{
  "crd_number": 105879,
  "slug": "dana-investment-advisors-inc-waukesha-wi-105879",
  "primary_business_name": "DANA INVESTMENT ADVISORS INC",
  "legal_name": "DANA INVESTMENT ADVISORS INC",
  "dbas": [],
  "city": "Waukesha",
  "state": "WI",
  "country": "United States",
  "cbsa_code": "33340",
  "metro": {
    "cbsa_code": "33340",
    "common_name": "Milwaukee",
    "msa_name": "Milwaukee-Waukesha, WI",
    "path": "/advisors/wi/milwaukee"
  },
  "registration_type": "sec",
  "registration_status": "Approved",
  "registration_date": "1979-09-21",
  "years_registered": 47,
  "period": "2026-10-01",
  "filing_date": "2026-03-24",
  "carried_forward": false,
  "raum_total": 6076522387.0,
  "raum_discretionary": 5520702623.0,
  "raum_non_discretionary": 555819764.0,
  "raum_band": "over_5b",
  "raum_band_label": "Over $5 billion",
  "total_employees": 60,
  "advisory_employees": 28,
  "client_count_bucket": "fewer_than_5_in_some_types",
  "clients_by_type": {
    "other": {
      "raum": 279493237.0,
      "count": 673,
      "description": "APL TRADED PLATFORM ACCOUNTS"
    },
    "charitable": {
      "raum": 415328264.0,
      "count": 68
    },
    "individuals": {
      "raum": 321355974.0,
      "count": 620
    },
    "banking_thrift": {
      "raum": 123998.0,
      "count": 1,
      "fewer_than_5": true
    },
    "state_municipal": {
      "raum": 1031797059.0,
      "count": 57
    },
    "insurance_companies": {
      "raum": 203703657.0,
      "count": 11
    },
    "investment_companies": {
      "raum": 350728730.0,
      "count": 6
    },
    "pension_profit_sharing": {
      "raum": 717183235.0,
      "count": 41
    },
    "other_investment_advisers": {
      "raum": 0.0,
      "count": 0,
      "fewer_than_5": true
    },
    "high_net_worth_individuals": {
      "raum": 1933191530.0,
      "count": 710
    },
    "pooled_investment_vehicles": {
      "raum": 0.0,
      "count": 0
    },
    "corporations_other_businesses": {
      "raum": 823616703.0,
      "count": 103
    },
    "business_development_companies": {
      "raum": 0.0,
      "count": 0
    },
    "sovereign_wealth_foreign_official": {
      "raum": 0.0,
      "count": 0,
      "fewer_than_5": true
    }
  },
  "compensation_types": [
    "fixed",
    "percentage_of_aum",
    "performance_based"
  ],
  "advisory_activities": [
    "portfolio_management_businesses_institutional",
    "portfolio_management_individuals",
    "portfolio_management_investment_companies"
  ],
  "wrap_fee_participant": true,
  "disclosure_yes_count": 0,
  "states_registered": [
    "AK",
    "AL",
    "AR",
    "AZ",
    "CA",
    "CO",
    "CT",
    "DC",
    "DE",
    "FL",
    "GA",
    "HI",
    "IA",
    "ID",
    "IL",
    "IN",
    "KS",
    "KY",
    "LA",
    "MA",
    "MD",
    "ME",
    "MI",
    "MN",
    "MO",
    "MS",
    "MT",
    "NC",
    "ND",
    "NE",
    "NH",
    "NJ",
    "NM",
    "NV",
    "NY",
    "OH",
    "OK",
    "OR",
    "PA",
    "PR",
    "RI",
    "SC",
    "SD",
    "TN",
    "TX",
    "UT",
    "VA",
    "VT",
    "WA",
    "WI",
    "WV",
    "WY"
  ],
  "websites": [
    "https://danaetfs.com",
    "https://danafunds.com",
    "https://danainvestment.com",
    "https://facebook.com/danafunds",
    "https://linkedin.com/company/dana-investment-advisors",
    "https://x.com/Dana_Investment"
  ],
  "iapd_url": "https://adviserinfo.sec.gov/firm/summary/105879",
  "city_as_filed": "WAUKESHA",
  "url": "https://advisorcensus.com/firm/dana-investment-advisors-inc-waukesha-wi-105879",
  "display_name": "Dana Investment Advisors Inc",
  "summary": "Dana Investment Advisors Inc is an SEC-registered investment advisory firm in Waukesha, WI, registered since 1979, reporting over $5 billion in regulatory assets under management in its Form ADV filing dated March 24, 2026.",
  "citation": "AdvisorCensus. Dana Investment Advisors Inc (CRD 105879): Form ADV filing data as of October 2026.",
  "registration_type_label": "SEC-registered investment adviser",
  "compensation_labels": [
    "A percentage of assets under your management",
    "Fixed fees (other than subscription fees)",
    "Performance-based fees"
