{
  "crd_number": 129436,
  "slug": "disciplined-equity-management-inc-neptune-beach-fl-129436",
  "primary_business_name": "DISCIPLINED EQUITY MANAGEMENT, INC.",
  "legal_name": "DISCIPLINED EQUITY MANAGEMENT, INC.",
  "dbas": [],
  "city": "Neptune Beach",
  "state": "FL",
  "country": "United States",
  "cbsa_code": "27260",
  "metro": {
    "cbsa_code": "27260",
    "common_name": "Jacksonville",
    "msa_name": "Jacksonville, FL",
    "path": "/advisors/fl/jacksonville"
  },
  "registration_type": "sec",
  "registration_status": "Approved",
  "registration_date": "2004-01-02",
  "years_registered": 22,
  "period": "2026-10-01",
  "filing_date": "2026-02-11",
  "carried_forward": false,
  "raum_total": 520953831.0,
  "raum_discretionary": 520953831.0,
  "raum_non_discretionary": 0.0,
  "raum_band": "500m_1b",
  "raum_band_label": "$500 million to $1 billion",
  "total_employees": 4,
  "advisory_employees": 2,
  "client_count_bucket": "fewer_than_5_in_some_types",
  "clients_by_type": {
    "charitable": {
      "raum": 13979821.0,
      "count": 25
    },
    "individuals": {
      "raum": 40977709.0,
      "count": 91
    },
    "pension_profit_sharing": {
      "raum": 7981996.0,
      "count": null,
      "fewer_than_5": true
    },
    "high_net_worth_individuals": {
      "raum": 453007500.0,
      "count": 110
    },
    "corporations_other_businesses": {
      "raum": 5006805.0,
      "count": 5
    }
  },
  "compensation_types": [
    "percentage_of_aum"
  ],
  "advisory_activities": [
    "financial_planning",
    "portfolio_management_individuals"
  ],
  "wrap_fee_participant": false,
  "disclosure_yes_count": 0,
  "states_registered": [
    "FL",
    "GA",
    "LA",
    "NC",
    "TN",
    "TX",
    "WI"
  ],
  "websites": [
    "https://demgt.com",
    "https://facebook.com/DISCIPLINEDEQUITYMANAGEMENT"
  ],
  "iapd_url": "https://adviserinfo.sec.gov/firm/summary/129436",
  "city_as_filed": "NEPTUNE BEACH",
  "url": "https://advisorcensus.com/firm/disciplined-equity-management-inc-neptune-beach-fl-129436",
  "display_name": "Disciplined Equity Management, Inc.",
  "summary": "Disciplined Equity Management, Inc. is an SEC-registered investment advisory firm in Neptune Beach, FL, registered since 2004, reporting $500 million to $1 billion in regulatory assets under management in its Form ADV filing dated February 11, 2026.",
  "citation": "AdvisorCensus. Disciplined Equity Management, Inc. (CRD 129436): Form ADV filing data as of October 2026.",
  "registration_type_label": "SEC-registered investment adviser",
  "compensation_labels": [
    "A percentage of assets under your management"
  ],
  "advisory_activity_labels": [
    "Financial planning services",
    "Portfolio management for individuals and/or small businesses"
  ],
  "quick_answers": [
    {
      "q": "How is Disciplined Equity Management, Inc. compensated?",
      "a": "On its Form ADV (Item 5.E, October 2026), Disciplined Equity Management, Inc. reports these compensation arrangements: a percentage of assets under its management."
    },
    {
      "q": "How much does Disciplined Equity Management, Inc. charge?",
      "a": "Its Form ADV Part 2A brochure dated February 11, 2026 states: Up to $3,000,000: 0.375% a year; $3,000,000 to $5,000,000: 0.25% a year; Above $5,000,000: 0.1875% a year. Fees can differ by service and may be negotiable; the brochure is the complete statement."
