{
  "crd_number": 118261,
  "slug": "diversified-financial-advisors-llc-town-and-country-mo-118261",
  "primary_business_name": "DIVERSIFIED FINANCIAL ADVISORS, LLC",
  "legal_name": "DIVERSIFIED FINANCIAL ADVISORS, LLC",
  "dbas": [],
  "city": "Town and Country",
  "state": "MO",
  "country": "United States",
  "cbsa_code": "41180",
  "metro": {
    "cbsa_code": "41180",
    "common_name": "St. Louis",
    "msa_name": "St. Louis, MO-IL",
    "path": "/advisors/mo/st-louis"
  },
  "registration_type": "sec",
  "registration_status": "Approved",
  "registration_date": "2009-09-11",
  "years_registered": 17,
  "period": "2026-10-01",
  "filing_date": "2026-08-18",
  "carried_forward": false,
  "raum_total": 585889856.0,
  "raum_discretionary": 578302205.0,
  "raum_non_discretionary": 7587651.0,
  "raum_band": "500m_1b",
  "raum_band_label": "$500 million to $1 billion",
  "total_employees": 3,
  "advisory_employees": 3,
  "client_count_bucket": null,
  "clients_by_type": {
    "individuals": {
      "raum": 124543474.0,
      "count": 475
    },
    "pension_profit_sharing": {
      "raum": 386400052.0,
      "count": 131
    },
    "high_net_worth_individuals": {
      "raum": 74946330.0,
      "count": 35
    }
  },
  "compensation_types": [
    "hourly",
    "percentage_of_aum"
  ],
  "advisory_activities": [
    "financial_planning",
    "pension_consulting",
    "portfolio_management_individuals",
    "selection_of_other_advisers"
  ],
  "wrap_fee_participant": false,
  "disclosure_yes_count": 0,
  "states_registered": [
    "AL",
    "AR",
    "AZ",
    "CA",
    "FL",
    "GA",
    "IL",
    "IN",
    "KS",
    "MD",
    "MN",
    "MO",
    "NC",
    "NE",
    "OH",
    "SC",
    "TN",
    "TX",
    "VA"
  ],
  "websites": [
    "https://diversifiedfa.com",
    "https://printers401k.com"
  ],
  "iapd_url": "https://adviserinfo.sec.gov/firm/summary/118261",
  "city_as_filed": "TOWN AND COUNTRY",
  "url": "https://advisorcensus.com/firm/diversified-financial-advisors-llc-town-and-country-mo-118261",
  "display_name": "Diversified Financial Advisors, LLC",
  "summary": "Diversified Financial Advisors, LLC is an SEC-registered investment advisory firm in Town and Country, MO, registered since 2009, reporting $500 million to $1 billion in regulatory assets under management in its Form ADV filing dated August 18, 2026.",
  "citation": "AdvisorCensus. Diversified Financial Advisors, LLC (CRD 118261): Form ADV filing data as of October 2026.",
  "registration_type_label": "SEC-registered investment adviser",
  "compensation_labels": [
    "A percentage of assets under your management",
    "Hourly charges"
  ],
  "advisory_activity_labels": [
    "Financial planning services",
    "Portfolio management for individuals and/or small businesses",
    "Pension consulting services",
    "Selection of other advisers (including private fund managers)"
  ],
  "quick_answers": [
    {
      "q": "How is Diversified Financial Advisors, LLC compensated?",
      "a": "On its Form ADV (Item 5.E, October 2026), Diversified Financial Advisors, LLC reports these compensation arrangements: a percentage of assets under its management; hourly charges."
    },
    {
      "q": "How much does Diversified Financial Advisors, LLC charge?",
      "a": "Its Form ADV Part 2A brochure dated March 27, 2026 states: Asset-based fee: 0.25% to 1.5% a year (a range, as the brochure states it); Hourly rate: $250 an hour (financial planning services). Fees can differ by service and may be negotiable; the brochure is the complete statement."
    },
    {
      "q": "Where is Diversified Financial Advisors, LLC located?",
      "a": "Diversified Financial Advisors, LLC's principal office is in Town and Country, MO, according to its Form ADV."
    },
    {
      "q": "Is Diversified Financial Advisors, LLC registered with the SEC or a state?",
      "a": "Diversified Financial Advisors, LLC is an SEC-registered investment advisory firm, registered since 2009. Status as filed: Approved. CRD 118261."
    },
    {
      "q": "How much does Diversified Financial Advisors, LLC manage?",
      "a": "Diversified Financial Advisors, LLC reports $585,889,856 in regulatory assets under management in its Form ADV filing dated August 18, 2026 (99% discretionary)."
    },
    {
      "q": "How have Diversified Financial Advisors, LLC's assets and staff changed since 2021?",
      "a": "In the Form ADV data for Diversified Financial Advisors, LLC: Regulatory assets under management: $414,099,066 in the October 2021 data and $585,889,856 in the October 2026 data, up 41%. Total employees: 5 in October 2021 and 3 in October 2026. Assets under management move with markets as well as with clients coming and going."
    },
    {
      "q": "What types of clients does Diversified Financial Advisors, LLC serve?",
      "a": "By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (475); pension and profit sharing plans (but not the plan participants or government pension plans) (131); high net worth individuals (35)."
    },
    {
      "q": "Which custodians does Diversified Financial Advisors, LLC use?",
      "a": "Diversified Financial Advisors, LLC's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Broadridge Business Process Outsourcing, LLC and LPL Financial LLC as custodians holding 10% or more of its separately managed account assets."
    },
    {
      "q": "Does Diversified Financial Advisors, LLC report any disciplinary disclosures?",
      "a": "Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/118261"
    },
    {
      "q": "What changed in Diversified Financial Advisors, LLC's recent Form ADV filings?",
      "a": "In the September 2026 filing data: Registered or notice-filed in KS."
