# Conway Financial Group, LLC

> Conway Financial Group, LLC is an SEC-registered investment advisory firm in Chesterfield, MO, registered since 2024, reporting $100 million to $500 million in regulatory assets under management in its Form ADV filing dated January 30, 2026.

- CRD: 117608
- Filed as: CONWAY FINANCIAL GROUP, LLC
- Registration: SEC-registered investment adviser (status as filed: Approved)
- Location: Chesterfield, MO
- Filing period: October 2026
- Form ADV filing dated: January 30, 2026
- SEC record (IAPD): https://adviserinfo.sec.gov/firm/summary/117608
- AdvisorCensus page: https://advisorcensus.com/firm/conway-financial-group-llc-chesterfield-mo-117608

## Quick answers

**How is Conway Financial Group, LLC compensated?**
On its Form ADV (Item 5.E, October 2026), Conway Financial Group, LLC reports these compensation arrangements: fixed fees (other than subscription fees). The amounts are in Item 5 of its Form ADV Part 2A brochure.

**Where is Conway Financial Group, LLC located?**
Conway Financial Group, LLC's principal office is in Chesterfield, MO, according to its Form ADV.

**Is Conway Financial Group, LLC registered with the SEC or a state?**
Conway Financial Group, LLC is an SEC-registered investment advisory firm, registered since 2024. Status as filed: Approved. CRD 117608.

**How much does Conway Financial Group, LLC manage?**
Conway Financial Group, LLC reports $177,721,549 in regulatory assets under management in its Form ADV filing dated January 30, 2026 (100% discretionary).

**How have Conway Financial Group, LLC's assets and staff changed since 2024?**
In the Form ADV data for Conway Financial Group, LLC: Regulatory assets under management: $105,090,830 in the October 2024 data and $177,721,549 in the October 2026 data, up 69%. Total employees: 3 in October 2024 and 3 in October 2026. Assets under management move with markets as well as with clients coming and going.

**What types of clients does Conway Financial Group, LLC serve?**
By number of clients on Form ADV Item 5.D: high net worth individuals (52); individuals (other than high net worth individuals) (32).

**Which custodians does Conway Financial Group, LLC use?**
Conway Financial Group, LLC's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Charles Schwab & Co., Inc. as a custodian holding 10% or more of its separately managed account assets.

**Does Conway Financial Group, LLC report any disciplinary disclosures?**
Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/117608

**What changed in Conway Financial Group, LLC's recent Form ADV filings?**
In the February 2026 filing data: Regulatory assets under management went from $138,198,398 to $177,721,549 (+29%).

## From the Form ADV filing

### Compensation (Item 5.E)
- Fixed fees (other than subscription fees)

### Custodians (Schedule D, Section 5.K(3))
- Charles Schwab & Co., Inc.

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

### Regulatory assets under management (Item 5.F)
- Total: $177,721,549
- Discretionary: $177,721,549
- Non-discretionary: $0

### Clients (Item 5.D)

| Client type | Clients | Assets |
| --- | --- | --- |
| Individuals (other than high net worth individuals) | 32 | $6,877,736 |
| High net worth individuals | 52 | $170,843,813 |
| Banking or thrift institutions | 0 | $0 |
| Investment companies | 0 | $0 |
| Business development companies | 0 | $0 |
| Pooled investment vehicles (other than investment companies and business development companies) | 0 | $0 |
| Pension and profit sharing plans (but not the plan participants or government pension plans) | 0 | $0 |
| Charitable organizations | 0 | $0 |
| State or municipal government entities (including government pension plans) | 0 | $0 |
| Other investment advisers | 0 | $0 |
| Insurance companies | 0 | $0 |
| Sovereign wealth funds and foreign official institutions | 0 | $0 |
| Corporations or other businesses not listed above | 0 | $0 |
| Other | 0 | $0 |

### Advisory services (Item 5.G)
- Financial planning services
- Portfolio management for individuals and/or small businesses

### Firm details
- Registered since: 2024 (2 years)
- Employees: 3 total, 2 performing advisory functions
- Wrap fee program participation: No
- States registered or notice-filed: IN, LA, MO, TX
- Disclosures (Item 11): Reports no disclosure items on Form ADV Item 11.

### Websites listed on Form ADV (Item 1.I)
- conwayfinancialgroup.com

## Assets and staff over time

| Data period | Regulatory assets under management | Employees | Filing dated |
| --- | --- | --- | --- |
| October 2024 | $105,090,830 | 3 | May 16, 2024 |
| October 2025 | $138,198,398 | 4 | April 14, 2025 |
| October 2026 | $177,721,549 | 3 | January 30, 2026 |

Regulatory assets under management: $105,090,830 in the October 2024 data and $177,721,549 in the October 2026 data, up 69%.
Total employees: 3 in October 2024 and 3 in October 2026.

## Changes in the filing (last 12 months)

### February 2026
- Regulatory assets under management went from $138,198,398 to $177,721,549 (+29%).

## Source

Form ADV as filed, October 2026. Values appear as filed. Cite as: AdvisorCensus. Conway Financial Group, LLC (CRD 117608): Form ADV filing data as of October 2026.