# Dana Investment Advisors Inc

> Dana Investment Advisors Inc is an SEC-registered investment advisory firm in Waukesha, WI, registered since 1979, reporting over $5 billion in regulatory assets under management in its Form ADV filing dated March 24, 2026.

- CRD: 105879
- Filed as: DANA INVESTMENT ADVISORS INC
- Registration: SEC-registered investment adviser (status as filed: Approved)
- Location: Waukesha, WI
- Filing period: October 2026
- Form ADV filing dated: March 24, 2026
- SEC record (IAPD): https://adviserinfo.sec.gov/firm/summary/105879
- AdvisorCensus page: https://advisorcensus.com/firm/dana-investment-advisors-inc-waukesha-wi-105879

## Quick answers

**How is Dana Investment Advisors Inc compensated?**
On its Form ADV (Item 5.E, October 2026), Dana Investment Advisors Inc reports these compensation arrangements: a percentage of assets under its management; fixed fees (other than subscription fees); performance-based fees.

**Where is Dana Investment Advisors Inc located?**
Dana Investment Advisors Inc's principal office is in Waukesha, WI, according to its Form ADV; the April 2026 filing also lists 1 other office (Schedule D, Section 1.F).

**Is Dana Investment Advisors Inc registered with the SEC or a state?**
Dana Investment Advisors Inc is an SEC-registered investment advisory firm, registered since 1979. Status as filed: Approved. CRD 105879.

**How much does Dana Investment Advisors Inc manage?**
Dana Investment Advisors Inc reports $6,076,522,387 in regulatory assets under management in its Form ADV filing dated March 24, 2026 (91% discretionary).

**How have Dana Investment Advisors Inc's assets and staff changed since 2021?**
In the Form ADV data for Dana Investment Advisors Inc: Regulatory assets under management: $4,782,003,858 in the October 2021 data and $6,076,522,387 in the October 2026 data, up 27%. Total employees: 46 in October 2021 and 60 in October 2026. Assets under management move with markets as well as with clients coming and going.

**What types of clients does Dana Investment Advisors Inc serve?**
By number of clients on Form ADV Item 5.D: high net worth individuals (710); other (673); individuals (other than high net worth individuals) (620).

**Which custodians does Dana Investment Advisors Inc use?**
Dana Investment Advisors Inc's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Charles Schwab & Co., Inc. as a custodian holding 10% or more of its separately managed account assets.

**Does Dana Investment Advisors Inc report any disciplinary disclosures?**
Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/105879

**What changed in Dana Investment Advisors Inc's recent Form ADV filings?**
In the April 2026 filing data: Employees performing advisory functions went from 27 to 28. Changed its office addresses in New York, NY. Updated its list of owners and control persons (Schedule A).

## From the Form ADV filing

### Compensation (Item 5.E)
- A percentage of assets under your management
- Fixed fees (other than subscription fees)
- Performance-based fees

### Custodians (Schedule D, Section 5.K(3))
- Charles Schwab & Co., Inc.

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

### Regulatory assets under management (Item 5.F)
- Total: $6,076,522,387
- Discretionary: $5,520,702,623
- Non-discretionary: $555,819,764

### Clients (Item 5.D)

| Client type | Clients | Assets |
| --- | --- | --- |
| Individuals (other than high net worth individuals) | 620 | $321,355,974 |
| High net worth individuals | 710 | $1,933,191,530 |
| Banking or thrift institutions | 1 | $123,998 |
| Investment companies | 6 | $350,728,730 |
| Business development companies | 0 | $0 |
| Pooled investment vehicles (other than investment companies and business development companies) | 0 | $0 |
| Pension and profit sharing plans (but not the plan participants or government pension plans) | 41 | $717,183,235 |
| Charitable organizations | 68 | $415,328,264 |
| State or municipal government entities (including government pension plans) | 57 | $1,031,797,059 |
| Other investment advisers | Fewer than 5 | $0 |
| Insurance companies | 11 | $203,703,657 |
| Sovereign wealth funds and foreign official institutions | Fewer than 5 | $0 |
| Corporations or other businesses not listed above | 103 | $823,616,703 |
| Other | 673 | $279,493,237 |

### Advisory services (Item 5.G)
- Portfolio management for individuals and/or small businesses
- Portfolio management for investment companies (and business development companies)
- Portfolio management for businesses (other than small businesses) or institutional clients

### Firm details
- Registered since: 1979 (47 years)
- Employees: 60 total, 28 performing advisory functions
- Wrap fee program participation: Yes
- States registered or notice-filed: AK, AL, AR, AZ, CA, CO, CT, DC, DE, FL, GA, HI, IA, ID, IL, IN, KS, KY, LA, MA, MD, ME, MI, MN, MO, MS, MT, NC, ND, NE, NH, NJ, NM, NV, NY, OH, OK, OR, PA, PR, RI, SC, SD, TN, TX, UT, VA, VT, WA, WI, WV, WY
- Disclosures (Item 11): Reports no disclosure items on Form ADV Item 11.

### Other offices (Schedule D, Section 1.F), as of the April 2026 filing
- New York, NY

### Websites listed on Form ADV (Item 1.I)
- danaetfs.com
- danafunds.com
- danainvestment.com
- Facebook @danafunds
- LinkedIn @dana-investment-advisors
- X @Dana_Investment

## Assets and staff over time

| Data period | Regulatory assets under management | Employees | Filing dated |
| --- | --- | --- | --- |
| October 2021 | $4,782,003,858 | 46 | March 25, 2021 |
| October 2022 | $4,647,039,897 | 47 | March 30, 2022 |
| October 2023 | $4,427,776,044 | 53 | March 30, 2023 |
| October 2024 | $4,505,412,092 | 61 | March 21, 2024 |
| October 2025 | $5,757,433,150 | 62 | March 28, 2025 |
| October 2026 | $6,076,522,387 | 60 | March 24, 2026 |

Regulatory assets under management: $4,782,003,858 in the October 2021 data and $6,076,522,387 in the October 2026 data, up 27%.
Total employees: 46 in October 2021 and 60 in October 2026.

## Changes in the filing (last 12 months)

### April 2026
- Employees performing advisory functions went from 27 to 28.
- Changed its office addresses in New York, NY.
- Updated its list of owners and control persons (Schedule A).

## Source

Form ADV as filed, October 2026. Values appear as filed. Cite as: AdvisorCensus. Dana Investment Advisors Inc (CRD 105879): Form ADV filing data as of October 2026.