{
  "crd_number": 139067,
  "slug": "cpr-investments-inc-rochester-mi-139067",
  "primary_business_name": "CPR INVESTMENTS INC",
  "legal_name": "CPR INVESTMENTS INC",
  "dbas": [
    "ADVISOR PORTFOLIOS",
    "CPR ADVISOR PORTFOLIOS",
    "CPR ASSET MANAGEMENT",
    "CPR INVESTMENT MANAGEMENT GROUP",
    "DENK FINANCIAL ADVISORS"
  ],
  "city": "Rochester",
  "state": "MI",
  "country": "United States",
  "cbsa_code": "19820",
  "metro": {
    "cbsa_code": "19820",
    "common_name": "Detroit",
    "msa_name": "Detroit-Warren-Dearborn, MI",
    "path": "/advisors/mi/detroit"
  },
  "registration_type": "sec",
  "registration_status": "Approved",
  "registration_date": "2017-11-16",
  "years_registered": 8,
  "period": "2026-10-01",
  "filing_date": "2026-08-28",
  "carried_forward": false,
  "raum_total": 238785216.0,
  "raum_discretionary": 238785216.0,
  "raum_non_discretionary": 0.0,
  "raum_band": "100m_500m",
  "raum_band_label": "$100 million to $500 million",
  "total_employees": 25,
  "advisory_employees": 25,
  "client_count_bucket": "fewer_than_5_in_some_types",
  "clients_by_type": {
    "other": {
      "raum": 0.0,
      "count": 0
    },
    "charitable": {
      "raum": 0.0,
      "count": 0
    },
    "individuals": {
      "raum": 155734145.0,
      "count": 1127
    },
    "banking_thrift": {
      "raum": 0.0,
      "count": 0
    },
    "state_municipal": {
      "raum": 0.0,
      "count": 0
    },
    "insurance_companies": {
      "raum": 0.0,
      "count": 0
    },
    "investment_companies": {
      "raum": null,
      "count": 0
    },
    "pension_profit_sharing": {
      "raum": 3928775.0,
      "count": 5
    },
    "other_investment_advisers": {
      "raum": 0.0,
      "count": 0
    },
    "high_net_worth_individuals": {
      "raum": 79080512.0,
      "count": 38
    },
    "pooled_investment_vehicles": {
      "raum": 0.0,
      "count": 0
    },
    "corporations_other_businesses": {
      "raum": 41784.0,
      "count": 2,
      "fewer_than_5": true
    },
    "business_development_companies": {
      "raum": 0.0,
      "count": 0
    },
    "sovereign_wealth_foreign_official": {
      "raum": 0.0,
      "count": 0
    }
  },
  "compensation_types": [
    "fixed",
    "hourly",
    "other",
    "percentage_of_aum"
  ],
  "advisory_activities": [
    "financial_planning",
    "pension_consulting",
    "portfolio_management_businesses_institutional",
    "portfolio_management_individuals",
    "selection_of_other_advisers"
  ],
  "wrap_fee_participant": false,
  "disclosure_yes_count": 0,
  "states_registered": [
    "AZ",
    "CA",
    "FL",
    "GA",
    "IL",
    "KY",
    "MA",
    "MI",
    "NC",
    "NE",
    "NJ",
    "NY",
    "OH",
    "OR",
    "PA",
    "TX",
    "VA",
    "WA"
  ],
  "websites": [
    "https://advisor-proinvest.com",
    "https://arnholtinsurance.com",
    "https://cpr-provinvest.com",
    "https://cprassetmgmt.com",
    "https://cprinvestmentsinc.com",
    "https://denkfinancialadvisors.com",
    "https://linkedin.com/in/bobby-burns-mba-ea-6907b911",
    "https://linkedin.com/in/charles-reinhold-1aa708b2",
    "https://linkedin.com/in/christopher-crawford-070b07189",
    "https://linkedin.com/in/gary-lloyd-ii-3360905",
    "https://linkedin.com/in/joeborchers",
    "https://linkedin.com/in/johnrfawcett",
    "https://linkedin.com/in/joseph-b-childrey-994baa7",
    "https://linkedin.com/in/joseph-j-larocca-iv-0b38a5132",
    "https://linkedin.com/in/lance-whitney-054b76130",
    "https://linkedin.com/in/perkinsretirement",
    "https://linkedin.com/in/reza-akbari-7a4364294",
    "https://linkedin.com/in/robert-b-ausdal-jr-a4404712"
  ],
  "iapd_url": "https://adviserinfo.sec.gov/firm/summary/139067",
  "city_as_filed": "ROCHESTER",
  "url": "https://advisorcensus.com/firm/cpr-investments-inc-rochester-mi-139067",
  "display_name": "CPR Investments Inc",
  "summary": "CPR Investments Inc is an SEC-registered investment advisory firm in Rochester, MI, registered since 2017, reporting $100 million to $500 million in regulatory assets under management in its Form ADV filing dated August 28, 2026.",
  "citation": "AdvisorCensus. CPR Investments Inc (CRD 139067): Form ADV filing data as of October 2026.",
  "registration_type_label": "SEC-registered investment adviser",
  "compensation_labels": [
    "A percentage of assets under your management",
    "Hourly charges",
    "Fixed fees (other than subscription fees)",
    "Other"
  ],
  "advisory_activity_labels": [
    "Financial planning services",
    "Portfolio management for individuals and/or small businesses",
    "Portfolio management for businesses (other than small businesses) or institutional clients",
    "Pension consulting services",
    "Selection of other advisers (including private fund managers)"
  ],
  "quick_answers": [
    {
      "q": "How is CPR Investments Inc compensated?",
      "a": "On its Form ADV (Item 5.E, October 2026), CPR Investments Inc reports these compensation arrangements: a percentage of assets under its management; hourly charges; fixed fees (other than subscription fees); other."
