# Directional Asset Management, LLC

> Directional Asset Management, LLC is an SEC-registered investment advisory firm in Arlington Heights, IL, registered since 2024, reporting $100 million to $500 million in regulatory assets under management in its Form ADV filing dated March 25, 2026.

- CRD: 152859
- Filed as: DIRECTIONAL ASSET MANAGEMENT, LLC
- Registration: SEC-registered investment adviser (status as filed: Approved)
- Location: Arlington Heights, IL
- Filing period: October 2026
- Form ADV filing dated: March 25, 2026
- SEC record (IAPD): https://adviserinfo.sec.gov/firm/summary/152859
- AdvisorCensus page: https://advisorcensus.com/firm/directional-asset-management-llc-arlington-heights-il-152859

## Quick answers

**How is Directional Asset Management, LLC compensated?**
On its Form ADV (Item 5.E, October 2026), Directional Asset Management, LLC reports these compensation arrangements: a percentage of assets under its management; hourly charges; other.

**How much does Directional Asset Management, LLC charge?**
Its Form ADV Part 2A brochure dated March 25, 2026 states: Hourly rate: $175 an hour. Fees can differ by service and may be negotiable; the brochure is the complete statement.

**Where is Directional Asset Management, LLC located?**
Directional Asset Management, LLC's principal office is in Arlington Heights, IL, according to its Form ADV.

**Is Directional Asset Management, LLC registered with the SEC or a state?**
Directional Asset Management, LLC is an SEC-registered investment advisory firm, registered since 2024. Status as filed: Approved. CRD 152859.

**How much does Directional Asset Management, LLC manage?**
Directional Asset Management, LLC reports $136,932,000 in regulatory assets under management in its Form ADV filing dated March 25, 2026 (91% discretionary).

**How have Directional Asset Management, LLC's assets and staff changed since 2025?**
In the Form ADV data for Directional Asset Management, LLC: Regulatory assets under management: $117,900,000 in the October 2025 data and $136,932,000 in the October 2026 data, up 16%. Total employees: 1 in October 2025 and 1 in October 2026. Assets under management move with markets as well as with clients coming and going.

**What types of clients does Directional Asset Management, LLC serve?**
By number of clients on Form ADV Item 5.D: high net worth individuals (36); individuals (other than high net worth individuals) (8); corporations or other businesses not listed above (3).

**Which custodians does Directional Asset Management, LLC use?**
Directional Asset Management, LLC's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Charles Schwab & Co., Inc. as a custodian holding 10% or more of its separately managed account assets.

**Does Directional Asset Management, LLC report any disciplinary disclosures?**
Reports 2 disclosure items on Form ADV Item 11: yes answers to 11.D(2) (another regulator's finding of a violation) and 11.D(4) (another regulator's order in the past ten years). Each question covers the firm and its advisory affiliates, and one event can produce several yes answers. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/152859

**What changed in Directional Asset Management, LLC's recent Form ADV filings?**
In the April 2026 filing data: Regulatory assets under management went from $117,900,000 to $136,932,000 (+16%).

## From the Form ADV filing

### Compensation (Item 5.E)
- A percentage of assets under your management
- Hourly charges
- Other

### Fees and minimums (Form ADV Part 2A brochure dated March 25, 2026)

- Hourly rate: $175 an hour

> The hourly fee for these services is $175. The fees are negotiable and the final fee schedule will be attached as Exhibit II of the Financial Planning Agreement.

As stated in the firm's brochure. Fees can differ by service and may be negotiable.

### Custodians (Schedule D, Section 5.K(3))
- Charles Schwab & Co., Inc.

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

### Regulatory assets under management (Item 5.F)
- Total: $136,932,000
- Discretionary: $124,943,000
- Non-discretionary: $11,989,000

### Clients (Item 5.D)

| Client type | Clients | Assets |
| --- | --- | --- |
| Individuals (other than high net worth individuals) | 8 | $1,714,000 |
| High net worth individuals | 36 | $135,168,000 |
| Banking or thrift institutions | 0 | $0 |
| Investment companies | 0 | $0 |
| Business development companies | 0 | $0 |
| Pooled investment vehicles (other than investment companies and business development companies) | 0 | $0 |
| Pension and profit sharing plans (but not the plan participants or government pension plans) | 0 | $0 |
| Charitable organizations | 1 | $0 |
| State or municipal government entities (including government pension plans) | 0 | $0 |
| Other investment advisers | 0 | $0 |
| Insurance companies | 0 | $0 |
| Sovereign wealth funds and foreign official institutions | 0 | $0 |
| Corporations or other businesses not listed above | 3 | $50,000 |
| Other | 0 | $0 |

### Advisory services (Item 5.G)
- Financial planning services
- Portfolio management for individuals and/or small businesses
- Selection of other advisers (including private fund managers)

### Firm details
- Registered since: 2024 (1 year)
- Employees: 1 total, 1 performing advisory functions
- Wrap fee program participation: No
- States registered or notice-filed: FL, IL, TX
- Disclosures (Item 11): Reports 2 disclosure items on Form ADV Item 11.

### Item 11 questions answered yes
- 11.D(2): Has another federal regulator, a state regulator, or a foreign financial regulator ever found that the firm or an advisory affiliate was involved in a violation of investment-related regulations or statutes?
- 11.D(4): In the past ten years, has another federal regulator, a state regulator, or a foreign financial regulator entered an order against the firm or an advisory affiliate in connection with investment-related activity?

Each question covers the firm and its advisory affiliates: its current employees other than clerical staff, its officers, partners, and directors, and anyone who controls the firm or is controlled by it. One event can produce yes answers to several questions. SEC-registered advisers and exempt reporting advisers may leave out events more than ten years old, and may answer 11.A(2) and 11.B(2) for pending charges only. The detail of each yes answer is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/152859

### Websites listed on Form ADV (Item 1.I)
- seekingalpha.com/USER/571743/COMMENTS
- LinkedIn @SCOTT-SHORT-A85A5617

## Assets and staff over time

| Data period | Regulatory assets under management | Employees | Filing dated |
| --- | --- | --- | --- |
| October 2025 | $117,900,000 | 1 | July 31, 2025 |
| October 2026 | $136,932,000 | 1 | March 25, 2026 |

Regulatory assets under management: $117,900,000 in the October 2025 data and $136,932,000 in the October 2026 data, up 16%.
Total employees: 1 in October 2025 and 1 in October 2026.

## Changes in the filing (last 12 months)

### April 2026
- Regulatory assets under management went from $117,900,000 to $136,932,000 (+16%).

### December 2025
- Item 11 disclosure answers changed: 2 yes answers, previously 1 (now yes: 11.D(2), 11.D(4); now no: 11.G).

## Source

Form ADV as filed, October 2026. Values appear as filed. Cite as: AdvisorCensus. Directional Asset Management, LLC (CRD 152859): Form ADV filing data as of October 2026.