  ],
  "advisory_activity_labels": [
    "Portfolio management for individuals and/or small businesses",
    "Portfolio management for investment companies (and business development companies)",
    "Portfolio management for businesses (other than small businesses) or institutional clients"
  ],
  "quick_answers": [
    {
      "q": "How is Dana Investment Advisors Inc compensated?",
      "a": "On its Form ADV (Item 5.E, October 2026), Dana Investment Advisors Inc reports these compensation arrangements: a percentage of assets under its management; fixed fees (other than subscription fees); performance-based fees."
    },
    {
      "q": "Where is Dana Investment Advisors Inc located?",
      "a": "Dana Investment Advisors Inc's principal office is in Waukesha, WI, according to its Form ADV; the April 2026 filing also lists 1 other office (Schedule D, Section 1.F)."
    },
    {
      "q": "Is Dana Investment Advisors Inc registered with the SEC or a state?",
      "a": "Dana Investment Advisors Inc is an SEC-registered investment advisory firm, registered since 1979. Status as filed: Approved. CRD 105879."
    },
    {
      "q": "How much does Dana Investment Advisors Inc manage?",
      "a": "Dana Investment Advisors Inc reports $6,076,522,387 in regulatory assets under management in its Form ADV filing dated March 24, 2026 (91% discretionary)."
    },
    {
      "q": "How have Dana Investment Advisors Inc's assets and staff changed since 2021?",
      "a": "In the Form ADV data for Dana Investment Advisors Inc: Regulatory assets under management: $4,782,003,858 in the October 2021 data and $6,076,522,387 in the October 2026 data, up 27%. Total employees: 46 in October 2021 and 60 in October 2026. Assets under management move with markets as well as with clients coming and going."
    },
    {
      "q": "What types of clients does Dana Investment Advisors Inc serve?",
      "a": "By number of clients on Form ADV Item 5.D: high net worth individuals (710); other (673); individuals (other than high net worth individuals) (620)."
    },
    {
      "q": "Which custodians does Dana Investment Advisors Inc use?",
      "a": "Dana Investment Advisors Inc's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Charles Schwab & Co., Inc. as a custodian holding 10% or more of its separately managed account assets."
    },
    {
      "q": "Does Dana Investment Advisors Inc report any disciplinary disclosures?",
      "a": "Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/105879"
    },
    {
      "q": "What changed in Dana Investment Advisors Inc's recent Form ADV filings?",
      "a": "In the April 2026 filing data: Employees performing advisory functions went from 27 to 28. Changed its office addresses in New York, NY. Updated its list of owners and control persons (Schedule A)."
    }
  ],
  "filing_history": [
    {
      "period": "2021-10-01",
      "regulatory_assets_under_management": 4782003858.0,
      "total_employees": 46,
      "filing_date": "2021-03-25"
    },
    {
      "period": "2022-10-01",
      "regulatory_assets_under_management": 4647039897.0,
      "total_employees": 47,
      "filing_date": "2022-03-30"
    },
    {
      "period": "2023-10-01",
      "regulatory_assets_under_management": 4427776044.0,
      "total_employees": 53,
      "filing_date": "2023-03-30"
    },
    {
      "period": "2024-10-01",
      "regulatory_assets_under_management": 4505412092.0,
      "total_employees": 61,
      "filing_date": "2024-03-21"
    },
    {
      "period": "2025-10-01",
      "regulatory_assets_under_management": 5757433150.0,
      "total_employees": 62,
      "filing_date": "2025-03-28"
    },
    {
      "period": "2026-10-01",
      "regulatory_assets_under_management": 6076522387.0,
      "total_employees": 60,
      "filing_date": "2026-03-24"
    }
  ],
  "recent_changes": [
    {
      "period": "2026-04-01",
      "period_label": "April 2026",
      "notes": [
        "Employees performing advisory functions went from 27 to 28.",
        "Changed its office addresses in New York, NY.",
        "Updated its list of owners and control persons (Schedule A)."
