{
  "crd_number": 168410,
  "slug": "etf-model-solutions-llc-appleton-wi-168410",
  "primary_business_name": "ETF MODEL SOLUTIONS, LLC",
  "legal_name": "ETF MODEL SOLUTIONS, LLC",
  "dbas": [
    "EMBARK"
  ],
  "city": "Appleton",
  "state": "WI",
  "country": "United States",
  "cbsa_code": "11540",
  "metro": {
    "cbsa_code": "11540",
    "common_name": "Appleton",
    "msa_name": "Appleton, WI",
    "path": "/advisors/wi/appleton"
  },
  "registration_type": "sec",
  "registration_status": "Approved",
  "registration_date": "2015-01-02",
  "years_registered": 11,
  "period": "2026-10-01",
  "filing_date": "2026-08-27",
  "carried_forward": false,
  "raum_total": 18115702.0,
  "raum_discretionary": 18115702.0,
  "raum_non_discretionary": 0.0,
  "raum_band": "under_25m",
  "raum_band_label": "Under $25 million",
  "total_employees": 14,
  "advisory_employees": 10,
  "client_count_bucket": "fewer_than_5_in_some_types",
  "clients_by_type": {
    "other": {
      "raum": 0.0,
      "count": 0
    },
    "charitable": {
      "raum": 0.0,
      "count": 0
    },
    "individuals": {
      "raum": 6925028.0,
      "count": 93
    },
    "banking_thrift": {
      "raum": 0.0,
      "count": 0
    },
    "state_municipal": {
      "raum": 0.0,
      "count": 0
    },
    "insurance_companies": {
      "raum": 0.0,
      "count": 0
    },
    "investment_companies": {
      "raum": 0.0,
      "count": 0
    },
    "pension_profit_sharing": {
      "raum": 5302906.0,
      "count": 2,
      "fewer_than_5": true
    },
    "other_investment_advisers": {
      "raum": 0.0,
      "count": 1,
      "fewer_than_5": true
    },
    "high_net_worth_individuals": {
      "raum": 5887768.0,
      "count": 12
    },
    "pooled_investment_vehicles": {
      "raum": 0.0,
      "count": 0
    },
    "corporations_other_businesses": {
      "raum": 0.0,
      "count": 0
    },
    "business_development_companies": {
      "raum": 0.0,
      "count": 0
    },
    "sovereign_wealth_foreign_official": {
      "raum": 0.0,
      "count": 0
    }
  },
  "compensation_types": [
    "other",
    "percentage_of_aum"
  ],
  "advisory_activities": [
    "other",
    "pension_consulting",
    "portfolio_management_businesses_institutional",
    "portfolio_management_individuals"
  ],
  "wrap_fee_participant": true,
  "disclosure_yes_count": 0,
  "states_registered": [
    "SC",
    "TX",
    "WI"
  ],
  "websites": [
    "https://alpha-maven.com/company/etf-model-solutions-llc",
    "https://embark-invest.com",
    "https://etfmodelsolutions.com",
    "https://facebook.com/ETFModels",
    "https://facebook.com/embarkinvest",
    "https://linkedin.com/company/embark-invest",
    "https://linkedin.com/company/etf-model-solutions",
    "https://x.com/EMBARK_INVEST",
    "https://x.com/ETFMODELS",
    "https://youtube.com/channel/UCLDRPikKHDWbKi35PQzTbHw"
  ],
  "iapd_url": "https://adviserinfo.sec.gov/firm/summary/168410",
  "city_as_filed": "APPLETON",
  "url": "https://advisorcensus.com/firm/etf-model-solutions-llc-appleton-wi-168410",
  "display_name": "ETF Model Solutions, LLC",
  "summary": "ETF Model Solutions, LLC is an SEC-registered investment advisory firm in Appleton, WI, registered since 2015, reporting under $25 million in regulatory assets under management in its Form ADV filing dated August 27, 2026.",
  "citation": "AdvisorCensus. ETF Model Solutions, LLC (CRD 168410): Form ADV filing data as of October 2026.",
  "registration_type_label": "SEC-registered investment adviser",
  "compensation_labels": [
    "A percentage of assets under your management",
    "Other"
  ],
  "advisory_activity_labels": [
    "Portfolio management for individuals and/or small businesses",
    "Portfolio management for businesses (other than small businesses) or institutional clients",
    "Pension consulting services",
    "Other"
  ],
  "quick_answers": [
    {
      "q": "How is ETF Model Solutions, LLC compensated?",
      "a": "On its Form ADV (Item 5.E, October 2026), ETF Model Solutions, LLC reports these compensation arrangements: a percentage of assets under its management; other."
