# ETZ Advisory LLC

> ETZ Advisory LLC is an SEC-registered investment advisory firm in San Francisco, CA, registered since 2025, reporting $1 billion to $5 billion in regulatory assets under management in its Form ADV filing dated July 8, 2026.

- CRD: 334861
- Filed as: ETZ ADVISORY LLC
- Registration: SEC-registered investment adviser (status as filed: Approved)
- Location: San Francisco, CA
- Filing period: October 2026
- Form ADV filing dated: July 8, 2026
- SEC record (IAPD): https://adviserinfo.sec.gov/firm/summary/334861
- AdvisorCensus page: https://advisorcensus.com/firm/etz-advisory-llc-san-francisco-ca-334861

## Quick answers

**How is ETZ Advisory LLC compensated?**
On its Form ADV (Item 5.E, October 2026), ETZ Advisory LLC reports these compensation arrangements: a percentage of assets under its management. The amounts are in Item 5 of its Form ADV Part 2A brochure.

**Where is ETZ Advisory LLC located?**
ETZ Advisory LLC's principal office is in San Francisco, CA, according to its Form ADV.

**Is ETZ Advisory LLC registered with the SEC or a state?**
ETZ Advisory LLC is an SEC-registered investment advisory firm, registered since 2025. Status as filed: Approved. CRD 334861.

**How much does ETZ Advisory LLC manage?**
ETZ Advisory LLC reports $1,144,116,507 in regulatory assets under management in its Form ADV filing dated July 8, 2026 (0% discretionary).

**How have ETZ Advisory LLC's assets and staff changed since 2025?**
In the Form ADV data for ETZ Advisory LLC: Regulatory assets under management: $1,200,000,000 in the October 2025 data and $1,144,116,507 in the October 2026 data, down 5%. Total employees: 3 in October 2025 and 3 in October 2026. Assets under management move with markets as well as with clients coming and going.

**What types of clients does ETZ Advisory LLC serve?**
By number of clients on Form ADV Item 5.D: high net worth individuals (3).

**Does ETZ Advisory LLC report any disciplinary disclosures?**
Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/334861

**What changed in ETZ Advisory LLC's recent Form ADV filings?**
In the July 2026 filing data: Employees performing advisory functions went from 1 to 2. Registered or notice-filed in NY. Updated its list of owners and control persons (Schedule A).

## From the Form ADV filing

### Compensation (Item 5.E)
- A percentage of assets under your management

### Regulatory assets under management (Item 5.F)
- Total: $1,144,116,507
- Discretionary: $0
- Non-discretionary: $1,144,116,507

### Clients (Item 5.D)

| Client type | Clients | Assets |
| --- | --- | --- |
| High net worth individuals | 3 | $1,144,116,507 |

### Advisory services (Item 5.G)
- Portfolio management for individuals and/or small businesses

### Firm details
- Registered since: 2025 (1 year)
- Employees: 3 total, 2 performing advisory functions
- Wrap fee program participation: No
- States registered or notice-filed: CA, NV, NY
- Disclosures (Item 11): Reports no disclosure items on Form ADV Item 11.

## Assets and staff over time

| Data period | Regulatory assets under management | Employees | Filing dated |
| --- | --- | --- | --- |
| October 2025 | $1,200,000,000 | 3 | July 18, 2025 |
| October 2026 | $1,144,116,507 | 3 | July 8, 2026 |

Regulatory assets under management: $1,200,000,000 in the October 2025 data and $1,144,116,507 in the October 2026 data, down 5%.
Total employees: 3 in October 2025 and 3 in October 2026.

## Changes in the filing (last 12 months)

### July 2026
- Employees performing advisory functions went from 1 to 2.
- Registered or notice-filed in NY.
- Updated its list of owners and control persons (Schedule A).

## Source

Form ADV as filed, October 2026. Values appear as filed. Cite as: AdvisorCensus. ETZ Advisory LLC (CRD 334861): Form ADV filing data as of October 2026.