# ETF Model Solutions, LLC

> ETF Model Solutions, LLC is an SEC-registered investment advisory firm in Appleton, WI, registered since 2015, reporting under $25 million in regulatory assets under management in its Form ADV filing dated August 27, 2026.

- CRD: 168410
- Filed as: ETF MODEL SOLUTIONS, LLC
- Also doing business as: EMBARK
- Registration: SEC-registered investment adviser (status as filed: Approved)
- Location: Appleton, WI
- Filing period: October 2026
- Form ADV filing dated: August 27, 2026
- SEC record (IAPD): https://adviserinfo.sec.gov/firm/summary/168410
- AdvisorCensus page: https://advisorcensus.com/firm/etf-model-solutions-llc-appleton-wi-168410

## Quick answers

**How is ETF Model Solutions, LLC compensated?**
On its Form ADV (Item 5.E, October 2026), ETF Model Solutions, LLC reports these compensation arrangements: a percentage of assets under its management; other.

**How much does ETF Model Solutions, LLC charge?**
Its Form ADV Part 2A brochure dated August 27, 2026 states: Up to $1,000,000: 1% a year; $1,000,000 to $2,500,000: 0.9% a year; $2,500,000 to $5,000,000: 0.8% a year; $5,000,000 to $7,500,000: 0.7% a year; $7,500,000 to $10,000,000: 0.6% a year; $10,000,000 to $20,000,000: 0.5% a year; $20,000,000 to $30,000,000: 0.4% a year; Above $30,000,000: see the brochure. Fees can differ by service and may be negotiable; the brochure is the complete statement.

**Where is ETF Model Solutions, LLC located?**
ETF Model Solutions, LLC's principal office is in Appleton, WI, according to its Form ADV.

**Is ETF Model Solutions, LLC registered with the SEC or a state?**
ETF Model Solutions, LLC is an SEC-registered investment advisory firm, registered since 2015. Status as filed: Approved. CRD 168410.

**How much does ETF Model Solutions, LLC manage?**
ETF Model Solutions, LLC reports $18,115,702 in regulatory assets under management in its Form ADV filing dated August 27, 2026 (100% discretionary).

**How have ETF Model Solutions, LLC's assets and staff changed since 2021?**
In the Form ADV data for ETF Model Solutions, LLC: Regulatory assets under management: $11,781,727 in the October 2021 data and $18,115,702 in the October 2026 data, up 54%. Total employees: 9 in October 2021 and 14 in October 2026. Assets under management move with markets as well as with clients coming and going.

**What types of clients does ETF Model Solutions, LLC serve?**
By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (93); high net worth individuals (12); pension and profit sharing plans (but not the plan participants or government pension plans) (2).

**Which custodians does ETF Model Solutions, LLC use?**
ETF Model Solutions, LLC's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists American Trust Custody and Betterment Securities as custodians holding 10% or more of its separately managed account assets.

**Does ETF Model Solutions, LLC report any disciplinary disclosures?**
Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/168410

**What changed in ETF Model Solutions, LLC's recent Form ADV filings?**
In the April 2026 filing data: Employees performing advisory functions went from 9 to 10. Updated its list of owners and control persons (Schedule A).

## From the Form ADV filing

### Compensation (Item 5.E)
- A percentage of assets under your management
- Other

### Fees and minimums (Form ADV Part 2A brochure dated August 27, 2026)

- Up to $1,000,000: 1% a year
- $1,000,000 to $2,500,000: 0.9% a year
- $2,500,000 to $5,000,000: 0.8% a year
- $5,000,000 to $7,500,000: 0.7% a year
- $7,500,000 to $10,000,000: 0.6% a year
- $10,000,000 to $20,000,000: 0.5% a year
- $20,000,000 to $30,000,000: 0.4% a year
- Above $30,000,000: see the brochure

> The combined fee is: Account Assets Total Fee* Betterment Fee* Embark Fee Less than 1.0 million 1.16% 0.16% 1.0% $1.0 million to $2.5 million 1.06% 0.16% 0.9% $2.5 million to $5.0 million 0.96% 0.16% 0.80%

> $5.0 million to $7.5 million 0.86% 0.16% 0.70% $7.5 million to $10.0 million 0.76% 0.16% 0.60% $10.0 million to $20.0 million 0.66% 0.16% 0.50% $20.0 million to $30.0 million 0.54% 0.16% 0.40%

> Embark’s fee is negotiable at its discretion.

As stated in the firm's brochure. Fees can differ by service and may be negotiable.

### Custodians (Schedule D, Section 5.K(3))
- American Trust Custody
- Betterment Securities

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

### Regulatory assets under management (Item 5.F)
- Total: $18,115,702
- Discretionary: $18,115,702
- Non-discretionary: $0

### Clients (Item 5.D)

| Client type | Clients | Assets |
| --- | --- | --- |
| Individuals (other than high net worth individuals) | 93 | $6,925,028 |
| High net worth individuals | 12 | $5,887,768 |
| Banking or thrift institutions | 0 | $0 |
| Investment companies | 0 | $0 |
| Business development companies | 0 | $0 |
| Pooled investment vehicles (other than investment companies and business development companies) | 0 | $0 |
| Pension and profit sharing plans (but not the plan participants or government pension plans) | 2 | $5,302,906 |
| Charitable organizations | 0 | $0 |
| State or municipal government entities (including government pension plans) | 0 | $0 |
| Other investment advisers | 1 | $0 |
| Insurance companies | 0 | $0 |
| Sovereign wealth funds and foreign official institutions | 0 | $0 |
| Corporations or other businesses not listed above | 0 | $0 |
| Other | 0 | $0 |

### Advisory services (Item 5.G)
- Portfolio management for individuals and/or small businesses
- Portfolio management for businesses (other than small businesses) or institutional clients
- Pension consulting services
- Other

### Firm details
- Registered since: 2015 (11 years)
- Employees: 14 total, 10 performing advisory functions
- Wrap fee program participation: Yes
- States registered or notice-filed: SC, TX, WI
- Disclosures (Item 11): Reports no disclosure items on Form ADV Item 11.

### Websites listed on Form ADV (Item 1.I)
- alpha-maven.com/company/etf-model-solutions-llc
- embark-invest.com
- etfmodelsolutions.com
- Facebook @ETFModels
- Facebook @embarkinvest
- LinkedIn @embark-invest
- LinkedIn @etf-model-solutions
- X @EMBARK_INVEST
- X @ETFMODELS
- YouTube @UCLDRPikKHDWbKi35PQzTbHw

## Assets and staff over time

| Data period | Regulatory assets under management | Employees | Filing dated |
| --- | --- | --- | --- |
| October 2021 | $11,781,727 | 9 | October 1, 2021 |
| October 2022 | $13,960,720 | 10 | September 2, 2022 |
| October 2023 | $12,408,833 | 12 | July 31, 2023 |
| October 2024 | $15,746,673 | 12 | March 15, 2024 |
| October 2025 | $16,819,712 | 13 | March 31, 2025 |
| October 2026 | $18,115,702 | 14 | August 27, 2026 |

Regulatory assets under management: $11,781,727 in the October 2021 data and $18,115,702 in the October 2026 data, up 54%.
Total employees: 9 in October 2021 and 14 in October 2026.

## Changes in the filing (last 12 months)

### April 2026
- Employees performing advisory functions went from 9 to 10.
- Updated its list of owners and control persons (Schedule A).

## Source

Form ADV as filed, October 2026. Values appear as filed. Cite as: AdvisorCensus. ETF Model Solutions, LLC (CRD 168410): Form ADV filing data as of October 2026.