    },
    {
      "q": "How much does ETF Model Solutions, LLC charge?",
      "a": "Its Form ADV Part 2A brochure dated August 27, 2026 states: Up to $1,000,000: 1% a year; $1,000,000 to $2,500,000: 0.9% a year; $2,500,000 to $5,000,000: 0.8% a year; $5,000,000 to $7,500,000: 0.7% a year; $7,500,000 to $10,000,000: 0.6% a year; $10,000,000 to $20,000,000: 0.5% a year; $20,000,000 to $30,000,000: 0.4% a year; Above $30,000,000: see the brochure. Fees can differ by service and may be negotiable; the brochure is the complete statement."
    },
    {
      "q": "Where is ETF Model Solutions, LLC located?",
      "a": "ETF Model Solutions, LLC's principal office is in Appleton, WI, according to its Form ADV."
    },
    {
      "q": "Is ETF Model Solutions, LLC registered with the SEC or a state?",
      "a": "ETF Model Solutions, LLC is an SEC-registered investment advisory firm, registered since 2015. Status as filed: Approved. CRD 168410."
    },
    {
      "q": "How much does ETF Model Solutions, LLC manage?",
      "a": "ETF Model Solutions, LLC reports $18,115,702 in regulatory assets under management in its Form ADV filing dated August 27, 2026 (100% discretionary)."
    },
    {
      "q": "How have ETF Model Solutions, LLC's assets and staff changed since 2021?",
      "a": "In the Form ADV data for ETF Model Solutions, LLC: Regulatory assets under management: $11,781,727 in the October 2021 data and $18,115,702 in the October 2026 data, up 54%. Total employees: 9 in October 2021 and 14 in October 2026. Assets under management move with markets as well as with clients coming and going."
    },
    {
      "q": "What types of clients does ETF Model Solutions, LLC serve?",
      "a": "By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (93); high net worth individuals (12); pension and profit sharing plans (but not the plan participants or government pension plans) (2)."
    },
    {
      "q": "Which custodians does ETF Model Solutions, LLC use?",
      "a": "ETF Model Solutions, LLC's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists American Trust Custody and Betterment Securities as custodians holding 10% or more of its separately managed account assets."
    },
    {
      "q": "Does ETF Model Solutions, LLC report any disciplinary disclosures?",
      "a": "Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/168410"
    },
    {
      "q": "What changed in ETF Model Solutions, LLC's recent Form ADV filings?",
      "a": "In the April 2026 filing data: Employees performing advisory functions went from 9 to 10. Updated its list of owners and control persons (Schedule A)."
    }
  ],
  "filing_history": [
    {
      "period": "2021-10-01",
      "regulatory_assets_under_management": 11781727.0,
      "total_employees": 9,
      "filing_date": "2021-10-01"
    },
    {
      "period": "2022-10-01",
      "regulatory_assets_under_management": 13960720.0,
      "total_employees": 10,
      "filing_date": "2022-09-02"
    },
    {
      "period": "2023-10-01",
      "regulatory_assets_under_management": 12408833.0,
      "total_employees": 12,
      "filing_date": "2023-07-31"
    },
    {
      "period": "2024-10-01",
      "regulatory_assets_under_management": 15746673.0,
      "total_employees": 12,
      "filing_date": "2024-03-15"
    },
    {
      "period": "2025-10-01",
      "regulatory_assets_under_management": 16819712.0,
      "total_employees": 13,
      "filing_date": "2025-03-31"
    },
    {
      "period": "2026-10-01",
      "regulatory_assets_under_management": 18115702.0,
      "total_employees": 14,
      "filing_date": "2026-08-27"
    }
  ],
  "recent_changes": [
    {
      "period": "2026-04-01",
      "period_label": "April 2026",
      "notes": [
        "Employees performing advisory functions went from 9 to 10.",
        "Updated its list of owners and control persons (Schedule A)."
