{
  "crd_number": 289395,
  "slug": "eton-advisors-chapel-hill-nc-289395",
  "primary_business_name": "ETON ADVISORS",
  "legal_name": "ETON ADVISORS GROUP, LLC",
  "dbas": [],
  "city": "Chapel Hill",
  "state": "NC",
  "country": "United States",
  "cbsa_code": "20500",
  "metro": {
    "cbsa_code": "20500",
    "common_name": "Durham",
    "msa_name": "Durham-Chapel Hill, NC",
    "path": "/advisors/nc/durham"
  },
  "registration_type": "sec",
  "registration_status": "Approved",
  "registration_date": "2017-08-25",
  "years_registered": 9,
  "period": "2026-10-01",
  "filing_date": "2026-08-14",
  "carried_forward": false,
  "raum_total": 1886697575.0,
  "raum_discretionary": 1417659347.0,
  "raum_non_discretionary": 469038228.0,
  "raum_band": "1b_5b",
  "raum_band_label": "$1 billion to $5 billion",
  "total_employees": 11,
  "advisory_employees": 5,
  "client_count_bucket": null,
  "clients_by_type": {
    "other": {
      "raum": 206022067.0,
      "count": 12,
      "description": "FAMILY PARTNERSHIPS AND LLCS"
    },
    "charitable": {
      "raum": 39070319.0,
      "count": 6
    },
    "individuals": {
      "raum": 30904494.0,
      "count": 46
    },
    "high_net_worth_individuals": {
      "raum": 707465492.0,
      "count": 69
    },
    "pooled_investment_vehicles": {
      "raum": 155746548.0,
      "count": 5
    },
    "corporations_other_businesses": {
      "raum": 747488655.0,
      "count": 5
    }
  },
  "compensation_types": [
    "fixed",
    "other",
    "percentage_of_aum"
  ],
  "advisory_activities": [
    "financial_planning",
    "other",
    "periodicals_newsletters",
    "portfolio_management_businesses_institutional",
    "portfolio_management_individuals",
    "portfolio_management_pooled_vehicles",
    "selection_of_other_advisers"
  ],
  "wrap_fee_participant": false,
  "disclosure_yes_count": 0,
  "states_registered": [
    "CA",
    "DC",
    "FL",
    "IL",
    "MA",
    "MD",
    "NC",
    "NY",
    "PA",
    "SC",
    "TX",
    "VA"
  ],
  "websites": [
    "https://etonadvisors.com",
    "https://focusfinancialpartners.com",
    "https://linkedin.com/company/eton-advisors-group-llc",
    "https://linkedin.com/company/focus-financial-partners",
    "https://twitter.com/focusfinancial"
  ],
  "iapd_url": "https://adviserinfo.sec.gov/firm/summary/289395",
  "city_as_filed": "CHAPEL HILL",
  "url": "https://advisorcensus.com/firm/eton-advisors-chapel-hill-nc-289395",
  "display_name": "Eton Advisors",
  "summary": "Eton Advisors is an SEC-registered investment advisory firm in Chapel Hill, NC, registered since 2017, reporting $1 billion to $5 billion in regulatory assets under management in its Form ADV filing dated August 14, 2026.",
  "citation": "AdvisorCensus. Eton Advisors (CRD 289395): Form ADV filing data as of October 2026.",
  "registration_type_label": "SEC-registered investment adviser",
  "compensation_labels": [
    "A percentage of assets under your management",
    "Fixed fees (other than subscription fees)",
    "Other"
  ],
  "advisory_activity_labels": [
    "Financial planning services",
    "Portfolio management for individuals and/or small businesses",
    "Portfolio management for pooled investment vehicles (other than investment companies)",
    "Portfolio management for businesses (other than small businesses) or institutional clients",
    "Selection of other advisers (including private fund managers)",
    "Publication of periodicals or newsletters",
    "Other"
  ],
  "quick_answers": [
    {
      "q": "How is Eton Advisors compensated?",
      "a": "On its Form ADV (Item 5.E, October 2026), Eton Advisors reports these compensation arrangements: a percentage of assets under its management; fixed fees (other than subscription fees); other."