      ]
    }
  ],
  "fees_from_brochure": null,
  "custodians": [
    {
      "name": "Charles Schwab & Co., Inc.",
      "name_as_filed": "CHARLES SCHWAB & CO., INC.",
      "affiliated": false
    }
  ],
  "custodians_note": "Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.",
  "markdown_url": "https://advisorcensus.com/firm/dana-investment-advisors-inc-waukesha-wi-105879.md",
  "clients": [
    {
      "type": "individuals",
      "label": "Individuals (other than high net worth individuals)",
      "count": 620,
      "fewer_than_5": false,
      "raum": 321355974.0
    },
    {
      "type": "high_net_worth_individuals",
      "label": "High net worth individuals",
      "count": 710,
      "fewer_than_5": false,
      "raum": 1933191530.0
    },
    {
      "type": "banking_thrift",
      "label": "Banking or thrift institutions",
      "count": 1,
      "fewer_than_5": true,
      "raum": 123998.0
    },
    {
      "type": "investment_companies",
      "label": "Investment companies",
      "count": 6,
      "fewer_than_5": false,
      "raum": 350728730.0
    },
    {
      "type": "business_development_companies",
      "label": "Business development companies",
      "count": 0,
      "fewer_than_5": false,
      "raum": 0.0
    },
    {
      "type": "pooled_investment_vehicles",
      "label": "Pooled investment vehicles (other than investment companies and business development companies)",
      "count": 0,
      "fewer_than_5": false,
      "raum": 0.0
    },
    {
      "type": "pension_profit_sharing",
      "label": "Pension and profit sharing plans (but not the plan participants or government pension plans)",
      "count": 41,
      "fewer_than_5": false,
      "raum": 717183235.0
    },
    {
      "type": "charitable",
      "label": "Charitable organizations",
      "count": 68,
      "fewer_than_5": false,
      "raum": 415328264.0
    },
    {
      "type": "state_municipal",
      "label": "State or municipal government entities (including government pension plans)",
      "count": 57,
      "fewer_than_5": false,
      "raum": 1031797059.0
    },
    {
      "type": "other_investment_advisers",
      "label": "Other investment advisers",
      "count": 0,
      "fewer_than_5": true,
      "raum": 0.0
    },
    {
      "type": "insurance_companies",
      "label": "Insurance companies",
      "count": 11,
      "fewer_than_5": false,
      "raum": 203703657.0
    },
    {
      "type": "sovereign_wealth_foreign_official",
      "label": "Sovereign wealth funds and foreign official institutions",
      "count": 0,
      "fewer_than_5": true,
      "raum": 0.0
    },
    {
      "type": "corporations_other_businesses",
      "label": "Corporations or other businesses not listed above",
      "count": 103,
      "fewer_than_5": false,
      "raum": 823616703.0
    },
    {
      "type": "other",
      "label": "Other",
      "count": 673,
      "fewer_than_5": false,
      "raum": 279493237.0
    }
  ],
  "disclosure_line": "Reports no disclosure items on Form ADV Item 11.",
  "disclosure_items": [],
  "indexable": true,
  "suppressed": false,
  "claimed": false,
  "enhanced": false,
  "provided_by_the_firm": null,
  "source": {
    "name": "Form ADV",
    "as_of": "2026-10-01",
    "iapd_url": "https://adviserinfo.sec.gov/firm/summary/105879",
    "operator": "BH Monitor Services, LLC",
    "license": "https://creativecommons.org/licenses/by/4.0/",
    "credit": "AdvisorCensus (advisorcensus.com), from SEC Form ADV data"
  }
}