# DWP

> DWP is an SEC-registered investment advisory firm in Grosse Pointe Farms, MI, registered since 2004, reporting $100 million to $500 million in regulatory assets under management in its Form ADV filing dated February 20, 2026.

- CRD: 121841
- Legal name: Deseranno Corporation
- Registration: SEC-registered investment adviser (status as filed: Approved)
- Location: Grosse Pointe Farms, MI
- Filing period: October 2026
- Form ADV filing dated: February 20, 2026
- SEC record (IAPD): https://adviserinfo.sec.gov/firm/summary/121841
- AdvisorCensus page: https://advisorcensus.com/firm/dwp-grosse-pointe-farms-mi-121841

## Quick answers

**How is DWP compensated?**
On its Form ADV (Item 5.E, October 2026), DWP reports these compensation arrangements: a percentage of assets under its management; fixed fees (other than subscription fees).

**What does DWP's brochure say about its fees?**
Its Form ADV Part 2A brochure dated February 20, 2026 states: Asset-based fee: 1% of assets a year. Fees can differ by service and may be negotiable; the brochure is the complete statement.

**Where is DWP located?**
DWP's principal office is in Grosse Pointe Farms, MI, according to its Form ADV.

**Is DWP registered with the SEC or a state?**
DWP is an SEC-registered investment advisory firm, registered since 2004. Status as filed: Approved. CRD 121841.

**How much does DWP manage?**
DWP reports $207,987,834 in regulatory assets under management in its Form ADV filing dated February 20, 2026 (100% discretionary).

**How have DWP's assets and staff changed since 2021?**
In the Form ADV data for DWP: Regulatory assets under management: $175,129,139 in the October 2021 data and $207,987,834 in the October 2026 data, up 19%. Total employees: 7 in October 2021 and 6 in October 2026. Assets under management move with markets as well as with clients coming and going.

**What types of clients does DWP serve?**
By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (107); high net worth individuals (27); charitable organizations (1).

**Which custodians does DWP use?**
DWP's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Charles Schwab & Co., Inc. and Comerica Bank as custodians holding 10% or more of its separately managed account assets.

**Does DWP report any disciplinary disclosures?**
Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/121841

## From the Form ADV filing

### Compensation (Item 5.E)
- A percentage of assets under your management
- Fixed fees (other than subscription fees)

### Fees and minimums (Form ADV Part 2A brochure dated February 20, 2026)

- Asset-based fee: 1% of assets a year

> Our annual fee for portfolio management services is equal to 1% of the market value of your assets under our management.

As stated in the firm's brochure. Fees can differ by service and may be negotiable.

### Custodians (Schedule D, Section 5.K(3))
- Charles Schwab & Co., Inc.
- Comerica Bank

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

### Regulatory assets under management (Item 5.F)
- Total: $207,987,834
- Discretionary: $207,987,834
- Non-discretionary: $0

### Clients (Item 5.D)

| Client type | Clients | Assets |
| --- | --- | --- |
| Individuals (other than high net worth individuals) | 107 | $30,227,359 |
| High net worth individuals | 27 | $120,909,434 |
| Charitable organizations | 1 | $1,369,462 |
| Insurance companies | 1 | $55,481,579 |

### Advisory services (Item 5.G)
- Financial planning services
- Portfolio management for individuals and/or small businesses
- Portfolio management for businesses (other than small businesses) or institutional clients

### Firm details
- Registered since: 2004 (21 years)
- Employees: 6 total, 4 performing advisory functions
- Wrap fee program participation: No
- States registered or notice-filed: FL, MI, TX
- Disclosures (Item 11): Reports no disclosure items on Form ADV Item 11.

### Websites listed on Form ADV (Item 1.I)
- deseranno.com

## Assets and staff over time

| Data period | Regulatory assets under management | Employees | Filing dated |
| --- | --- | --- | --- |
| October 2021 | $175,129,139 | 7 | March 4, 2021 |
| October 2022 | $172,081,901 | 7 | September 20, 2022 |
| October 2023 | $159,572,625 | 7 | February 8, 2023 |
| October 2024 | $168,843,057 | 7 | February 23, 2024 |
| October 2025 | $195,109,974 | 7 | May 16, 2025 |
| October 2026 | $207,987,834 | 6 | February 20, 2026 |

Regulatory assets under management: $175,129,139 in the October 2021 data and $207,987,834 in the October 2026 data, up 19%.
Total employees: 7 in October 2021 and 6 in October 2026.

## Source

Form ADV as filed, October 2026. Values appear as filed. Cite as: AdvisorCensus. DWP (CRD 121841): Form ADV filing data as of October 2026.