    },
    {
      "q": "What does Eton Advisors' brochure say about its fees?",
      "a": "Its Form ADV Part 2A brochure dated August 14, 2026 states: Up to $5,000,000: 1% a year; $5,000,000 to $10,000,000: 0.75% a year; $10,000,000 to $25,000,000: 0.65% a year; $25,000,000 to $50,000,000: 0.55% a year; $50,000,000 to $75,000,000: 0.45% a year; $75,000,000 to $100,000,000: 0.4% a year; Above $100,000,000: 0.35% a year. Fees can differ by service and may be negotiable; the brochure is the complete statement."
    },
    {
      "q": "Where is Eton Advisors located?",
      "a": "Eton Advisors' principal office is in Chapel Hill, NC, according to its Form ADV."
    },
    {
      "q": "Is Eton Advisors registered with the SEC or a state?",
      "a": "Eton Advisors is an SEC-registered investment advisory firm, registered since 2017. Status as filed: Approved. CRD 289395."
    },
    {
      "q": "How much does Eton Advisors manage?",
      "a": "Eton Advisors reports $1,886,697,575 in regulatory assets under management in its Form ADV filing dated August 14, 2026 (75% discretionary)."
    },
    {
      "q": "How have Eton Advisors' assets and staff changed since 2021?",
      "a": "In the Form ADV data for Eton Advisors: Regulatory assets under management: $1,442,014,142 in the October 2021 data and $1,886,697,575 in the October 2026 data, up 31%. Total employees: 11 in October 2021 and 11 in October 2026. Assets under management move with markets as well as with clients coming and going."
    },
    {
      "q": "What types of clients does Eton Advisors serve?",
      "a": "By number of clients on Form ADV Item 5.D: high net worth individuals (69); individuals (other than high net worth individuals) (46); other (12)."
    },
    {
      "q": "Which custodians does Eton Advisors use?",
      "a": "Eton Advisors' most recent Form ADV filing (Schedule D, Section 5.K(3)) lists BNY Mellon, National Association and Charles Schwab & Co., Inc. as custodians holding 10% or more of its separately managed account assets."
    },
    {
      "q": "Does Eton Advisors report any disciplinary disclosures?",
      "a": "Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/289395"
    },
    {
      "q": "What changed in Eton Advisors' recent Form ADV filings?",
      "a": "In the September 2026 filing data: Registered or notice-filed in DC."
    }
  ],
  "filing_history": [
    {
      "period": "2021-10-01",
      "regulatory_assets_under_management": 1442014142.0,
      "total_employees": 11,
      "filing_date": "2021-09-01"
    },
    {
      "period": "2022-10-01",
      "regulatory_assets_under_management": 1769906043.0,
      "total_employees": 12,
      "filing_date": "2022-08-01"
    },
    {
      "period": "2023-10-01",
      "regulatory_assets_under_management": 1614934168.0,
      "total_employees": 12,
      "filing_date": "2023-09-19"
    },
    {
      "period": "2024-10-01",
      "regulatory_assets_under_management": 1961699026.0,
      "total_employees": 13,
      "filing_date": "2024-08-26"
    },
    {
      "period": "2025-10-01",
      "regulatory_assets_under_management": 1943386809.0,
      "total_employees": 12,
      "filing_date": "2025-06-30"
    },
    {
      "period": "2026-10-01",
      "regulatory_assets_under_management": 1886697575.0,
      "total_employees": 11,
      "filing_date": "2026-08-14"
    }
  ],
  "recent_changes": [
    {
      "period": "2026-09-01",
      "period_label": "September 2026",
      "notes": [
        "Registered or notice-filed in DC."
