{ "crd_number": 105348, "slug": "creative-planning-overland-park-ks-105348", "primary_business_name": "CREATIVE PLANNING", "legal_name": "CREATIVE PLANNING, LLC", "dbas": [], "city": "Overland Park", "state": "KS", "country": "United States", "cbsa_code": "28140", "metro": { "cbsa_code": "28140", "common_name": "Kansas City", "msa_name": "Kansas City, MO-KS", "path": "/advisors/mo/kansas-city" }, "registration_type": "sec", "registration_status": "Approved", "registration_date": "1983-03-18", "years_registered": 43, "period": "2026-10-01", "filing_date": "2026-07-10", "carried_forward": false, "raum_total": 295568603071.0, "raum_discretionary": 291931221966.0, "raum_non_discretionary": 3637381105.0, "raum_band": "over_5b", "raum_band_label": "Over $5 billion", "total_employees": 1650, "advisory_employees": 1538, "client_count_bucket": null, "clients_by_type": { "charitable": { "raum": 4142065963.0, "count": 335 }, "individuals": { "raum": 19523044995.0, "count": 47540 }, "state_municipal": { "raum": 3387879864.0, "count": 199 }, "pension_profit_sharing": { "raum": 96021955261.0, "count": 10861 }, "high_net_worth_individuals": { "raum": 164439796326.0, "count": 39511 }, "pooled_investment_vehicles": { "raum": 921982568.0, "count": 5 }, "corporations_other_businesses": { "raum": 7131878094.0, "count": 1847 } }, "compensation_types": [ "fixed", "hourly", "percentage_of_aum" ], "advisory_activities": [ "educational_seminars", "financial_planning", "pension_consulting", "portfolio_management_businesses_institutional", "portfolio_management_individuals", "portfolio_management_pooled_vehicles", "selection_of_other_advisers" ], "wrap_fee_participant": false, "disclosure_yes_count": 3, "states_registered": [ "AK", "AL", "AR", "AZ", "CA", "CO", "CT", "DC", "DE", "FL", "GA", "HI", "IA", "ID", "IL", "IN", "KS", "KY", "LA", "MA", "MD", "ME", "MI", "MN", "MO", "MS", "MT", "NC", "ND", "NE", "NH", "NJ", "NM", "NV", "NY", "OH", "OK", "OR", "PA", "PR", "RI", "SC", "SD", "TN", "TX", "UT", "VA", "VI", "VT", "WA", "WI", "WV", "WY" ], "websites": [ "https://americasbest401k.com", "https://connect.creativeplanning.com", "https://creativeplanning.com", "https://facebook.com/CreativePlanningIntl", "https://facebook.com/FerrisCapitalLLC", "https://facebook.com/OfficialPeterMallouk", "https://facebook.com/UnitedCapitalFinancialAdvisors", "https://facebook.com/creativeplanninginc", "https://facebook.com/pathtofreedombook", "https://facebook.com/people/Ferris-Capital/100026536855298", "https://instagram.com/aviationfinancialfreedom", "https://instagram.com/creativeplanning_llc", "https://instagram.com/domangroup", "https://instagram.com/ferriscapital?hl=en", "https://instagram.com/peter_mallouk", "https://instagram.com/socialimpactfinancial", "https://instagram.com/yourjourneyfinancialfreedom", "https://kowalinvestmentgroup.com", "https://linkedin.com/company/2707222/admin", "https://linkedin.com/company/90848", "https://linkedin.com/company/berno-financial-management-inc", "https://linkedin.com/company/business-appraisal-services-llc", "https://linkedin.com/company/cpretirement", "https://linkedin.com/company/creative-planning", "https://linkedin.com/company/creative-planning-international", "https://linkedin.com/company/creative-planning-legal-p-a", "https://linkedin.com/company/creativeplanningbusiness", "https://linkedin.com/company/daniels---tansey", "https://linkedin.com/company/ferris-capital-llc", "https://linkedin.com/company/iron-fiduciary", "https://linkedin.com/company/jbjinvest", "https://linkedin.com/company/keystone-wealth-partners-llc", "https://linkedin.com/company/kowal-investment-group", "https://linkedin.com/company/paradigm-financial-advisors-llc", "https://linkedin.com/company/reilly-financial-advisors", "https://linkedin.com/company/sullivan-bruyette-speros-&-blayney", "https://linkedin.com/company/sunrise-advisors", "https://linkedin.com/company/telarrayadvisors", "https://linkedin.com/company/the-doman-group/about", "https://linkedin.com/company/truewealthatl", "https://linkedin.com/company/united-capital-financial-advisors", "https://linkedin.com/in/peter-mallouk", "https://linkedin.com/showcase/ml&r-wealth-management-llc", "https://linkedin.com/showcase/womens-forum", "https://livewell.creativeplanning.com", "https://petermallouk.com", "https://restirementservices.creativeplanning.com", "https://thepathtofreedom.com", "https://thewomensforum.creativeplanning.com", "https://twitter.com/CPIWealth", "https://twitter.com/CPIWealth_Intl", "https://twitter.com/PETERMALLOUK", "https://twitter.com/pfaclient", "https://twitter.com/thepathbook", "https://vimeo.com/CREATIVEPLANNING", "https://willandtrustcenter.com", "https://x.com/CPIWealth", "https://x.com/cpiwealth_intl", "https://youtube.com/@CP-BusinessServices", "https://youtube.com/@telarray1870", "https://youtube.com/@wipflifinancialadvisors", "https://youtube.com/channel/UC8id993o_4g9Kro9FZvbe6A", "https://youtube.com/channel/UCCkucpoWXqmU-rkXK4Xmkcg", "https://youtube.com/user/creativeplanning", "https://youtube.com/user/kuenzid" ], "iapd_url": "https://adviserinfo.sec.gov/firm/summary/105348", "disclosure_items": [ { "item": "11.C(2)", "question": "Has the SEC or the CFTC ever found that the firm or an advisory affiliate was involved in a violation of SEC or CFTC regulations or statutes?" }, { "item": "11.C(5)", "question": "Has the SEC or the CFTC ever imposed a civil money penalty on the firm or an advisory affiliate, or ordered the firm or an advisory affiliate to cease and desist from an activity?" }, { "item": "11.D(4)", "question": "In the past ten years, has another federal regulator, a state regulator, or a foreign financial regulator entered an order against the firm or an advisory affiliate in connection with investment-related activity?" } ], "city_as_filed": "OVERLAND PARK", "url": "https://advisorcensus.com/firm/creative-planning-overland-park-ks-105348", "display_name": "Creative Planning", "summary": "Creative Planning is an SEC-registered investment advisory firm in Overland Park, KS, registered since 1983, reporting over $5 billion in regulatory assets under management in its Form ADV filing dated July 10, 2026.", "citation": "AdvisorCensus. Creative Planning (CRD 105348): Form ADV filing data as of October 2026.", "registration_type_label": "SEC-registered investment adviser", "compensation_labels": [ "A percentage of assets under your management", "Hourly charges", "Fixed fees (other than subscription fees)" ], "advisory_activity_labels": [ "Financial planning services", "Portfolio management for individuals and/or small businesses", "Portfolio management for pooled investment vehicles (other than investment companies)", "Portfolio management for businesses (other than small businesses) or institutional clients", "Pension consulting services", "Selection of other advisers (including private fund managers)", "Educational seminars/workshops" ], "quick_answers": [ { "q": "How is Creative Planning compensated?", "a": "On its Form ADV (Item 5.E, October 2026), Creative Planning reports these compensation arrangements: a percentage of assets under its management; hourly charges; fixed fees (other than subscription fees)." }, { "q": "Where is Creative Planning located?", "a": "Creative Planning's principal office is in Overland Park, KS, according to its Form ADV; the August 2026 filing also lists 133 other offices (Schedule D, Section 1.F)." }, { "q": "Is Creative Planning registered with the SEC or a state?", "a": "Creative Planning is an SEC-registered investment advisory firm, registered since 1983. Status as filed: Approved. CRD 105348." }, { "q": "How much does Creative Planning manage?", "a": "Creative Planning reports $295,568,603,071 in regulatory assets under management in its Form ADV filing dated July 10, 2026 (99% discretionary)." }, { "q": "How have Creative Planning's assets and staff changed since 2021?", "a": "In the Form ADV data for Creative Planning: Regulatory assets under management: $90,033,701,897 in the October 2021 data and $295,568,603,071 in the October 2026 data, up 228%. Total employees: 725 in October 2021 and 1,650 in October 2026. Assets under management move with markets as well as with clients coming and going." }, { "q": "What types of clients does Creative Planning serve?", "a": "By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (47,540); high net worth individuals (39,511); pension and profit sharing plans (but not the plan participants or government pension plans) (10,861)." }, { "q": "Which custodians does Creative Planning use?", "a": "Creative Planning's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Ascensus Broker Dealer Services, LLC, Charles Schwab & Co., Inc. and National Financial Services LLC as custodians holding 10% or more of its separately managed account assets." }, { "q": "Does Creative Planning report any disciplinary disclosures?", "a": "Reports 3 disclosure items on Form ADV Item 11: yes answers to 11.C(2) (SEC or CFTC finding of a violation), 11.C(5) (SEC or CFTC civil money penalty or cease-and-desist order), and 11.D(4) (another regulator's order in the past ten years). Each question covers the firm and its advisory affiliates, and one event can produce several yes answers. