# Efinancial Alliance, LLC

> Efinancial Alliance, LLC is an SEC-registered investment advisory firm in Franklin, TN, registered since 2023, reporting $100 million to $500 million in regulatory assets under management in its Form ADV filing dated April 16, 2026.

- CRD: 161352
- Filed as: EFINANCIAL ALLIANCE, LLC
- Registration: SEC-registered investment adviser (status as filed: Approved)
- Location: Franklin, TN
- Filing period: October 2026
- Form ADV filing dated: April 16, 2026
- SEC record (IAPD): https://adviserinfo.sec.gov/firm/summary/161352
- AdvisorCensus page: https://advisorcensus.com/firm/efinancial-alliance-llc-franklin-tn-161352

## Quick answers

**How is Efinancial Alliance, LLC compensated?**
On its Form ADV (Item 5.E, October 2026), Efinancial Alliance, LLC reports these compensation arrangements: a percentage of assets under its management; hourly charges; fixed fees (other than subscription fees).

**Where is Efinancial Alliance, LLC located?**
Efinancial Alliance, LLC's principal office is in Franklin, TN, according to its Form ADV.

**Is Efinancial Alliance, LLC registered with the SEC or a state?**
Efinancial Alliance, LLC is an SEC-registered investment advisory firm, registered since 2023. Status as filed: Approved. CRD 161352.

**How much does Efinancial Alliance, LLC manage?**
Efinancial Alliance, LLC reports $291,884,556 in regulatory assets under management in its Form ADV filing dated April 16, 2026 (100% discretionary).

**How have Efinancial Alliance, LLC's assets and staff changed since 2023?**
In the Form ADV data for Efinancial Alliance, LLC: Regulatory assets under management: $123,000,000 in the October 2023 data and $291,884,556 in the October 2026 data, up 137%. Total employees: 4 in October 2023 and 5 in October 2026. Assets under management move with markets as well as with clients coming and going.

**What types of clients does Efinancial Alliance, LLC serve?**
By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (123); high net worth individuals (85); charitable organizations (4).

**Which custodians does Efinancial Alliance, LLC use?**
Efinancial Alliance, LLC's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Altruist Financial LLC and Charles Schwab & Co., Inc. as custodians holding 10% or more of its separately managed account assets.

**Does Efinancial Alliance, LLC report any disciplinary disclosures?**
Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/161352

**Does Efinancial Alliance, LLC state an account minimum?**
Its Form ADV Part 2A brochure dated April 16, 2026 says: "We generally require a minimum account size of $100,000. However, the minimum may be waived at our discretion."

**What changed in Efinancial Alliance, LLC's recent Form ADV filings?**
In the April 2026 filing data: Regulatory assets under management went from $225,764,268 to $291,884,556 (+29%).

## From the Form ADV filing

### Compensation (Item 5.E)
- A percentage of assets under your management
- Hourly charges
- Fixed fees (other than subscription fees)

### Fees and minimums (Form ADV Part 2A brochure dated April 16, 2026)

- Account minimum: $100,000 (the brochure says it may be waived or negotiated)

> We generally require a minimum account size of $100,000. However, the minimum may be waived at our discretion.

As stated in the firm's brochure. Fees can differ by service and may be negotiable.

### Custodians (Schedule D, Section 5.K(3))
- Altruist Financial LLC
- Charles Schwab & Co., Inc.

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

### Regulatory assets under management (Item 5.F)
- Total: $291,884,556
- Discretionary: $291,884,556
- Non-discretionary: $0

### Clients (Item 5.D)

| Client type | Clients | Assets |
| --- | --- | --- |
| Individuals (other than high net worth individuals) | 123 | $247,080,270 |
| High net worth individuals | 85 | $42,540,286 |
| Charitable organizations | 4 | $2,264,000 |

### Advisory services (Item 5.G)
- Financial planning services
- Portfolio management for individuals and/or small businesses
- Pension consulting services

### Firm details
- Registered since: 2023 (3 years)
- Employees: 5 total, 3 performing advisory functions
- Wrap fee program participation: No
- States registered or notice-filed: TN, TX
- Disclosures (Item 11): Reports no disclosure items on Form ADV Item 11.

### Websites listed on Form ADV (Item 1.I)
- efinancialalliance.com

## Assets and staff over time

| Data period | Regulatory assets under management | Employees | Filing dated |
| --- | --- | --- | --- |
| October 2023 | $123,000,000 | 4 | May 16, 2023 |
| October 2024 | $196,000,000 | 6 | March 8, 2024 |
| October 2025 | $225,764,268 | 4 | February 7, 2025 |
| October 2026 | $291,884,556 | 5 | April 16, 2026 |

Regulatory assets under management: $123,000,000 in the October 2023 data and $291,884,556 in the October 2026 data, up 137%.
Total employees: 4 in October 2023 and 5 in October 2026.

## Changes in the filing (last 12 months)

### April 2026
- Regulatory assets under management went from $225,764,268 to $291,884,556 (+29%).

## Source

Form ADV as filed, October 2026. Values appear as filed. Cite as: AdvisorCensus. Efinancial Alliance, LLC (CRD 161352): Form ADV filing data as of October 2026.