      ]
    }
  ],
  "fees_from_brochure": {
    "source": "Form ADV Part 2A brochure dated August 27, 2026",
    "provided_by_the_firm": false,
    "tiers": [
      {
        "band": "Up to $1,000,000",
        "rate": "1%"
      },
      {
        "band": "$1,000,000 to $2,500,000",
        "rate": "0.9%"
      },
      {
        "band": "$2,500,000 to $5,000,000",
        "rate": "0.8%"
      },
      {
        "band": "$5,000,000 to $7,500,000",
        "rate": "0.7%"
      },
      {
        "band": "$7,500,000 to $10,000,000",
        "rate": "0.6%"
      },
      {
        "band": "$10,000,000 to $20,000,000",
        "rate": "0.5%"
      },
      {
        "band": "$20,000,000 to $30,000,000",
        "rate": "0.4%"
      },
      {
        "band": "Above $30,000,000",
        "rate": null,
        "note": "Not stated in this schedule; see the brochure."
      }
    ],
    "flat_rate": null,
    "stated_range": null,
    "stated_maximum": null,
    "account_minimum": null,
    "account_minimum_may_be_waived": false,
    "minimum_annual_fee": null,
    "planning_fees": [],
    "figures": [
      {
        "label": "Fee schedule",
        "statements": [
          "Up to $1,000,000: 1% a year",
          "$1,000,000 to $2,500,000: 0.9% a year",
          "$2,500,000 to $5,000,000: 0.8% a year",
          "$5,000,000 to $7,500,000: 0.7% a year",
          "$7,500,000 to $10,000,000: 0.6% a year",
          "$10,000,000 to $20,000,000: 0.5% a year",
          "$20,000,000 to $30,000,000: 0.4% a year",
          "Above $30,000,000: see the brochure"
        ],
        "quotes": [
          "The combined fee is: Account Assets Total Fee* Betterment Fee* Embark Fee Less than 1.0 million 1.16% 0.16% 1.0% $1.0 million to $2.5 million 1.06% 0.16% 0.9% $2.5 million to $5.0 million 0.96% 0.16% 0.80%",
          "$5.0 million to $7.5 million 0.86% 0.16% 0.70% $7.5 million to $10.0 million 0.76% 0.16% 0.60% $10.0 million to $20.0 million 0.66% 0.16% 0.50% $20.0 million to $30.0 million 0.54% 0.16% 0.40%",
          "Embark’s fee is negotiable at its discretion."
        ]
      }
    ],
    "values": {
      "tiers": [
        {
          "min": 0.0,
          "max": 1000000.0,
          "rate_pct": 1.0
        },
        {
          "min": 1000000.0,
          "max": 2500000.0,
          "rate_pct": 0.9
        },
        {
          "min": 2500000.0,
          "max": 5000000.0,
          "rate_pct": 0.8
        },
        {
          "min": 5000000.0,
          "max": 7500000.0,
          "rate_pct": 0.7
        },
        {
          "min": 7500000.0,
          "max": 10000000.0,
          "rate_pct": 0.6
        },
        {
          "min": 10000000.0,
          "max": 20000000.0,
          "rate_pct": 0.5
        },
        {
          "min": 20000000.0,
          "max": 30000000.0,
          "rate_pct": 0.4
        }
      ],
      "range_pct": null,
      "max_pct": null,
      "account_minimum": null,
      "minimum_annual_fee": null,
      "planning": []
    },
    "quotes": [
      "The combined fee is: Account Assets Total Fee* Betterment Fee* Embark Fee Less than 1.0 million 1.16% 0.16% 1.0% $1.0 million to $2.5 million 1.06% 0.16% 0.9% $2.5 million to $5.0 million 0.96% 0.16% 0.80%",
      "$5.0 million to $7.5 million 0.86% 0.16% 0.70% $7.5 million to $10.0 million 0.76% 0.16% 0.60% $10.0 million to $20.0 million 0.66% 0.16% 0.50% $20.0 million to $30.0 million 0.54% 0.16% 0.40%",
      "Embark’s fee is negotiable at its discretion."
