# Diversified Management Inc

> Diversified Management Inc is an SEC-registered investment advisory firm in Milwaukee, WI, registered since 1994, reporting $1 billion to $5 billion in regulatory assets under management in its Form ADV filing dated March 30, 2026.

- CRD: 106680
- Filed as: DIVERSIFIED MANAGEMENT INC
- Also doing business as: CREAM CITY INVESTMENT SERVICES
- Registration: SEC-registered investment adviser (status as filed: Approved)
- Location: Milwaukee, WI
- Filing period: October 2026
- Form ADV filing dated: March 30, 2026
- SEC record (IAPD): https://adviserinfo.sec.gov/firm/summary/106680
- AdvisorCensus page: https://advisorcensus.com/firm/diversified-management-inc-milwaukee-wi-106680

## Quick answers

**How is Diversified Management Inc compensated?**
On its Form ADV (Item 5.E, October 2026), Diversified Management Inc reports these compensation arrangements: a percentage of assets under its management; hourly charges; fixed fees (other than subscription fees).

**Where is Diversified Management Inc located?**
Diversified Management Inc's principal office is in Milwaukee, WI, according to its Form ADV; the April 2026 filing also lists 1 other office (Schedule D, Section 1.F).

**Is Diversified Management Inc registered with the SEC or a state?**
Diversified Management Inc is an SEC-registered investment advisory firm, registered since 1994. Status as filed: Approved. CRD 106680.

**How much does Diversified Management Inc manage?**
Diversified Management Inc reports $1,866,259,879 in regulatory assets under management in its Form ADV filing dated March 30, 2026 (93% discretionary).

**How have Diversified Management Inc's assets and staff changed since 2021?**
In the Form ADV data for Diversified Management Inc: Regulatory assets under management: $1,363,628,668 in the October 2021 data and $1,866,259,879 in the October 2026 data, up 37%. Total employees: 8 in October 2021 and 8 in October 2026. Assets under management move with markets as well as with clients coming and going.

**What types of clients does Diversified Management Inc serve?**
By number of clients on Form ADV Item 5.D: high net worth individuals (212); individuals (other than high net worth individuals) (127); charitable organizations (1).

**Which custodians does Diversified Management Inc use?**
Diversified Management Inc's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Charles Schwab & Co., Inc. as a custodian holding 10% or more of its separately managed account assets.

**Does Diversified Management Inc report any disciplinary disclosures?**
Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/106680

**What changed in Diversified Management Inc's recent Form ADV filings?**
In the April 2026 filing data: Regulatory assets under management went from $1,691,445,557 to $1,866,259,879 (+10%).

## From the Form ADV filing

### Compensation (Item 5.E)
- A percentage of assets under your management
- Hourly charges
- Fixed fees (other than subscription fees)

### Custodians (Schedule D, Section 5.K(3))
- Charles Schwab & Co., Inc.

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

### Regulatory assets under management (Item 5.F)
- Total: $1,866,259,879
- Discretionary: $1,732,888,776
- Non-discretionary: $133,371,103

### Clients (Item 5.D)

| Client type | Clients | Assets |
| --- | --- | --- |
| Individuals (other than high net worth individuals) | 127 | $53,008,229 |
| High net worth individuals | 212 | $1,695,326,551 |
| Banking or thrift institutions | 0 | $0 |
| Investment companies | 0 | $0 |
| Business development companies | 0 | $0 |
| Pooled investment vehicles (other than investment companies and business development companies) | 0 | $0 |
| Pension and profit sharing plans (but not the plan participants or government pension plans) | 0 | $0 |
| Charitable organizations | 1 | $117,925,099 |
| State or municipal government entities (including government pension plans) | 0 | $0 |
| Other investment advisers | 0 | $0 |
| Insurance companies | 0 | $0 |
| Sovereign wealth funds and foreign official institutions | 0 | $0 |
| Corporations or other businesses not listed above | 0 | $0 |
| Other | 0 | $0 |

### Advisory services (Item 5.G)
- Financial planning services
- Portfolio management for individuals and/or small businesses
- Selection of other advisers (including private fund managers)

### Firm details
- Registered since: 1994 (32 years)
- Employees: 8 total, 6 performing advisory functions
- Wrap fee program participation: No
- States registered or notice-filed: AZ, CA, CO, FL, GA, IL, MD, MI, NH, NY, OH, SC, TX, WI
- Disclosures (Item 11): Reports no disclosure items on Form ADV Item 11.

### Other offices (Schedule D, Section 1.F), as of the April 2026 filing
- Scottsdale, AZ

### Websites listed on Form ADV (Item 1.I)
- creamcityinvest.com
- diversifiedmanagement.com
- LinkedIn @cream-city-investment-services
- LinkedIn @diversified-management-inc

## Assets and staff over time

| Data period | Regulatory assets under management | Employees | Filing dated |
| --- | --- | --- | --- |
| October 2021 | $1,363,628,668 | 8 | March 26, 2021 |
| October 2022 | $1,578,338,763 | 8 | June 30, 2022 |
| October 2023 | $1,438,558,939 | 7 | July 12, 2023 |
| October 2024 | $1,576,315,793 | 7 | May 3, 2024 |
| October 2025 | $1,691,445,557 | 8 | March 27, 2025 |
| October 2026 | $1,866,259,879 | 8 | March 30, 2026 |

Regulatory assets under management: $1,363,628,668 in the October 2021 data and $1,866,259,879 in the October 2026 data, up 37%.
Total employees: 8 in October 2021 and 8 in October 2026.

## Changes in the filing (last 12 months)

### April 2026
- Regulatory assets under management went from $1,691,445,557 to $1,866,259,879 (+10%).

### February 2026
- Registered or notice-filed in MD.

## Source

Form ADV as filed, October 2026. Values appear as filed. Cite as: AdvisorCensus. Diversified Management Inc (CRD 106680): Form ADV filing data as of October 2026.