    },
    {
      "q": "Where is CPR Investments Inc located?",
      "a": "CPR Investments Inc's principal office is in Rochester, MI, according to its Form ADV; the September 2026 filing also lists 4 other offices (Schedule D, Section 1.F)."
    },
    {
      "q": "Is CPR Investments Inc registered with the SEC or a state?",
      "a": "CPR Investments Inc is an SEC-registered investment advisory firm, registered since 2017. Status as filed: Approved. CRD 139067."
    },
    {
      "q": "How much does CPR Investments Inc manage?",
      "a": "CPR Investments Inc reports $238,785,216 in regulatory assets under management in its Form ADV filing dated August 28, 2026 (100% discretionary)."
    },
    {
      "q": "How have CPR Investments Inc's assets and staff changed since 2021?",
      "a": "In the Form ADV data for CPR Investments Inc: Regulatory assets under management: $319,707,330 in the October 2021 data and $238,785,216 in the October 2026 data, down 25%. Total employees: 32 in October 2021 and 25 in October 2026. Assets under management move with markets as well as with clients coming and going."
    },
    {
      "q": "What types of clients does CPR Investments Inc serve?",
      "a": "By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (1,127); high net worth individuals (38); pension and profit sharing plans (but not the plan participants or government pension plans) (5)."
    },
    {
      "q": "Which custodians does CPR Investments Inc use?",
      "a": "CPR Investments Inc's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Axos Advisor Services, Charles Schwab & Co., Inc. and Nationwide Advisory Services as custodians holding 10% or more of its separately managed account assets."
    },
    {
      "q": "Does CPR Investments Inc report any disciplinary disclosures?",
      "a": "Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/139067"
    },
    {
      "q": "Does CPR Investments Inc state an account minimum?",
      "a": "Its Form ADV Part 2A brochure dated April 30, 2026 says: \"CPR does not require a minimum to open an account.\""
    },
    {
      "q": "What changed in CPR Investments Inc's recent Form ADV filings?",
      "a": "In the September 2026 filing data: Employees performing advisory functions went from 24 to 25."
    }
  ],
  "filing_history": [
    {
      "period": "2021-10-01",
      "regulatory_assets_under_management": 319707330.0,
      "total_employees": 32,
      "filing_date": "2021-08-25"
    },
    {
      "period": "2022-10-01",
      "regulatory_assets_under_management": 406406618.0,
      "total_employees": 36,
      "filing_date": "2022-09-23"
    },
    {
      "period": "2023-10-01",
      "regulatory_assets_under_management": 281498182.0,
      "total_employees": 39,
      "filing_date": "2023-09-05"
    },
    {
      "period": "2024-10-01",
      "regulatory_assets_under_management": 295234856.0,
      "total_employees": 35,
      "filing_date": "2024-08-23"
    },
    {
      "period": "2025-10-01",
      "regulatory_assets_under_management": 213296073.0,
      "total_employees": 28,
      "filing_date": "2025-07-17"
    },
    {
      "period": "2026-10-01",
      "regulatory_assets_under_management": 238785216.0,
      "total_employees": 25,
      "filing_date": "2026-08-28"
    }
  ],
  "recent_changes": [
    {
      "period": "2026-09-01",
      "period_label": "September 2026",
      "notes": [
        "Employees performing advisory functions went from 24 to 25."
      ]
    },
    {
      "period": "2026-05-01",
      "period_label": "May 2026",
      "notes": [
        "Added the business name CPR Investment Management Group.",
        "Added the business name CPR Asset Management.",
        "Added the business name Advisor Portfolios."
      ]
    },
    {
      "period": "2026-04-01",
      "period_label": "April 2026",
      "notes": [
        "No longer lists the business name Valenzuela Financial Management Group.",
        "Employees performing advisory functions went from 26 to 24."
