# Embarcadero Financial Group

> Embarcadero Financial Group is an SEC-registered investment advisory firm in San Francisco, CA, registered since 2020, reporting $100 million to $500 million in regulatory assets under management in its Form ADV filing dated March 11, 2026.

- CRD: 140929
- Filed as: EMBARCADERO FINANCIAL GROUP
- Legal name: Embarcadero Financial Investment Advisory, LLC
- Registration: SEC-registered investment adviser (status as filed: Approved)
- Location: San Francisco, CA
- Filing period: October 2026
- Form ADV filing dated: March 11, 2026
- SEC record (IAPD): https://adviserinfo.sec.gov/firm/summary/140929
- AdvisorCensus page: https://advisorcensus.com/firm/embarcadero-financial-group-san-francisco-ca-140929

## Quick answers

**How is Embarcadero Financial Group compensated?**
On its Form ADV (Item 5.E, October 2026), Embarcadero Financial Group reports these compensation arrangements: a percentage of assets under its management; hourly charges; fixed fees (other than subscription fees); commissions.

**How much does Embarcadero Financial Group charge?**
Its Form ADV Part 2A brochure dated March 11, 2026 states: Hourly rate: $450 an hour (financial planning services); Flat fee: $1,500 to $50,000 (project or fixed fee). Fees can differ by service and may be negotiable; the brochure is the complete statement.

**Where is Embarcadero Financial Group located?**
Embarcadero Financial Group's principal office is in San Francisco, CA, according to its Form ADV; the April 2026 filing also lists 1 other office (Schedule D, Section 1.F).

**Is Embarcadero Financial Group registered with the SEC or a state?**
Embarcadero Financial Group is an SEC-registered investment advisory firm, registered since 2020. Status as filed: Approved. CRD 140929.

**How much does Embarcadero Financial Group manage?**
Embarcadero Financial Group reports $169,751,288 in regulatory assets under management in its Form ADV filing dated March 11, 2026 (99% discretionary).

**How have Embarcadero Financial Group's assets and staff changed since 2021?**
In the Form ADV data for Embarcadero Financial Group: Regulatory assets under management: $164,166,877 in the October 2021 data and $169,751,288 in the October 2026 data, up 3%. Total employees: 6 in October 2021 and 4 in October 2026. Assets under management move with markets as well as with clients coming and going.

**What types of clients does Embarcadero Financial Group serve?**
By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (120); high net worth individuals (39); pension and profit sharing plans (but not the plan participants or government pension plans) (7).

**Which custodians does Embarcadero Financial Group use?**
Embarcadero Financial Group's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Pershing LLC as a custodian holding 10% or more of its separately managed account assets.

**Does Embarcadero Financial Group report any disciplinary disclosures?**
Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/140929

**Does Embarcadero Financial Group state an account minimum?**
Its Form ADV Part 2A brochure dated March 11, 2026 says: "EFIA requires a minimum account size of $100,000, although in certain circumstances, separate client accounts may be aggregated to meet this minimum."

## From the Form ADV filing

### Compensation (Item 5.E)
- A percentage of assets under your management
- Hourly charges
- Fixed fees (other than subscription fees)
- Commissions

### Fees and minimums (Form ADV Part 2A brochure dated March 11, 2026)

- Account minimum: $100,000

> EFIA requires a minimum account size of $100,000, although in certain circumstances, separate client accounts may be aggregated to meet this minimum.

- Minimum annual fee: $3,000

> Minimum Annual Investment Management Fee* $3,000 *Under certain circumstances, based upon the nature of the Account and the services requested, EFIA in its sole discretion may modify or waive the minimum annual fee.

- Hourly rate: $450 an hour (financial planning services)

> For its financial planning services, EFIA may charge an hourly fee of $450 or provide services on the basis of project or fixed fee ranging from $1,500 to $50,000, depending upon the complexity of a Client’s requirements or objectives.

- Flat fee: $1,500 to $50,000 (project or fixed fee)

> For its financial planning services, EFIA may charge an hourly fee of $450 or provide services on the basis of project or fixed fee ranging from $1,500 to $50,000, depending upon the complexity of a Client’s requirements or objectives.

As stated in the firm's brochure. Fees can differ by service and may be negotiable.

### Custodians (Schedule D, Section 5.K(3))
- Pershing LLC

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

### Regulatory assets under management (Item 5.F)
- Total: $169,751,288
- Discretionary: $167,924,436
- Non-discretionary: $1,826,852

### Clients (Item 5.D)

| Client type | Clients | Assets |
| --- | --- | --- |
| Individuals (other than high net worth individuals) | 120 | $43,235,723 |
| High net worth individuals | 39 | $92,503,287 |
| Banking or thrift institutions | 0 | $0 |
| Investment companies | 0 | $0 |
| Business development companies | 0 | $0 |
| Pooled investment vehicles (other than investment companies and business development companies) | 0 | $0 |
| Pension and profit sharing plans (but not the plan participants or government pension plans) | 7 | $34,012,278 |
| Charitable organizations | 0 | $0 |
| State or municipal government entities (including government pension plans) | 0 | $0 |
| Other investment advisers | 0 | $0 |
| Insurance companies | 0 | $0 |
| Sovereign wealth funds and foreign official institutions | 0 | $0 |
| Corporations or other businesses not listed above | 0 | $0 |
| Other | 0 | $0 |

### Advisory services (Item 5.G)
- Financial planning services
- Portfolio management for individuals and/or small businesses
- Pension consulting services
- Selection of other advisers (including private fund managers)

### Firm details
- Registered since: 2020 (6 years)
- Employees: 4 total, 2 performing advisory functions
- Wrap fee program participation: No
- States registered or notice-filed: CA
- Disclosures (Item 11): Reports no disclosure items on Form ADV Item 11.

### Other offices (Schedule D, Section 1.F), as of the April 2026 filing
- Salinas, CA

### Websites listed on Form ADV (Item 1.I)
- embarcaderofinancial.com
- Facebook @embarcaderofinancial
- LinkedIn @embarcadero-financial-group
- X @EFG_SF

## Assets and staff over time

| Data period | Regulatory assets under management | Employees | Filing dated |
| --- | --- | --- | --- |
| October 2021 | $164,166,877 | 6 | September 1, 2021 |
| October 2022 | $207,197,864 | 6 | March 22, 2022 |
| October 2023 | $179,562,134 | 6 | August 7, 2023 |
| October 2024 | $150,510,017 | 4 | March 15, 2024 |
| October 2025 | $159,889,835 | 4 | March 20, 2025 |
| October 2026 | $169,751,288 | 4 | March 11, 2026 |

Regulatory assets under management: $164,166,877 in the October 2021 data and $169,751,288 in the October 2026 data, up 3%.
Total employees: 6 in October 2021 and 4 in October 2026.

## Source

Form ADV as filed, October 2026. Values appear as filed. Cite as: AdvisorCensus. Embarcadero Financial Group (CRD 140929): Form ADV filing data as of October 2026.