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/105348" }, { "q": "Does Creative Planning state an account minimum?", "a": "Its Form ADV Part 2A brochure dated March 31, 2026 says: \"We generally require a client to have a minimum of $200,000 asset under management. At our discretion and based upon specific facts and circumstances including, but not limited to, the amount of assets anticipated to be under management, account householding arrangements, or other services provided, we may waive the minimum when we believe it is suitable.\"" }, { "q": "What changed in Creative Planning's recent Form ADV filings?", "a": "In the April 2026 filing data: Employees performing advisory functions went from 1319 to 1538. Regulatory assets under management went from $217,399,324,981 to $295,568,603,071 (+36%). Changed its office addresses in Chicago, IL. Changed its office addresses in Dallas, TX. Changed its office addresses in New Richmond, WI. Changed its office addresses in Short Hills, NJ. Changed its office addresses in Tampa, FL. Changed its office addresses in Wilmington, DE. Added an office in Austin, TX. Added an office in Bellevue, WA. Added an office in Birmingham, MI. Added an office in Boston, MA. Added an office in De Pere, WI. Added an office in Decatur, GA. Added an office in Deer Park, IL. Added an office in Doylestown, PA. Added an office in Eden Prairie, MN. Added an office in Fort Wayne, IN. Added an office in Fulton, MD. Added an office in Glen Allen, VA. Added an office in Glenview, IL. Added an office in Honolulu, HI. Added an office in Irving, TX. Added an office in Katy, TX. Added an office in Knoxville, TN. Added an office in Lake Elmo, MN. Added an office in Lewisburg, PA. Added an office in Little Rock, AZ. Added an office in Louisville, CO. Added an office in Newport Beach, CA. Added an office in North Bethesda, MD. Added an office in Oakbrook Terrace, IL. Added an office in Phoenix, AZ. Added an office in Portland, OR. Added an office in Redwood City, CA. Added an office in Reno, NV. Added an office in San Diego, CA. Added an office in Seattle, WA. Added an office in State College, PA. Added an office in Syracuse, NY. Added an office in Tulsa, OK. Added an office in Valencia, CA. Added an office in Voorhees, NJ. Added an office in Wayzata, MN. Added an office in West Palm Beach, FL. Added an office in Westlake Village, CA. Added an office in Westlake, OH. No longer lists an office in Green Bay, WI. No longer lists an office in Minneapolis, MN." } ], "filing_history": [ { "period": "2021-10-01", "regulatory_assets_under_management": 90033701897.0, "total_employees": 725, "filing_date": "2021-08-03" }, { "period": "2022-10-01", "regulatory_assets_under_management": 133830630372.0, "total_employees": 929, "filing_date": "2022-08-08" }, { "period": "2023-10-01", "regulatory_assets_under_management": 155328127625.0, "total_employees": 1165, "filing_date": "2023-08-25" }, { "period": "2024-10-01", "regulatory_assets_under_management": 175271678869.0, "total_employees": 1319, "filing_date": "2024-06-20" }, { "period": "2025-10-01", "regulatory_assets_under_management": 217399324981.0, "total_employees": 1428, "filing_date": "2025-05-22" }, { "period": "2026-10-01", "regulatory_assets_under_management": 295568603071.0, "total_employees": 1650, "filing_date": "2026-07-10" } ], "recent_changes": [ { "period": "2026-04-01", "period_label": "April 2026", "notes": [ "Employees performing advisory functions went from 1319 to 1538.", "Regulatory assets under management went from $217,399,324,981 to $295,568,603,071 (+36%).", "Changed its office addresses in Chicago, IL.", "Changed its office addresses in Dallas, TX.", "Changed its office addresses in New Richmond, WI.", "Changed its office addresses in Short Hills, NJ.", "Changed its office addresses in Tampa, FL.", "Changed its office addresses in Wilmington, DE.", "Added an office in Austin, TX.", "Added an office in Bellevue, WA.", "Added an office in Birmingham, MI.", "Added an office in Boston, MA.", "Added an office in De Pere, WI.", "Added an office in Decatur, GA.", "Added an office in Deer Park, IL.", "Added an office in Doylestown, PA.", "Added an office in Eden Prairie, MN.", "Added an office in Fort Wayne, IN.", "Added an office in Fulton, MD.", "Added an office in Glen Allen, VA.", "Added an office in