# East End Financial Group, Inc.

> East End Financial Group, Inc. is an SEC-registered investment advisory firm in Riverhead, NY, registered since 1989, reporting $500 million to $1 billion in regulatory assets under management in its Form ADV filing dated July 9, 2026.

- CRD: 110584
- Filed as: EAST END FINANCIAL GROUP, INC.
- Registration: SEC-registered investment adviser (status as filed: Approved)
- Location: Riverhead, NY
- Filing period: October 2026
- Form ADV filing dated: July 9, 2026
- SEC record (IAPD): https://adviserinfo.sec.gov/firm/summary/110584
- AdvisorCensus page: https://advisorcensus.com/firm/east-end-financial-group-inc-riverhead-ny-110584

## Quick answers

**How is East End Financial Group, Inc. compensated?**
On its Form ADV (Item 5.E, October 2026), East End Financial Group, Inc. reports these compensation arrangements: a percentage of assets under its management; hourly charges; fixed fees (other than subscription fees).

**Where is East End Financial Group, Inc. located?**
East End Financial Group, Inc.'s principal office is in Riverhead, NY, according to its Form ADV; the August 2026 filing also lists 1 other office (Schedule D, Section 1.F).

**Is East End Financial Group, Inc. registered with the SEC or a state?**
East End Financial Group, Inc. is an SEC-registered investment advisory firm, registered since 1989. Status as filed: Approved. CRD 110584.

**How much does East End Financial Group, Inc. manage?**
East End Financial Group, Inc. reports $689,219,670 in regulatory assets under management in its Form ADV filing dated July 9, 2026 (100% discretionary).

**How have East End Financial Group, Inc.'s assets and staff changed since 2021?**
In the Form ADV data for East End Financial Group, Inc.: Regulatory assets under management: $407,661,288 in the October 2021 data and $689,219,670 in the October 2026 data, up 69%. Total employees: 12 in October 2021 and 12 in October 2026. Assets under management move with markets as well as with clients coming and going.

**What types of clients does East End Financial Group, Inc. serve?**
By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (167); high net worth individuals (151); state or municipal government entities (including government pension plans) (37).

**Which custodians does East End Financial Group, Inc. use?**
East End Financial Group, Inc.'s most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Pershing LLC as a custodian holding 10% or more of its separately managed account assets.

**Does East End Financial Group, Inc. report any disciplinary disclosures?**
Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/110584

**What changed in East End Financial Group, Inc.'s recent Form ADV filings?**
In the March 2026 filing data: Regulatory assets under management went from $579,190,476 to $689,219,670 (+19%).

## From the Form ADV filing

### Compensation (Item 5.E)
- A percentage of assets under your management
- Hourly charges
- Fixed fees (other than subscription fees)

### Custodians (Schedule D, Section 5.K(3))
- Pershing LLC

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

### Regulatory assets under management (Item 5.F)
- Total: $689,219,670
- Discretionary: $688,467,594
- Non-discretionary: $752,076

### Clients (Item 5.D)

| Client type | Clients | Assets |
| --- | --- | --- |
| Individuals (other than high net worth individuals) | 167 | $96,063,729 |
| High net worth individuals | 151 | $423,255,165 |
| Pension and profit sharing plans (but not the plan participants or government pension plans) | Fewer than 5 | $6,419,693 |
| Charitable organizations | 5 | $22,337,984 |
| State or municipal government entities (including government pension plans) | 37 | $141,143,099 |

### Advisory services (Item 5.G)
- Financial planning services
- Portfolio management for individuals and/or small businesses
- Pension consulting services
- Selection of other advisers (including private fund managers)

### Firm details
- Registered since: 1989 (37 years)
- Employees: 12 total, 6 performing advisory functions
- Wrap fee program participation: No
- States registered or notice-filed: FL, NH, NY, VT
- Disclosures (Item 11): Reports no disclosure items on Form ADV Item 11.

### Other offices (Schedule D, Section 1.F), as of the August 2026 filing
- East Hampton, NY

### Websites listed on Form ADV (Item 1.I)
- eastendfinancialgroup.com
- Facebook @EastEndFinancialGroup
- LinkedIn @east-end-financial-group

## Assets and staff over time

| Data period | Regulatory assets under management | Employees | Filing dated |
| --- | --- | --- | --- |
| October 2021 | $407,661,288 | 12 | May 27, 2021 |
| October 2022 | $484,118,290 | 13 | April 12, 2022 |
| October 2023 | $435,778,383 | 11 | February 13, 2023 |
| October 2024 | $497,800,422 | 12 | February 22, 2024 |
| October 2025 | $579,190,476 | 12 | February 27, 2025 |
| October 2026 | $689,219,670 | 12 | July 9, 2026 |

Regulatory assets under management: $407,661,288 in the October 2021 data and $689,219,670 in the October 2026 data, up 69%.
Total employees: 12 in October 2021 and 12 in October 2026.

## Changes in the filing (last 12 months)

### March 2026
- Regulatory assets under management went from $579,190,476 to $689,219,670 (+19%).

## Source

Form ADV as filed, October 2026. Values appear as filed. Cite as: AdvisorCensus. East End Financial Group, Inc. (CRD 110584): Form ADV filing data as of October 2026.