    }
  ],
  "filing_history": [
    {
      "period": "2021-10-01",
      "regulatory_assets_under_management": 414099066.0,
      "total_employees": 5,
      "filing_date": "2021-04-01"
    },
    {
      "period": "2022-10-01",
      "regulatory_assets_under_management": 459286058.0,
      "total_employees": 6,
      "filing_date": "2022-03-31"
    },
    {
      "period": "2023-10-01",
      "regulatory_assets_under_management": 381495508.0,
      "total_employees": 5,
      "filing_date": "2023-03-31"
    },
    {
      "period": "2024-10-01",
      "regulatory_assets_under_management": 451188042.0,
      "total_employees": 5,
      "filing_date": "2024-04-25"
    },
    {
      "period": "2025-10-01",
      "regulatory_assets_under_management": 512193017.0,
      "total_employees": 3,
      "filing_date": "2025-07-10"
    },
    {
      "period": "2026-10-01",
      "regulatory_assets_under_management": 585889856.0,
      "total_employees": 3,
      "filing_date": "2026-08-18"
    }
  ],
  "recent_changes": [
    {
      "period": "2026-09-01",
      "period_label": "September 2026",
      "notes": [
        "Registered or notice-filed in KS."
      ]
    },
    {
      "period": "2026-04-01",
      "period_label": "April 2026",
      "notes": [
        "Regulatory assets under management went from $512,193,017 to $585,889,856 (+14%)."
      ]
    },
    {
      "period": "2026-01-01",
      "period_label": "January 2026",
      "notes": [
        "No longer registered or notice-filed in MA."
      ]
    },
    {
      "period": "2025-12-01",
      "period_label": "December 2025",
      "notes": [
        "Registered or notice-filed in AL."
      ]
    }
  ],
  "fees_from_brochure": {
    "source": "Form ADV Part 2A brochure dated March 27, 2026",
    "provided_by_the_firm": false,
    "tiers": [],
    "flat_rate": null,
    "stated_range": "0.25% to 1.5% a year",
    "stated_maximum": null,
    "account_minimum": null,
    "account_minimum_may_be_waived": false,
    "minimum_annual_fee": null,
    "planning_fees": [
      "Hourly rate: $250 an hour (financial planning services)"
    ],
    "figures": [
      {
        "label": "Asset-based fee",
        "statements": [
          "Asset-based fee: 0.25% to 1.5% a year (a range, as the brochure states it)"
        ],
        "quotes": [
          "Our annual fee for portfolio management services varies between .25 % to 1.50% depending upon the market value of your assets under our management, the type and complexity of the asset management services provided, as well as the level of administration requested either directly or assumed by the client."
        ]
      },
      {
        "label": "Planning fee",
        "statements": [
          "Hourly rate: $250 an hour (financial planning services)"
        ],
        "quotes": [
          "We charge an hourly fee of $250 for financial planning services, which is negotiable depending on the scope and complexity of your situation and your financial objectives."
        ]
      }
    ],
    "values": {
      "tiers": [],
      "range_pct": [
        0.25,
        1.5
      ],
      "max_pct": null,
      "account_minimum": null,
      "minimum_annual_fee": null,
      "planning": [
        {
          "kind": "hourly",
          "amount": 250.0,
          "min": null,
          "max": null,
          "period": "hour",
          "service": "financial planning services"
        }
      ]
    },
    "quotes": [
      "Our annual fee for portfolio management services varies between .25 % to 1.50% depending upon the market value of your assets under our management, the type and complexity of the asset management services provided, as well as the level of administration requested either directly or assumed by the client.",
      "We charge an hourly fee of $250 for financial planning services, which is negotiable depending on the scope and complexity of your situation and your financial objectives."
    ],
    "note": "As stated in the firm's brochure; fees can differ by service and may be negotiable."
  },
  "custodians": [
    {
      "name": "Broadridge Business Process Outsourcing, LLC",
      "name_as_filed": "BROADRIDGE BUSINESS PROCESS OUTSOURCING, LLC",
      "affiliated": false
    },
    {
      "name": "LPL Financial LLC",
      "name_as_filed": "LPL FINANCIAL LLC",
      "affiliated": false
    }
  ],
  "custodians_note": "Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.",
  "markdown_url": "https://advisorcensus.com/firm/diversified-financial-advisors-llc-town-and-country-mo-118261.md",
  "clients": [
    {
      "type": "individuals",
      "label": "Individuals (other than high net worth individuals)",
      "count": 475,
      "fewer_than_5": false,
      "raum": 124543474.0
    },
    {
      "type": "high_net_worth_individuals",
      "label": "High net worth individuals",
      "count": 35,
      "fewer_than_5": false,
      "raum": 74946330.0
    },
    {
      "type": "pension_profit_sharing",
      "label": "Pension and profit sharing plans (but not the plan participants or government pension plans)",
      "count": 131,
      "fewer_than_5": false,
      "raum": 386400052.0
    }
  ],
  "disclosure_line": "Reports no disclosure items on Form ADV Item 11.",
  "disclosure_items": [],
  "indexable": true,
  "suppressed": false,
  "claimed": false,
  "enhanced": false,
  "provided_by_the_firm": null,
  "source": {
    "name": "Form ADV",
    "as_of": "2026-10-01",
    "iapd_url": "https://adviserinfo.sec.gov/firm/summary/118261",
    "operator": "BH Monitor Services, LLC",
    "license": "https://creativecommons.org/licenses/by/4.0/",
    "credit": "AdvisorCensus (advisorcensus.com), from SEC Form ADV data"
  }
}