{
  "crd_number": 325014,
  "slug": "contrary-legacy-llc-san-francisco-ca-325014",
  "primary_business_name": "CONTRARY LEGACY LLC",
  "legal_name": "CONTRARY LEGACY LLC",
  "dbas": [],
  "city": "San Francisco",
  "state": "CA",
  "country": "United States",
  "cbsa_code": "41860",
  "metro": {
    "cbsa_code": "41860",
    "common_name": "San Francisco",
    "msa_name": "San Francisco-Oakland-Fremont, CA",
    "path": "/advisors/ca/san-francisco"
  },
  "registration_type": "sec",
  "registration_status": "Approved",
  "registration_date": "2023-03-14",
  "years_registered": 3,
  "period": "2026-10-01",
  "filing_date": "2026-03-13",
  "carried_forward": false,
  "raum_total": 139651262.0,
  "raum_discretionary": 0.0,
  "raum_non_discretionary": 139651262.0,
  "raum_band": "100m_500m",
  "raum_band_label": "$100 million to $500 million",
  "total_employees": 4,
  "advisory_employees": 2,
  "client_count_bucket": null,
  "clients_by_type": {
    "high_net_worth_individuals": {
      "raum": 139651262.0,
      "count": 20
    }
  },
  "compensation_types": [
    "fixed",
    "percentage_of_aum"
  ],
  "advisory_activities": [
    "financial_planning",
    "portfolio_management_individuals",
    "selection_of_other_advisers"
  ],
  "wrap_fee_participant": false,
  "disclosure_yes_count": 0,
  "states_registered": [
    "CA"
  ],
  "websites": [
    "https://contrary.com",
    "https://facebook.com/startupsearchjobs",
    "https://instagram.com/contrarycapital",
    "https://instagram.com/startup_search",
    "https://linkedin.com/company/contrarycapital/mycompany",
    "https://linkedin.com/showcase/contrary-research",
    "https://linkedin.com/showcase/startupsearch",
    "https://research.contrary.com",
    "https://startupsearch.com",
    "https://twitter.com/Contrary_Res",
    "https://twitter.com/contrarycapitaI",
    "https://twitter.com/startupsearch"
  ],
  "iapd_url": "https://adviserinfo.sec.gov/firm/summary/325014",
  "city_as_filed": "SAN FRANCISCO",
  "url": "https://advisorcensus.com/firm/contrary-legacy-llc-san-francisco-ca-325014",
  "display_name": "Contrary Legacy LLC",
  "summary": "Contrary Legacy LLC is an SEC-registered investment advisory firm in San Francisco, CA, registered since 2023, reporting $100 million to $500 million in regulatory assets under management in its Form ADV filing dated March 13, 2026.",
  "citation": "AdvisorCensus. Contrary Legacy LLC (CRD 325014): Form ADV filing data as of October 2026.",
  "registration_type_label": "SEC-registered investment adviser",
  "compensation_labels": [
    "A percentage of assets under your management",
    "Fixed fees (other than subscription fees)"
  ],
  "advisory_activity_labels": [
    "Financial planning services",
    "Portfolio management for individuals and/or small businesses",
    "Selection of other advisers (including private fund managers)"
  ],
  "quick_answers": [
    {
      "q": "How is Contrary Legacy LLC compensated?",
      "a": "On its Form ADV (Item 5.E, October 2026), Contrary Legacy LLC reports these compensation arrangements: a percentage of assets under its management; fixed fees (other than subscription fees)."
    },
    {
      "q": "How much does Contrary Legacy LLC charge?",
      "a": "Its Form ADV Part 2A brochure dated March 13, 2026 states: Asset-based fee: 0.35% to 0.6% a year (a range, as the brochure states it). Fees can differ by service and may be negotiable; the brochure is the complete statement."
    },
    {
      "q": "Where is Contrary Legacy LLC located?",
      "a": "Contrary Legacy LLC's principal office is in San Francisco, CA, according to its Form ADV."
    },
    {
      "q": "Is Contrary Legacy LLC registered with the SEC or a state?",
      "a": "Contrary Legacy LLC is an SEC-registered investment advisory firm, registered since 2023. Status as filed: Approved. CRD 325014."
    },
    {
      "q": "How much does Contrary Legacy LLC manage?",
      "a": "Contrary Legacy LLC reports $139,651,262 in regulatory assets under management in its Form ADV filing dated March 13, 2026 (0% discretionary)."