      ]
    },
    {
      "period": "2026-02-01",
      "period_label": "February 2026",
      "notes": [
        "Employees performing advisory functions went from 28 to 26.",
        "Regulatory assets under management went from $213,296,073 to $249,947,404 (+17%)."
      ]
    }
  ],
  "fees_from_brochure": {
    "source": "Form ADV Part 2A brochure dated April 30, 2026",
    "provided_by_the_firm": false,
    "tiers": [],
    "flat_rate": null,
    "stated_range": null,
    "stated_maximum": null,
    "account_minimum": "None",
    "account_minimum_may_be_waived": false,
    "minimum_annual_fee": null,
    "planning_fees": [],
    "figures": [
      {
        "label": "Account minimum",
        "statements": [
          "Account minimum: None"
        ],
        "quotes": [
          "CPR does not require a minimum to open an account."
        ]
      }
    ],
    "values": {
      "tiers": [],
      "range_pct": null,
      "max_pct": null,
      "account_minimum": 0.0,
      "minimum_annual_fee": null,
      "planning": []
    },
    "quotes": [
      "CPR does not require a minimum to open an account."
    ],
    "note": "As stated in the firm's brochure; fees can differ by service and may be negotiable."
  },
  "custodians": [
    {
      "name": "Axos Advisor Services",
      "name_as_filed": "AXOS ADVISOR SERVICES",
      "affiliated": false
    },
    {
      "name": "Charles Schwab & Co., Inc.",
      "name_as_filed": "CHARLES SCHWAB & CO., INC.",
      "affiliated": false
    },
    {
      "name": "Nationwide Advisory Services",
      "name_as_filed": "NATIONWIDE ADVISORY SERVICES",
      "affiliated": false
    }
  ],
  "custodians_note": "Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.",
  "markdown_url": "https://advisorcensus.com/firm/cpr-investments-inc-rochester-mi-139067.md",
  "clients": [
    {
      "type": "individuals",
      "label": "Individuals (other than high net worth individuals)",
      "count": 1127,
      "fewer_than_5": false,
      "raum": 155734145.0
    },
    {
      "type": "high_net_worth_individuals",
      "label": "High net worth individuals",
      "count": 38,
      "fewer_than_5": false,
      "raum": 79080512.0
    },
    {
      "type": "banking_thrift",
      "label": "Banking or thrift institutions",
      "count": 0,
      "fewer_than_5": false,
      "raum": 0.0
    },
    {
      "type": "investment_companies",
      "label": "Investment companies",
      "count": 0,
      "fewer_than_5": false,
      "raum": null
    },
    {
      "type": "business_development_companies",
      "label": "Business development companies",
      "count": 0,
      "fewer_than_5": false,
      "raum": 0.0
    },
    {
      "type": "pooled_investment_vehicles",
      "label": "Pooled investment vehicles (other than investment companies and business development companies)",
      "count": 0,
      "fewer_than_5": false,
      "raum": 0.0
    },
    {
      "type": "pension_profit_sharing",
      "label": "Pension and profit sharing plans (but not the plan participants or government pension plans)",
      "count": 5,
      "fewer_than_5": false,
      "raum": 3928775.0
    },
    {
      "type": "charitable",
      "label": "Charitable organizations",
      "count": 0,
      "fewer_than_5": false,
      "raum": 0.0
    },
    {
      "type": "state_municipal",
      "label": "State or municipal government entities (including government pension plans)",
      "count": 0,
      "fewer_than_5": false,
      "raum": 0.0
    },
    {
      "type": "other_investment_advisers",
      "label": "Other investment advisers",
      "count": 0,
      "fewer_than_5": false,
      "raum": 0.0
    },
    {
      "type": "insurance_companies",
      "label": "Insurance companies",
      "count": 0,
      "fewer_than_5": false,
      "raum": 0.0
    },
    {
      "type": "sovereign_wealth_foreign_official",
      "label": "Sovereign wealth funds and foreign official institutions",
      "count": 0,
      "fewer_than_5": false,
      "raum": 0.0
    },
    {
      "type": "corporations_other_businesses",
      "label": "Corporations or other businesses not listed above",
      "count": 2,
      "fewer_than_5": true,
      "raum": 41784.0
    },
    {
      "type": "other",
      "label": "Other",
      "count": 0,
      "fewer_than_5": false,
      "raum": 0.0
    }
  ],
  "disclosure_line": "Reports no disclosure items on Form ADV Item 11.",
  "disclosure_items": [],
  "indexable": true,
  "suppressed": false,
  "claimed": false,
  "enhanced": false,
  "provided_by_the_firm": null,
  "source": {
    "name": "Form ADV",
    "as_of": "2026-10-01",
    "iapd_url": "https://adviserinfo.sec.gov/firm/summary/139067",
    "operator": "BH Monitor Services, LLC",
    "license": "https://creativecommons.org/licenses/by/4.0/",
    "credit": "AdvisorCensus (advisorcensus.com), from SEC Form ADV data"
  }
}