Glenview, IL.", "Added an office in Honolulu, HI.", "Added an office in Irving, TX.", "Added an office in Katy, TX.", "Added an office in Knoxville, TN.", "Added an office in Lake Elmo, MN.", "Added an office in Lewisburg, PA.", "Added an office in Little Rock, AZ.", "Added an office in Louisville, CO.", "Added an office in Newport Beach, CA.", "Added an office in North Bethesda, MD.", "Added an office in Oakbrook Terrace, IL.", "Added an office in Phoenix, AZ.", "Added an office in Portland, OR.", "Added an office in Redwood City, CA.", "Added an office in Reno, NV.", "Added an office in San Diego, CA.", "Added an office in Seattle, WA.", "Added an office in State College, PA.", "Added an office in Syracuse, NY.", "Added an office in Tulsa, OK.", "Added an office in Valencia, CA.", "Added an office in Voorhees, NJ.", "Added an office in Wayzata, MN.", "Added an office in West Palm Beach, FL.", "Added an office in Westlake Village, CA.", "Added an office in Westlake, OH.", "No longer lists an office in Green Bay, WI.", "No longer lists an office in Minneapolis, MN." ] } ], "fees_from_brochure": { "source": "Form ADV Part 2A brochure dated March 31, 2026", "tiers": [], "flat_rate": null, "stated_range": null, "stated_maximum": null, "account_minimum": "$200,000", "account_minimum_may_be_waived": true, "minimum_annual_fee": null, "figures": [ { "label": "Account minimum", "statements": [ "Account minimum: $200,000 (the brochure says it may be waived or negotiated)" ], "quotes": [ "We generally require a client to have a minimum of $200,000 asset under management. At our discretion and based upon specific facts and circumstances including, but not limited to, the amount of assets anticipated to be under management, account householding arrangements, or other services provided, we may waive the minimum when we believe it is suitable." ] } ], "quotes": [ "We generally require a client to have a minimum of $200,000 asset under management. At our discretion and based upon specific facts and circumstances including, but not limited to, the amount of assets anticipated to be under management, account householding arrangements, or other services provided, we may waive the minimum when we believe it is suitable." ], "note": "As stated in the firm's brochure; fees can differ by service and may be negotiable." }, "custodians": [ { "name": "Ascensus Broker Dealer Services, LLC", "name_as_filed": "ASCENSUS BROKER DEALER SERVICES, LLC", "affiliated": false }, { "name": "Charles Schwab & Co., Inc.", "name_as_filed": "CHARLES SCHWAB & CO., INC.", "affiliated": false }, { "name": "National Financial Services LLC", "name_as_filed": "NATIONAL FINANCIAL SERVICES LLC", "affiliated": false } ], "custodians_note": "Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.", "markdown_url": "https://advisorcensus.com/firm/creative-planning-overland-park-ks-105348.md", "clients": [ { "type": "individuals", "label": "Individuals (other than high net worth individuals)", "count": 47540, "fewer_than_5": false, "raum": 19523044995.0 }, { "type": "high_net_worth_individuals", "label": "High net worth individuals", "count": 39511, "fewer_than_5": false, "raum": 164439796326.0 }, { "type": "pooled_investment_vehicles", "label": "Pooled investment vehicles (other than investment companies and business development companies)", "count": 5, "fewer_than_5": false, "raum": 921982568.0 }, { "type": "pension_profit_sharing", "label": "Pension and profit sharing plans (but not the plan participants or government pension plans)", "count": 10861, "fewer_than_5": false, "raum": 96021955261.0 }, { "type": "charitable", "label": "Charitable organizations", "count": 335, "fewer_than_5": false, "raum": 4142065963.0 }, { "type": "state_municipal", "label": "State or municipal government entities (including government pension plans)", "count": 199, "fewer_than_5": false, "raum": 3387879864.0 }, { "type": "corporations_other_businesses", "label": "Corporations or other businesses not listed above", "count": 1847, "fewer_than_5": false, "raum": 7131878094.0 } ], "disclosure_line": "Reports 3 disclosure items on Form ADV Item 11.", "indexable": true, "suppressed": false, "claimed": false, "enhanced": false, "provided_by_the_firm": null, "source": { "name": "Form ADV", "as_of": "2026-10-01", "iapd_url": "https://adviserinfo.sec.gov/firm/summary/105348", "operator": "BH Monitor Services, LLC", "license": "https://creativecommons.org/licenses/by/4.0/", "credit": "AdvisorCensus (advisorcensus.com), from SEC Form ADV data" } }