{
  "crd_number": 310307,
  "slug": "endurance-financial-group-st-paul-mn-310307",
  "primary_business_name": "ENDURANCE FINANCIAL GROUP",
  "legal_name": "ENDURANCE FINANCIAL GROUP L.L.C.",
  "dbas": [],
  "city": "St. Paul",
  "state": "MN",
  "country": "United States",
  "cbsa_code": "33460",
  "metro": {
    "cbsa_code": "33460",
    "common_name": "Minneapolis",
    "msa_name": "Minneapolis-St. Paul-Bloomington, MN-WI",
    "path": "/advisors/mn/minneapolis"
  },
  "registration_type": "state",
  "registration_status": "APPROVED",
  "registration_date": "2021-02-03",
  "years_registered": 5,
  "period": "2026-10-01",
  "filing_date": "2026-03-23",
  "carried_forward": false,
  "raum_total": 18134695.0,
  "raum_discretionary": 18134695.0,
  "raum_non_discretionary": 0.0,
  "raum_band": "under_25m",
  "raum_band_label": "Under $25 million",
  "total_employees": 2,
  "advisory_employees": 2,
  "client_count_bucket": "fewer_than_5_in_some_types",
  "clients_by_type": {
    "other": {
      "raum": 251629.0,
      "count": null,
      "description": "TRUST WITH CORPORATE TRUSTEE",
      "fewer_than_5": true
    },
    "individuals": {
      "raum": 3233864.0,
      "count": 15
    },
    "high_net_worth_individuals": {
      "raum": 14649202.0,
      "count": 6
    }
  },
  "compensation_types": [
    "fixed",
    "percentage_of_aum"
  ],
  "advisory_activities": [
    "financial_planning",
    "portfolio_management_individuals"
  ],
  "wrap_fee_participant": false,
  "disclosure_yes_count": 0,
  "states_registered": [
    "MN",
    "WI"
  ],
  "websites": [
    "https://blendedfamilyfinances.com",
    "https://blendedfamilyfinancial.com",
    "https://efg-planning.com",
    "https://linkedin.com/company/endurance-financial-group-l-l-c",
    "https://linkedin.com/in/brian-peterson-cfp%C2%AE-mba-26448b3"
  ],
  "iapd_url": "https://adviserinfo.sec.gov/firm/summary/310307",
  "city_as_filed": "ST. PAUL",
  "url": "https://advisorcensus.com/firm/endurance-financial-group-st-paul-mn-310307",
  "display_name": "Endurance Financial Group",
  "summary": "Endurance Financial Group is a state-registered investment advisory firm in St. Paul, MN, registered since 2021, reporting under $25 million in regulatory assets under management in its Form ADV filing dated March 23, 2026.",
  "citation": "AdvisorCensus. Endurance Financial Group (CRD 310307): Form ADV filing data as of October 2026.",
  "registration_type_label": "State-registered investment adviser",
  "compensation_labels": [
    "A percentage of assets under your management",
    "Fixed fees (other than subscription fees)"
  ],
  "advisory_activity_labels": [
    "Financial planning services",
    "Portfolio management for individuals and/or small businesses"
  ],
  "quick_answers": [
    {
      "q": "How is Endurance Financial Group compensated?",
      "a": "On its Form ADV (Item 5.E, October 2026), Endurance Financial Group reports these compensation arrangements: a percentage of assets under its management; fixed fees (other than subscription fees). The amounts are in Item 5 of its Form ADV Part 2A brochure."
    },
    {
      "q": "Where is Endurance Financial Group located?",
      "a": "Endurance Financial Group's principal office is in St. Paul, MN, according to its Form ADV."
    },
    {
      "q": "Is Endurance Financial Group registered with the SEC or a state?",
      "a": "Endurance Financial Group is a state-registered investment advisory firm, registered since 2021. Status as filed: APPROVED. CRD 310307."
    },
    {
      "q": "How much does Endurance Financial Group manage?",
      "a": "Endurance Financial Group reports $18,134,695 in regulatory assets under management in its Form ADV filing dated March 23, 2026 (100% discretionary)."
    },
    {
      "q": "What types of clients does Endurance Financial Group serve?",
      "a": "By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (15); high net worth individuals (6)."
    },
    {
      "q": "Does Endurance Financial Group report any disciplinary disclosures?",
      "a": "Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's public record on IAPD: https://adviserinfo.sec.gov/firm/summary/310307"
    }
  ],
  "filing_history": [],
  "recent_changes": [],
  "fees_from_brochure": null,
  "custodians": [],
  "custodians_note": null,
  "markdown_url": "https://advisorcensus.com/firm/endurance-financial-group-st-paul-mn-310307.md",
  "clients": [
    {
      "type": "individuals",
      "label": "Individuals (other than high net worth individuals)",
      "count": 15,
      "fewer_than_5": false,
      "raum": 3233864.0
    },
    {
      "type": "high_net_worth_individuals",
      "label": "High net worth individuals",
      "count": 6,
      "fewer_than_5": false,
      "raum": 14649202.0
    },
    {
      "type": "other",
      "label": "Other",
      "count": null,
      "fewer_than_5": true,
      "raum": 251629.0
    }
  ],
  "disclosure_line": "Reports no disclosure items on Form ADV Item 11.",
  "disclosure_items": [],
  "indexable": true,
  "suppressed": false,
  "claimed": false,
  "enhanced": false,
  "provided_by_the_firm": null,
  "source": {
    "name": "Form ADV",
    "as_of": "2026-10-01",
    "iapd_url": "https://adviserinfo.sec.gov/firm/summary/310307",
    "operator": "BH Monitor Services, LLC",
    "license": "https://creativecommons.org/licenses/by/4.0/",
    "credit": "AdvisorCensus (advisorcensus.com), from SEC Form ADV data"
  }
}