    ],
    "note": "As stated in the firm's brochure; fees can differ by service and may be negotiable."
  },
  "custodians": [
    {
      "name": "American Trust Custody",
      "name_as_filed": "AMERICAN TRUST CUSTODY",
      "affiliated": false
    },
    {
      "name": "Betterment Securities",
      "name_as_filed": "BETTERMENT SECURITIES",
      "affiliated": false
    }
  ],
  "custodians_note": "Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.",
  "markdown_url": "https://advisorcensus.com/firm/etf-model-solutions-llc-appleton-wi-168410.md",
  "clients": [
    {
      "type": "individuals",
      "label": "Individuals (other than high net worth individuals)",
      "count": 93,
      "fewer_than_5": false,
      "raum": 6925028.0
    },
    {
      "type": "high_net_worth_individuals",
      "label": "High net worth individuals",
      "count": 12,
      "fewer_than_5": false,
      "raum": 5887768.0
    },
    {
      "type": "banking_thrift",
      "label": "Banking or thrift institutions",
      "count": 0,
      "fewer_than_5": false,
      "raum": 0.0
    },
    {
      "type": "investment_companies",
      "label": "Investment companies",
      "count": 0,
      "fewer_than_5": false,
      "raum": 0.0
    },
    {
      "type": "business_development_companies",
      "label": "Business development companies",
      "count": 0,
      "fewer_than_5": false,
      "raum": 0.0
    },
    {
      "type": "pooled_investment_vehicles",
      "label": "Pooled investment vehicles (other than investment companies and business development companies)",
      "count": 0,
      "fewer_than_5": false,
      "raum": 0.0
    },
    {
      "type": "pension_profit_sharing",
      "label": "Pension and profit sharing plans (but not the plan participants or government pension plans)",
      "count": 2,
      "fewer_than_5": true,
      "raum": 5302906.0
    },
    {
      "type": "charitable",
      "label": "Charitable organizations",
      "count": 0,
      "fewer_than_5": false,
      "raum": 0.0
    },
    {
      "type": "state_municipal",
      "label": "State or municipal government entities (including government pension plans)",
      "count": 0,
      "fewer_than_5": false,
      "raum": 0.0
    },
    {
      "type": "other_investment_advisers",
      "label": "Other investment advisers",
      "count": 1,
      "fewer_than_5": true,
      "raum": 0.0
    },
    {
      "type": "insurance_companies",
      "label": "Insurance companies",
      "count": 0,
      "fewer_than_5": false,
      "raum": 0.0
    },
    {
      "type": "sovereign_wealth_foreign_official",
      "label": "Sovereign wealth funds and foreign official institutions",
      "count": 0,
      "fewer_than_5": false,
      "raum": 0.0
    },
    {
      "type": "corporations_other_businesses",
      "label": "Corporations or other businesses not listed above",
      "count": 0,
      "fewer_than_5": false,
      "raum": 0.0
    },
    {
      "type": "other",
      "label": "Other",
      "count": 0,
      "fewer_than_5": false,
      "raum": 0.0
    }
  ],
  "disclosure_line": "Reports no disclosure items on Form ADV Item 11.",
  "disclosure_items": [],
  "indexable": true,
  "suppressed": false,
  "claimed": false,
  "enhanced": false,
  "provided_by_the_firm": null,
  "source": {
    "name": "Form ADV",
    "as_of": "2026-10-01",
    "iapd_url": "https://adviserinfo.sec.gov/firm/summary/168410",
    "operator": "BH Monitor Services, LLC",
    "license": "https://creativecommons.org/licenses/by/4.0/",
    "credit": "AdvisorCensus (advisorcensus.com), from SEC Form ADV data"
  }
}