign wealth funds and foreign official institutions",
      "count": 0,
      "fewer_than_5": false,
      "raum": 0.0
    },
    {
      "type": "corporations_other_businesses",
      "label": "Corporations or other businesses not listed above",
      "count": 0,
      "fewer_than_5": false,
      "raum": 0.0
    },
    {
      "type": "other",
      "label": "Other",
      "count": 0,
      "fewer_than_5": false,
      "raum": 0.0
    }
  ],
  "disclosure_line": "Reports no disclosure items on Form ADV Item 11.",
  "disclosure_items": [],
  "indexable": true,
  "suppressed": false,
  "claimed": false,
  "enhanced": false,
  "provided_by_the_firm": null,
  "source": {
    "name": "Form ADV",
    "as_of": "2026-10-01",
    "iapd_url": "https://adviserinfo.sec.gov/firm/summary/285961",
    "operator": "BH Monitor Services, LLC",
    "license": "https://creativecommons.org/licenses/by/4.0/",
    "credit": "AdvisorCensus (advisorcensus.com), from SEC Form ADV data"
  }
}