      ]
    }
  ],
  "fees_from_brochure": {
    "source": "Form ADV Part 2A brochure dated August 14, 2026",
    "tiers": [
      {
        "band": "Up to $5,000,000",
        "rate": "1%"
      },
      {
        "band": "$5,000,000 to $10,000,000",
        "rate": "0.75%"
      },
      {
        "band": "$10,000,000 to $25,000,000",
        "rate": "0.65%"
      },
      {
        "band": "$25,000,000 to $50,000,000",
        "rate": "0.55%"
      },
      {
        "band": "$50,000,000 to $75,000,000",
        "rate": "0.45%"
      },
      {
        "band": "$75,000,000 to $100,000,000",
        "rate": "0.4%"
      },
      {
        "band": "Above $100,000,000",
        "rate": "0.35%"
      }
    ],
    "flat_rate": null,
    "stated_range": null,
    "stated_maximum": null,
    "account_minimum": null,
    "account_minimum_may_be_waived": false,
    "minimum_annual_fee": null,
    "figures": [
      {
        "label": "Fee schedule",
        "statements": [
          "Up to $5,000,000: 1% a year",
          "$5,000,000 to $10,000,000: 0.75% a year",
          "$10,000,000 to $25,000,000: 0.65% a year",
          "$25,000,000 to $50,000,000: 0.55% a year",
          "$50,000,000 to $75,000,000: 0.45% a year",
          "$75,000,000 to $100,000,000: 0.4% a year",
          "Above $100,000,000: 0.35% a year"
        ],
        "quotes": [
          "For our wealth management and family office services, we charge a single fee based on the value of assets we oversee. Asset-Based Fee Schedule Account(s)/Portfolio Value Annual Percentage First $5,000,000 1.00% Next $5,000,000 0.75% Next $15,000,000 0.65% Next $25,000,000 0.55% Next $25,000,000 0.45% Next $25,000,000 0.40% Over $100,000,000 0.35%",
          "Service fees: All fee arrangements are negotiable at our sole discretion. Specific fee arrangements, including fixed flat fees, will be set forth in your Agreement with us. Fees can be waived at Eton’s discretion."
        ]
      }
    ],
    "quotes": [
      "For our wealth management and family office services, we charge a single fee based on the value of assets we oversee. Asset-Based Fee Schedule Account(s)/Portfolio Value Annual Percentage First $5,000,000 1.00% Next $5,000,000 0.75% Next $15,000,000 0.65% Next $25,000,000 0.55% Next $25,000,000 0.45% Next $25,000,000 0.40% Over $100,000,000 0.35%",
      "Service fees: All fee arrangements are negotiable at our sole discretion. Specific fee arrangements, including fixed flat fees, will be set forth in your Agreement with us. Fees can be waived at Eton’s discretion."
    ],
    "note": "As stated in the firm's brochure; fees can differ by service and may be negotiable."
  },
  "custodians": [
    {
      "name": "BNY Mellon, National Association",
      "name_as_filed": "BNY MELLON, NATIONAL ASSOCIATION",
      "affiliated": false
    },
    {
      "name": "Charles Schwab & Co., Inc.",
      "name_as_filed": "CHARLES SCHWAB & CO., INC.",
      "affiliated": false
    }
  ],
  "custodians_note": "Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.",
  "markdown_url": "https://advisorcensus.com/firm/eton-advisors-chapel-hill-nc-289395.md",
  "clients": [
    {
      "type": "individuals",
      "label": "Individuals (other than high net worth individuals)",
      "count": 46,
      "fewer_than_5": false,
      "raum": 30904494.0
    },
    {
      "type": "high_net_worth_individuals",
      "label": "High net worth individuals",
      "count": 69,
      "fewer_than_5": false,
      "raum": 707465492.0
    },
    {
      "type": "pooled_investment_vehicles",
      "label": "Pooled investment vehicles (other than investment companies and business development companies)",
      "count": 5,
      "fewer_than_5": false,
      "raum": 155746548.0
    },
    {
      "type": "charitable",
      "label": "Charitable organizations",
      "count": 6,
      "fewer_than_5": false,
      "raum": 39070319.0
    },
    {
      "type": "corporations_other_businesses",
      "label": "Corporations or other businesses not listed above",
      "count": 5,
      "fewer_than_5": false,
      "raum": 747488655.0
    },
    {
      "type": "other",
      "label": "Other",
      "count": 12,
      "fewer_than_5": false,
      "raum": 206022067.0
    }
  ],
  "disclosure_line": "Reports no disclosure items on Form ADV Item 11.",
  "disclosure_items": [],
  "indexable": true,
  "suppressed": false,
  "claimed": false,
  "enhanced": false,
  "provided_by_the_firm": null,
  "source": {
    "name": "Form ADV",
    "as_of": "2026-10-01",
    "iapd_url": "https://adviserinfo.sec.gov/firm/summary/289395",
    "operator": "BH Monitor Services, LLC",
    "license": "https://creativecommons.org/licenses/by/4.0/",
    "credit": "AdvisorCensus (advisorcensus.com), from SEC Form ADV data"
  }
}