# Cross Border Wealth Advisors

> Cross Border Wealth Advisors is a state-registered investment advisory firm in San Diego, CA, registered since 2021, reporting $25 million to $100 million in regulatory assets under management in its Form ADV filing dated September 19, 2026.

- CRD: 309890
- Filed as: CROSS BORDER WEALTH ADVISORS
- Legal name: Gersten Financial Planning Inc
- Registration: State-registered investment adviser (status as filed: APPROVED)
- Location: San Diego, CA
- Filing period: October 2026
- Form ADV filing dated: September 19, 2026
- Public record (IAPD): https://adviserinfo.sec.gov/firm/summary/309890
- AdvisorCensus page: https://advisorcensus.com/firm/cross-border-wealth-advisors-san-diego-ca-309890

## Quick answers

**How is Cross Border Wealth Advisors compensated?**
On its Form ADV (Item 5.E, October 2026), Cross Border Wealth Advisors reports these compensation arrangements: a percentage of assets under its management; fixed fees (other than subscription fees).

**Where is Cross Border Wealth Advisors located?**
Cross Border Wealth Advisors' principal office is in San Diego, CA, according to its Form ADV.

**Is Cross Border Wealth Advisors registered with the SEC or a state?**
Cross Border Wealth Advisors is a state-registered investment advisory firm, registered since 2021. Status as filed: APPROVED. CRD 309890.

**How much does Cross Border Wealth Advisors manage?**
Cross Border Wealth Advisors reports $33,413,383 in regulatory assets under management in its Form ADV filing dated September 19, 2026 (62% discretionary).

**What types of clients does Cross Border Wealth Advisors serve?**
By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (9); high net worth individuals (9).

**Does Cross Border Wealth Advisors report any disciplinary disclosures?**
Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's public record on IAPD: https://adviserinfo.sec.gov/firm/summary/309890

## From the Form ADV filing

### Compensation (Item 5.E)
- A percentage of assets under your management
- Fixed fees (other than subscription fees)

### Regulatory assets under management (Item 5.F)
- Total: $33,413,383
- Discretionary: $20,760,721
- Non-discretionary: $12,652,662

### Clients (Item 5.D)

| Client type | Clients | Assets |
| --- | --- | --- |
| Individuals (other than high net worth individuals) | 9 | $5,380,637 |
| High net worth individuals | 9 | $28,032,746 |

### Advisory services (Item 5.G)
- Financial planning services
- Portfolio management for individuals and/or small businesses
- Selection of other advisers (including private fund managers)

### Firm details
- Registered since: 2021 (5 years)
- Employees: 1 total, 1 performing advisory functions
- Wrap fee program participation: No
- States registered or notice-filed: CA
- Disclosures (Item 11): Reports no disclosure items on Form ADV Item 11.

### Websites listed on Form ADV (Item 1.I)
- cbwealthadvisors.com
- Facebook @CBWealthAdvisors
- LinkedIn @cross-border-wealth-advisors
- LinkedIn @vgersten

## Source

Form ADV as filed, October 2026. Values appear as filed. Cite as: AdvisorCensus. Cross Border Wealth Advisors (CRD 309890): Form ADV filing data as of October 2026.