    },
    {
      "q": "Where is Disciplined Equity Management, Inc. located?",
      "a": "Disciplined Equity Management, Inc.'s principal office is in Neptune Beach, FL, according to its Form ADV; the March 2026 filing also lists 2 other offices (Schedule D, Section 1.F)."
    },
    {
      "q": "Is Disciplined Equity Management, Inc. registered with the SEC or a state?",
      "a": "Disciplined Equity Management, Inc. is an SEC-registered investment advisory firm, registered since 2004. Status as filed: Approved. CRD 129436."
    },
    {
      "q": "How much does Disciplined Equity Management, Inc. manage?",
      "a": "Disciplined Equity Management, Inc. reports $520,953,831 in regulatory assets under management in its Form ADV filing dated February 11, 2026 (100% discretionary)."
    },
    {
      "q": "How have Disciplined Equity Management, Inc.'s assets and staff changed since 2021?",
      "a": "In the Form ADV data for Disciplined Equity Management, Inc.: Regulatory assets under management: $273,363,489 in the October 2021 data and $520,953,831 in the October 2026 data, up 91%. Total employees: 7 in October 2021 and 4 in October 2026. Assets under management move with markets as well as with clients coming and going."
    },
    {
      "q": "What types of clients does Disciplined Equity Management, Inc. serve?",
      "a": "By number of clients on Form ADV Item 5.D: high net worth individuals (110); individuals (other than high net worth individuals) (91); charitable organizations (25)."
    },
    {
      "q": "Which custodians does Disciplined Equity Management, Inc. use?",
      "a": "Disciplined Equity Management, Inc.'s most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Charles Schwab & Co., Inc. as a custodian holding 10% or more of its separately managed account assets."
    },
    {
      "q": "Does Disciplined Equity Management, Inc. report any disciplinary disclosures?",
      "a": "Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/129436"
    },
    {
      "q": "Does Disciplined Equity Management, Inc. state an account minimum?",
      "a": "Its Form ADV Part 2A brochure dated February 11, 2026 says: \"The minimum account size for new clients is $1 million. DEM reserves the right to waive this minimum.\""
    },
    {
      "q": "What changed in Disciplined Equity Management, Inc.'s recent Form ADV filings?",
      "a": "In the March 2026 filing data: Regulatory assets under management went from $389,678,684 to $520,953,831 (+34%). Registered or notice-filed in TN."
    }
  ],
  "filing_history": [
    {
      "period": "2021-10-01",
      "regulatory_assets_under_management": 273363489.0,
      "total_employees": 7,
      "filing_date": "2021-06-09"
    },
    {
      "period": "2022-10-01",
      "regulatory_assets_under_management": 339848079.0,
      "total_employees": 7,
      "filing_date": "2022-02-18"
    },
    {
      "period": "2023-10-01",
      "regulatory_assets_under_management": 318360528.0,
      "total_employees": 6,
      "filing_date": "2023-03-03"
    },
    {
      "period": "2024-10-01",
      "regulatory_assets_under_management": 371551837.0,
      "total_employees": 8,
      "filing_date": "2024-03-13"
    },
    {
      "period": "2025-10-01",
      "regulatory_assets_under_management": 389678684.0,
      "total_employees": 6,
      "filing_date": "2025-03-13"
    },
    {
      "period": "2026-10-01",
      "regulatory_assets_under_management": 520953831.0,
      "total_employees": 4,
      "filing_date": "2026-02-11"
    }
  ],
  "recent_changes": [
    {
      "period": "2026-03-01",
      "period_label": "March 2026",
      "notes": [
        "Regulatory assets under management went from $389,678,684 to $520,953,831 (+34%).",
        "Registered or notice-filed in TN."
