# Diversifi Capital Inc

> Diversifi Capital Inc is an SEC-registered investment advisory firm in Los Altos, CA, registered since 2021, reporting $500 million to $1 billion in regulatory assets under management in its Form ADV filing dated September 17, 2026.

- CRD: 242788
- Filed as: DIVERSIFI CAPITAL INC
- Registration: SEC-registered investment adviser (status as filed: Approved)
- Location: Los Altos, CA
- Filing period: October 2026
- Form ADV filing dated: September 17, 2026
- SEC record (IAPD): https://adviserinfo.sec.gov/firm/summary/242788
- AdvisorCensus page: https://advisorcensus.com/firm/diversifi-capital-inc-los-altos-ca-242788

## Quick answers

**How is Diversifi Capital Inc compensated?**
On its Form ADV (Item 5.E, October 2026), Diversifi Capital Inc reports these compensation arrangements: a percentage of assets under its management; hourly charges; fixed fees (other than subscription fees); performance-based fees.

**Where is Diversifi Capital Inc located?**
Diversifi Capital Inc's principal office is in Los Altos, CA, according to its Form ADV.

**Is Diversifi Capital Inc registered with the SEC or a state?**
Diversifi Capital Inc is an SEC-registered investment advisory firm, registered since 2021. Status as filed: Approved. CRD 242788.

**How much does Diversifi Capital Inc manage?**
Diversifi Capital Inc reports $671,426,250 in regulatory assets under management in its Form ADV filing dated September 17, 2026 (100% discretionary).

**How have Diversifi Capital Inc's assets and staff changed since 2021?**
In the Form ADV data for Diversifi Capital Inc: Regulatory assets under management: $141,578,000 in the October 2021 data and $671,426,250 in the October 2026 data, up 374%. Total employees: 8 in October 2021 and 13 in October 2026. Assets under management move with markets as well as with clients coming and going.

**What types of clients does Diversifi Capital Inc serve?**
By number of clients on Form ADV Item 5.D: high net worth individuals (223); individuals (other than high net worth individuals) (41); pooled investment vehicles (other than investment companies and business development companies) (12).

**Which custodians does Diversifi Capital Inc use?**
Diversifi Capital Inc's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Charles Schwab & Co., Inc. as a custodian holding 10% or more of its separately managed account assets.

**Does Diversifi Capital Inc report any disciplinary disclosures?**
Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/242788

**Does Diversifi Capital Inc state an account minimum?**
Its Form ADV Part 2A brochure dated July 22, 2026 says: "There is an account minimum of $50,000, which may be waived by DiversiFi in its discretion."

**What changed in Diversifi Capital Inc's recent Form ADV filings?**
In the May 2026 filing data: Changed its legal name from Diversifi Capital LLC to Diversifi Capital Inc.

## From the Form ADV filing

### Compensation (Item 5.E)
- A percentage of assets under your management
- Hourly charges
- Fixed fees (other than subscription fees)
- Performance-based fees

### Fees and minimums (Form ADV Part 2A brochure dated July 22, 2026)

- Account minimum: $50,000 (the brochure says it may be waived or negotiated)

> There is an account minimum of $50,000, which may be waived by DiversiFi in its discretion.

As stated in the firm's brochure. Fees can differ by service and may be negotiable.

### Custodians (Schedule D, Section 5.K(3))
- Charles Schwab & Co., Inc.

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

### Regulatory assets under management (Item 5.F)
- Total: $671,426,250
- Discretionary: $671,404,935
- Non-discretionary: $21,315

### Clients (Item 5.D)

| Client type | Clients | Assets |
| --- | --- | --- |
| Individuals (other than high net worth individuals) | 41 | $18,453,680 |
| High net worth individuals | 223 | $624,744,510 |
| Banking or thrift institutions | 0 | $0 |
| Investment companies | 0 | $0 |
| Business development companies | 0 | $0 |
| Pooled investment vehicles (other than investment companies and business development companies) | 12 | $25,753,630 |
| Pension and profit sharing plans (but not the plan participants or government pension plans) | 0 | $0 |
| Charitable organizations | 1 | $2,474,430 |
| State or municipal government entities (including government pension plans) | 0 | $0 |
| Other investment advisers | 0 | $0 |
| Insurance companies | 0 | $0 |
| Sovereign wealth funds and foreign official institutions | 0 | $0 |
| Corporations or other businesses not listed above | 0 | $0 |
| Other | 0 | $0 |

### Advisory services (Item 5.G)
- Financial planning services
- Portfolio management for individuals and/or small businesses
- Portfolio management for pooled investment vehicles (other than investment companies)
- Selection of other advisers (including private fund managers)
- Educational seminars/workshops

### Firm details
- Registered since: 2021 (5 years)
- Employees: 13 total, 9 performing advisory functions
- Wrap fee program participation: No
- States registered or notice-filed: CA, CO, DC, NH, NY, OR, TX, VA, WA
- Disclosures (Item 11): Reports no disclosure items on Form ADV Item 11.

### Websites listed on Form ADV (Item 1.I)
- [diversificapital.com](https://diversificapital.com)
- Facebook @DiversiFiCapital
- Instagram @diversificapital
- LinkedIn @diversificapital
- YouTube @UCDZUjuX_LFQ9jFLjeYhn1iQ

## Assets and staff over time

| Data period | Regulatory assets under management | Employees | Filing dated |
| --- | --- | --- | --- |
| October 2021 | $141,578,000 | 8 | August 4, 2021 |
| October 2022 | $262,676,900 | 9 | May 19, 2022 |
| October 2023 | $226,525,600 | 9 | March 20, 2023 |
| October 2024 | $287,608,800 | 12 | April 16, 2024 |
| October 2025 | $456,940,000 | 13 | July 25, 2025 |
| October 2026 | $671,426,250 | 13 | September 17, 2026 |

Regulatory assets under management: $141,578,000 in the October 2021 data and $671,426,250 in the October 2026 data, up 374%.
Total employees: 8 in October 2021 and 13 in October 2026.

## Changes in the filing (last 12 months)

### May 2026
- Changed its legal name from Diversifi Capital LLC to Diversifi Capital Inc.

### April 2026
- Regulatory assets under management went from $456,940,000 to $671,426,250 (+47%).

## Source

Form ADV as filed, October 2026. Values appear as filed. Cite as: AdvisorCensus. Diversifi Capital Inc (CRD 242788): Form ADV filing data as of October 2026.