# Disciplined Equity Management, Inc.

> Disciplined Equity Management, Inc. is an SEC-registered investment advisory firm in Neptune Beach, FL, registered since 2004, reporting $500 million to $1 billion in regulatory assets under management in its Form ADV filing dated February 11, 2026.

- CRD: 129436
- Filed as: DISCIPLINED EQUITY MANAGEMENT, INC.
- Registration: SEC-registered investment adviser (status as filed: Approved)
- Location: Neptune Beach, FL
- Filing period: October 2026
- Form ADV filing dated: February 11, 2026
- SEC record (IAPD): https://adviserinfo.sec.gov/firm/summary/129436
- AdvisorCensus page: https://advisorcensus.com/firm/disciplined-equity-management-inc-neptune-beach-fl-129436

## Quick answers

**How is Disciplined Equity Management, Inc. compensated?**
On its Form ADV (Item 5.E, October 2026), Disciplined Equity Management, Inc. reports these compensation arrangements: a percentage of assets under its management.

**How much does Disciplined Equity Management, Inc. charge?**
Its Form ADV Part 2A brochure dated February 11, 2026 states: Up to $3,000,000: 0.375% a year; $3,000,000 to $5,000,000: 0.25% a year; Above $5,000,000: 0.1875% a year. Fees can differ by service and may be negotiable; the brochure is the complete statement.

**Where is Disciplined Equity Management, Inc. located?**
Disciplined Equity Management, Inc.'s principal office is in Neptune Beach, FL, according to its Form ADV; the March 2026 filing also lists 2 other offices (Schedule D, Section 1.F).

**Is Disciplined Equity Management, Inc. registered with the SEC or a state?**
Disciplined Equity Management, Inc. is an SEC-registered investment advisory firm, registered since 2004. Status as filed: Approved. CRD 129436.

**How much does Disciplined Equity Management, Inc. manage?**
Disciplined Equity Management, Inc. reports $520,953,831 in regulatory assets under management in its Form ADV filing dated February 11, 2026 (100% discretionary).

**How have Disciplined Equity Management, Inc.'s assets and staff changed since 2021?**
In the Form ADV data for Disciplined Equity Management, Inc.: Regulatory assets under management: $273,363,489 in the October 2021 data and $520,953,831 in the October 2026 data, up 91%. Total employees: 7 in October 2021 and 4 in October 2026. Assets under management move with markets as well as with clients coming and going.

**What types of clients does Disciplined Equity Management, Inc. serve?**
By number of clients on Form ADV Item 5.D: high net worth individuals (110); individuals (other than high net worth individuals) (91); charitable organizations (25).

**Which custodians does Disciplined Equity Management, Inc. use?**
Disciplined Equity Management, Inc.'s most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Charles Schwab & Co., Inc. as a custodian holding 10% or more of its separately managed account assets.

**Does Disciplined Equity Management, Inc. report any disciplinary disclosures?**
Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/129436

**Does Disciplined Equity Management, Inc. state an account minimum?**
Its Form ADV Part 2A brochure dated February 11, 2026 says: "The minimum account size for new clients is $1 million. DEM reserves the right to waive this minimum."

**What changed in Disciplined Equity Management, Inc.'s recent Form ADV filings?**
In the March 2026 filing data: Regulatory assets under management went from $389,678,684 to $520,953,831 (+34%). Registered or notice-filed in TN.

## From the Form ADV filing

### Compensation (Item 5.E)
- A percentage of assets under your management

### Fees and minimums (Form ADV Part 2A brochure dated February 11, 2026)

- Up to $3,000,000: 0.375% a year
- $3,000,000 to $5,000,000: 0.25% a year
- Above $5,000,000: 0.1875% a year

> The standard advisory fee charged by DEM for portfolio management is as follows: Asset Value of the Account: Quarterly Fee Up to $3 million 0.375% $3million to $5 million 0.250% Above $5 million 0.1875%

- Account minimum: $1,000,000 (the brochure says it may be waived or negotiated)

> The minimum account size for new clients is $1 million. DEM reserves the right to waive this minimum.

As stated in the firm's brochure. Fees can differ by service and may be negotiable.

### Custodians (Schedule D, Section 5.K(3))
- Charles Schwab & Co., Inc.

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

### Regulatory assets under management (Item 5.F)
- Total: $520,953,831
- Discretionary: $520,953,831
- Non-discretionary: $0

### Clients (Item 5.D)

| Client type | Clients | Assets |
| --- | --- | --- |
| Individuals (other than high net worth individuals) | 91 | $40,977,709 |
| High net worth individuals | 110 | $453,007,500 |
| Pension and profit sharing plans (but not the plan participants or government pension plans) | Fewer than 5 | $7,981,996 |
| Charitable organizations | 25 | $13,979,821 |
| Corporations or other businesses not listed above | 5 | $5,006,805 |

### Advisory services (Item 5.G)
- Financial planning services
- Portfolio management for individuals and/or small businesses

### Firm details
- Registered since: 2004 (22 years)
- Employees: 4 total, 2 performing advisory functions
- Wrap fee program participation: No
- States registered or notice-filed: FL, GA, LA, NC, TN, TX, WI
- Disclosures (Item 11): Reports no disclosure items on Form ADV Item 11.

### Other offices (Schedule D, Section 1.F), as of the March 2026 filing
- Atlanta, GA
- Roswell, GA

### Websites listed on Form ADV (Item 1.I)
- demgt.com
- Facebook @DISCIPLINEDEQUITYMANAGEMENT

## Assets and staff over time

| Data period | Regulatory assets under management | Employees | Filing dated |
| --- | --- | --- | --- |
| October 2021 | $273,363,489 | 7 | June 9, 2021 |
| October 2022 | $339,848,079 | 7 | February 18, 2022 |
| October 2023 | $318,360,528 | 6 | March 3, 2023 |
| October 2024 | $371,551,837 | 8 | March 13, 2024 |
| October 2025 | $389,678,684 | 6 | March 13, 2025 |
| October 2026 | $520,953,831 | 4 | February 11, 2026 |

Regulatory assets under management: $273,363,489 in the October 2021 data and $520,953,831 in the October 2026 data, up 91%.
Total employees: 7 in October 2021 and 4 in October 2026.

## Changes in the filing (last 12 months)

### March 2026
- Regulatory assets under management went from $389,678,684 to $520,953,831 (+34%).
- Registered or notice-filed in TN.

## Source

Form ADV as filed, October 2026. Values appear as filed. Cite as: AdvisorCensus. Disciplined Equity Management, Inc. (CRD 129436): Form ADV filing data as of October 2026.