      ]
    }
  ],
  "fees_from_brochure": {
    "source": "Form ADV Part 2A brochure dated February 11, 2026",
    "provided_by_the_firm": false,
    "tiers": [
      {
        "band": "Up to $3,000,000",
        "rate": "0.375%"
      },
      {
        "band": "$3,000,000 to $5,000,000",
        "rate": "0.25%"
      },
      {
        "band": "Above $5,000,000",
        "rate": "0.1875%"
      }
    ],
    "flat_rate": null,
    "stated_range": null,
    "stated_maximum": null,
    "account_minimum": "$1,000,000",
    "account_minimum_may_be_waived": true,
    "minimum_annual_fee": null,
    "planning_fees": [],
    "figures": [
      {
        "label": "Fee schedule",
        "statements": [
          "Up to $3,000,000: 0.375% a year",
          "$3,000,000 to $5,000,000: 0.25% a year",
          "Above $5,000,000: 0.1875% a year"
        ],
        "quotes": [
          "The standard advisory fee charged by DEM for portfolio management is as follows: Asset Value of the Account: Quarterly Fee Up to $3 million 0.375% $3million to $5 million 0.250% Above $5 million 0.1875%"
        ]
      },
      {
        "label": "Account minimum",
        "statements": [
          "Account minimum: $1,000,000 (the brochure says it may be waived or negotiated)"
        ],
        "quotes": [
          "The minimum account size for new clients is $1 million. DEM reserves the right to waive this minimum."
        ]
      }
    ],
    "values": {
      "tiers": [
        {
          "min": 0.0,
          "max": 3000000.0,
          "rate_pct": 0.375
        },
        {
          "min": 3000000.0,
          "max": 5000000.0,
          "rate_pct": 0.25
        },
        {
          "min": 5000000.0,
          "max": null,
          "rate_pct": 0.1875
        }
      ],
      "range_pct": null,
      "max_pct": null,
      "account_minimum": 1000000.0,
      "minimum_annual_fee": null,
      "planning": []
    },
    "quotes": [
      "The standard advisory fee charged by DEM for portfolio management is as follows: Asset Value of the Account: Quarterly Fee Up to $3 million 0.375% $3million to $5 million 0.250% Above $5 million 0.1875%",
      "The minimum account size for new clients is $1 million. DEM reserves the right to waive this minimum."
    ],
    "note": "As stated in the firm's brochure; fees can differ by service and may be negotiable."
  },
  "custodians": [
    {
      "name": "Charles Schwab & Co., Inc.",
      "name_as_filed": "CHARLES SCHWAB & CO., INC.",
      "affiliated": false
    }
  ],
  "custodians_note": "Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.",
  "markdown_url": "https://advisorcensus.com/firm/disciplined-equity-management-inc-neptune-beach-fl-129436.md",
  "clients": [
    {
      "type": "individuals",
      "label": "Individuals (other than high net worth individuals)",
      "count": 91,
      "fewer_than_5": false,
      "raum": 40977709.0
    },
    {
      "type": "high_net_worth_individuals",
      "label": "High net worth individuals",
      "count": 110,
      "fewer_than_5": false,
      "raum": 453007500.0
    },
    {
      "type": "pension_profit_sharing",
      "label": "Pension and profit sharing plans (but not the plan participants or government pension plans)",
      "count": null,
      "fewer_than_5": true,
      "raum": 7981996.0
    },
    {
      "type": "charitable",
      "label": "Charitable organizations",
      "count": 25,
      "fewer_than_5": false,
      "raum": 13979821.0
    },
    {
      "type": "corporations_other_businesses",
      "label": "Corporations or other businesses not listed above",
      "count": 5,
      "fewer_than_5": false,
      "raum": 5006805.0
    }
  ],
  "disclosure_line": "Reports no disclosure items on Form ADV Item 11.",
  "disclosure_items": [],
  "indexable": true,
  "suppressed": false,
  "claimed": false,
  "enhanced": false,
  "provided_by_the_firm": null,
  "source": {
    "name": "Form ADV",
    "as_of": "2026-10-01",
    "iapd_url": "https://adviserinfo.sec.gov/firm/summary/129436",
    "operator": "BH Monitor Services, LLC",
    "license": "https://creativecommons.org/licenses/by/4.0/",
    "credit": "AdvisorCensus (advisorcensus.com), from SEC Form ADV data"
  }
}