    },
    {
      "q": "How have Contrary Legacy LLC's assets and staff changed since 2023?",
      "a": "In the Form ADV data for Contrary Legacy LLC: Regulatory assets under management: $39,660,000 in the October 2024 data and $139,651,262 in the October 2026 data, up 252%. Total employees: 4 in October 2023 and 4 in October 2026. Assets under management move with markets as well as with clients coming and going."
    },
    {
      "q": "What types of clients does Contrary Legacy LLC serve?",
      "a": "By number of clients on Form ADV Item 5.D: high net worth individuals (20)."
    },
    {
      "q": "Which custodians does Contrary Legacy LLC use?",
      "a": "Contrary Legacy LLC's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Charles Schwab & Co., Inc. as a custodian holding 10% or more of its separately managed account assets."
    },
    {
      "q": "Does Contrary Legacy LLC report any disciplinary disclosures?",
      "a": "Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/325014"
    },
    {
      "q": "What changed in Contrary Legacy LLC's recent Form ADV filings?",
      "a": "In the April 2026 filing data: Regulatory assets under management went from $88,603,526 to $139,651,262 (+58%). Employees performing advisory functions went from 1 to 2."
    }
  ],
  "filing_history": [
    {
      "period": "2023-10-01",
      "regulatory_assets_under_management": null,
      "total_employees": 4,
      "filing_date": "2023-08-08"
    },
    {
      "period": "2024-10-01",
      "regulatory_assets_under_management": 39660000.0,
      "total_employees": 4,
      "filing_date": "2024-03-30"
    },
    {
      "period": "2025-10-01",
      "regulatory_assets_under_management": 88603526.0,
      "total_employees": 4,
      "filing_date": "2025-07-28"
    },
    {
      "period": "2026-10-01",
      "regulatory_assets_under_management": 139651262.0,
      "total_employees": 4,
      "filing_date": "2026-03-13"
    }
  ],
  "recent_changes": [
    {
      "period": "2026-04-01",
      "period_label": "April 2026",
      "notes": [
        "Regulatory assets under management went from $88,603,526 to $139,651,262 (+58%).",
        "Employees performing advisory functions went from 1 to 2."
      ]
    }
  ],
  "fees_from_brochure": {
    "source": "Form ADV Part 2A brochure dated March 13, 2026",
    "provided_by_the_firm": false,
    "tiers": [],
    "flat_rate": null,
    "stated_range": "0.35% to 0.6% a year",
    "stated_maximum": null,
    "account_minimum": null,
    "account_minimum_may_be_waived": false,
    "minimum_annual_fee": null,
    "planning_fees": [],
    "figures": [
      {
        "label": "Asset-based fee",
        "statements": [
          "Asset-based fee: 0.35% to 0.6% a year (a range, as the brochure states it)"
        ],
        "quotes": [
          "Fees based on a percentage of assets under management may range from 0.35% to 0.60% per year."
        ]
      }
    ],
    "values": {
      "tiers": [],
      "range_pct": [
        0.35,
        0.6
      ],
      "max_pct": null,
      "account_minimum": null,
      "minimum_annual_fee": null,
      "planning": []
    },
    "quotes": [
      "Fees based on a percentage of assets under management may range from 0.35% to 0.60% per year."
    ],
    "note": "As stated in the firm's brochure; fees can differ by service and may be negotiable."
  },
  "custodians": [
    {
      "name": "Charles Schwab & Co., Inc.",
      "name_as_filed": "CHARLES SCHWAB & CO., INC.",
      "affiliated": false
    }
  ],
  "custodians_note": "Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.",
  "markdown_url": "https://advisorcensus.com/firm/contrary-legacy-llc-san-francisco-ca-325014.md",
  "clients": [
    {
      "type": "high_net_worth_individuals",
      "label": "High net worth individuals",
      "count": 20,
      "fewer_than_5": false,
      "raum": 139651262.0
    }
  ],
  "disclosure_line": "Reports no disclosure items on Form ADV Item 11.",
  "disclosure_items": [],
  "indexable": true,
  "suppressed": false,
  "claimed": false,
  "enhanced": false,
  "provided_by_the_firm": null,
  "source": {
    "name": "Form ADV",
    "as_of": "2026-10-01",
    "iapd_url": "https://adviserinfo.sec.gov/firm/summary/325014",
    "operator": "BH Monitor Services, LLC",
    "license": "https://creativecommons.org/licenses/by/4.0/",
    "credit": "AdvisorCensus (advisorcensus.com), from SEC Form ADV data"
  }
}