# Elser Financial Planning, Inc.

> Elser Financial Planning, Inc. is an SEC-registered investment advisory firm in Indianapolis, IN, registered since 2015, reporting $1 billion to $5 billion in regulatory assets under management in its Form ADV filing dated September 29, 2026.

- CRD: 143311
- Filed as: ELSER FINANCIAL PLANNING, INC.
- Registration: SEC-registered investment adviser (status as filed: Approved)
- Location: Indianapolis, IN
- Filing period: October 2026
- Form ADV filing dated: September 29, 2026
- SEC record (IAPD): https://adviserinfo.sec.gov/firm/summary/143311
- AdvisorCensus page: https://advisorcensus.com/firm/elser-financial-planning-inc-indianapolis-in-143311

## Quick answers

**How is Elser Financial Planning, Inc. compensated?**
On its Form ADV (Item 5.E, October 2026), Elser Financial Planning, Inc. reports these compensation arrangements: a percentage of assets under its management; hourly charges; fixed fees (other than subscription fees).

**How much does Elser Financial Planning, Inc. charge?**
Its Form ADV Part 2A brochure dated March 6, 2026 states: Hourly rate: $150 to $800 an hour (continue to engage EFP). Fees can differ by service and may be negotiable; the brochure is the complete statement.

**Where is Elser Financial Planning, Inc. located?**
Elser Financial Planning, Inc.'s principal office is in Indianapolis, IN, according to its Form ADV.

**Is Elser Financial Planning, Inc. registered with the SEC or a state?**
Elser Financial Planning, Inc. is an SEC-registered investment advisory firm, registered since 2015. Status as filed: Approved. CRD 143311.

**How much does Elser Financial Planning, Inc. manage?**
Elser Financial Planning, Inc. reports $2,107,948,395 in regulatory assets under management in its Form ADV filing dated September 29, 2026 (54% discretionary).

**How have Elser Financial Planning, Inc.'s assets and staff changed since 2021?**
In the Form ADV data for Elser Financial Planning, Inc.: Regulatory assets under management: $500,336,015 in the October 2021 data and $2,107,948,395 in the October 2026 data, up 321%. Total employees: 9 in October 2021 and 15 in October 2026. Assets under management move with markets as well as with clients coming and going.

**What types of clients does Elser Financial Planning, Inc. serve?**
By number of clients on Form ADV Item 5.D: high net worth individuals (420); individuals (other than high net worth individuals) (158); corporations or other businesses not listed above (6).

**Which custodians does Elser Financial Planning, Inc. use?**
Elser Financial Planning, Inc.'s most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Charles Schwab & Co., Inc. as a custodian holding 10% or more of its separately managed account assets.

**Does Elser Financial Planning, Inc. report any disciplinary disclosures?**
Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/143311

**What changed in Elser Financial Planning, Inc.'s recent Form ADV filings?**
In the April 2026 filing data: Updated its list of owners and control persons (Schedule A).

## From the Form ADV filing

### Compensation (Item 5.E)
- A percentage of assets under your management
- Hourly charges
- Fixed fees (other than subscription fees)

### Fees and minimums (Form ADV Part 2A brochure dated March 6, 2026)

- Hourly rate: $150 to $800 an hour (continue to engage EFP)

> After delivery of a financial plan, clients can continue to engage EFP for a fixed fee or on an hourly basis at the rate of $150 - $800/hour

As stated in the firm's brochure. Fees can differ by service and may be negotiable.

### Custodians (Schedule D, Section 5.K(3))
- Charles Schwab & Co., Inc.

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

### Regulatory assets under management (Item 5.F)
- Total: $2,107,948,395
- Discretionary: $1,134,112,973
- Non-discretionary: $973,835,422

### Clients (Item 5.D)

| Client type | Clients | Assets |
| --- | --- | --- |
| Individuals (other than high net worth individuals) | 158 | $61,629,772 |
| High net worth individuals | 420 | $1,945,818,370 |
| Banking or thrift institutions | 0 | Not reported |
| Investment companies | 0 | Not reported |
| Business development companies | 0 | Not reported |
| Pooled investment vehicles (other than investment companies and business development companies) | 0 | Not reported |
| Pension and profit sharing plans (but not the plan participants or government pension plans) | Fewer than 5 | $345,790 |
| Charitable organizations | Fewer than 5 | $58,524,504 |
| State or municipal government entities (including government pension plans) | 0 | Not reported |
| Other investment advisers | 0 | Not reported |
| Insurance companies | 0 | Not reported |
| Sovereign wealth funds and foreign official institutions | 0 | Not reported |
| Corporations or other businesses not listed above | 6 | $41,629,959 |

### Advisory services (Item 5.G)
- Financial planning services
- Portfolio management for individuals and/or small businesses

### Firm details
- Registered since: 2015 (11 years)
- Employees: 15 total, 10 performing advisory functions
- Wrap fee program participation: No
- States registered or notice-filed: CA, CO, FL, GA, IL, IN, LA, NC, NE, NY, TX
- Disclosures (Item 11): Reports no disclosure items on Form ADV Item 11.

### Websites listed on Form ADV (Item 1.I)
- [elserfp.com](https://elserfp.com)

## Assets and staff over time

| Data period | Regulatory assets under management | Employees | Filing dated |
| --- | --- | --- | --- |
| October 2021 | $500,336,015 | 9 | February 5, 2021 |
| October 2022 | $1,579,097,036 | 12 | June 20, 2022 |
| October 2023 | $1,379,851,158 | 12 | February 17, 2023 |
| October 2024 | $2,060,454,446 | 12 | August 21, 2024 |
| October 2025 | $2,004,775,922 | 12 | February 10, 2025 |
| October 2026 | $2,107,948,395 | 15 | September 29, 2026 |

Regulatory assets under management: $500,336,015 in the October 2021 data and $2,107,948,395 in the October 2026 data, up 321%.
Total employees: 9 in October 2021 and 15 in October 2026.

## Changes in the filing (last 12 months)

### April 2026
- Updated its list of owners and control persons (Schedule A).

## Source

Form ADV as filed, October 2026. Values appear as filed. Cite as: AdvisorCensus. Elser Financial Planning, Inc. (CRD 143311): Form ADV filing data as of October 2026.