# DFS Advisory

> DFS Advisory is an SEC-registered investment advisory firm in Denton, TX, registered since 2023, reporting $100 million to $500 million in regulatory assets under management in its Form ADV filing dated April 6, 2026.

- CRD: 324992
- Filed as: DFS ADVISORY
- Legal name: Team Hays Inc.
- Also doing business as: DFS ADVISORY
- Registration: SEC-registered investment adviser (status as filed: Approved)
- Location: Denton, TX
- Filing period: October 2026
- Form ADV filing dated: April 6, 2026
- SEC record (IAPD): https://adviserinfo.sec.gov/firm/summary/324992
- AdvisorCensus page: https://advisorcensus.com/firm/dfs-advisory-denton-tx-324992

## Quick answers

**How is DFS Advisory compensated?**
On its Form ADV (Item 5.E, October 2026), DFS Advisory reports these compensation arrangements: a percentage of assets under its management; hourly charges; fixed fees (other than subscription fees).

**How much does DFS Advisory charge?**
Its Form ADV Part 2A brochure dated April 6, 2026 states: Hourly rate: $300 an hour (project-based financial planning services). Fees can differ by service and may be negotiable; the brochure is the complete statement.

**Where is DFS Advisory located?**
DFS Advisory's principal office is in Denton, TX, according to its Form ADV.

**Is DFS Advisory registered with the SEC or a state?**
DFS Advisory is an SEC-registered investment advisory firm, registered since 2023. Status as filed: Approved. CRD 324992.

**How much does DFS Advisory manage?**
DFS Advisory reports $156,000,000 in regulatory assets under management in its Form ADV filing dated April 6, 2026 (79% discretionary).

**How have DFS Advisory's assets and staff changed since 2023?**
In the Form ADV data for DFS Advisory: Regulatory assets under management: $105,201,088 in the October 2023 data and $156,000,000 in the October 2026 data, up 48%. Total employees: 4 in October 2023 and 6 in October 2026. Assets under management move with markets as well as with clients coming and going.

**What types of clients does DFS Advisory serve?**
By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (81); high net worth individuals (31); pension and profit sharing plans (but not the plan participants or government pension plans) (25).

**Which custodians does DFS Advisory use?**
DFS Advisory's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Assetmark Brokerage, LLC, Betterment Securities and Charles Schwab & Co., Inc. as custodians holding 10% or more of its separately managed account assets.

**Does DFS Advisory report any disciplinary disclosures?**
Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/324992

**Does DFS Advisory state an account minimum?**
Its Form ADV Part 2A brochure dated April 6, 2026 says: "DFS Advisory generally does not impose a minimum relationship size."

**What changed in DFS Advisory's recent Form ADV filings?**
In the May 2026 filing data: Employees performing advisory functions went from 2 to 3.

## From the Form ADV filing

### Compensation (Item 5.E)
- A percentage of assets under your management
- Hourly charges
- Fixed fees (other than subscription fees)

### Fees and minimums (Form ADV Part 2A brochure dated April 6, 2026)

- Account minimum: None

> DFS Advisory generally does not impose a minimum relationship size.

- Hourly rate: $300 an hour (project-based financial planning services)

> Hourly fees range up to $300 per hour. Fixed project fees are based on the expected number of hours to complete the engagement at the Advisor’s hourly rate.

As stated in the firm's brochure. Fees can differ by service and may be negotiable.

### Custodians (Schedule D, Section 5.K(3))
- Assetmark Brokerage, LLC
- Betterment Securities
- Charles Schwab & Co., Inc.

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

### Regulatory assets under management (Item 5.F)
- Total: $156,000,000
- Discretionary: $124,000,000
- Non-discretionary: $32,000,000

### Clients (Item 5.D)

| Client type | Clients | Assets |
| --- | --- | --- |
| Individuals (other than high net worth individuals) | 81 | $12,000,000 |
| High net worth individuals | 31 | $112,000,000 |
| Pension and profit sharing plans (but not the plan participants or government pension plans) | 25 | $32,000,000 |

### Advisory services (Item 5.G)
- Financial planning services
- Portfolio management for individuals and/or small businesses
- Pension consulting services
- Selection of other advisers (including private fund managers)

### Firm details
- Registered since: 2023 (3 years)
- Employees: 6 total, 3 performing advisory functions
- Wrap fee program participation: No
- States registered or notice-filed: LA, TX
- Disclosures (Item 11): Reports no disclosure items on Form ADV Item 11.

### Websites listed on Form ADV (Item 1.I)
- distinctfinancialsolutions.com
- Facebook @DistinctFinancialSolutions
- X @DFSDenton

## Assets and staff over time

| Data period | Regulatory assets under management | Employees | Filing dated |
| --- | --- | --- | --- |
| October 2023 | $105,201,088 | 4 | July 24, 2023 |
| October 2024 | $102,789,950 | 5 | September 9, 2024 |
| October 2025 | $144,000,000 | 5 | March 31, 2025 |
| October 2026 | $156,000,000 | 6 | April 6, 2026 |

Regulatory assets under management: $105,201,088 in the October 2023 data and $156,000,000 in the October 2026 data, up 48%.
Total employees: 4 in October 2023 and 6 in October 2026.

## Changes in the filing (last 12 months)

### May 2026
- Employees performing advisory functions went from 2 to 3.

## Source

Form ADV as filed, October 2026. Values appear as filed. Cite as: AdvisorCensus. DFS Advisory (CRD 324992): Form ADV filing data as of October 2026.