# CLF Asset Management, Inc.

> CLF Asset Management, Inc. is an SEC-registered investment advisory firm in Madison, WI, registered since 2024, reporting $100 million to $500 million in regulatory assets under management in its Form ADV filing dated March 2, 2026.

- CRD: 284060
- Filed as: CLF ASSET MANAGEMENT, INC.
- Registration: SEC-registered investment adviser (status as filed: Approved)
- Location: Madison, WI
- Filing period: October 2026
- Form ADV filing dated: March 2, 2026
- SEC record (IAPD): https://adviserinfo.sec.gov/firm/summary/284060
- AdvisorCensus page: https://advisorcensus.com/firm/clf-asset-management-inc-madison-wi-284060

## Quick answers

**How is CLF Asset Management, Inc. compensated?**
On its Form ADV (Item 5.E, October 2026), CLF Asset Management, Inc. reports these compensation arrangements: a percentage of assets under its management; hourly charges; fixed fees (other than subscription fees).

**How much does CLF Asset Management, Inc. charge?**
Its Form ADV Part 2A brochure dated March 2, 2026 states: Hourly rate: $195 an hour (consulting services); Flat fee: $1,000 to $3,000 (financial planning services); Flat fee: $1,000 (Income Analysis/Cash Flow/Budget Analysis). Fees can differ by service and may be negotiable; the brochure is the complete statement.

**Where is CLF Asset Management, Inc. located?**
CLF Asset Management, Inc.'s principal office is in Madison, WI, according to its Form ADV.

**Is CLF Asset Management, Inc. registered with the SEC or a state?**
CLF Asset Management, Inc. is an SEC-registered investment advisory firm, registered since 2024. Status as filed: Approved. CRD 284060.

**How much does CLF Asset Management, Inc. manage?**
CLF Asset Management, Inc. reports $146,884,969 in regulatory assets under management in its Form ADV filing dated March 2, 2026 (85% discretionary).

**How have CLF Asset Management, Inc.'s assets and staff changed since 2025?**
In the Form ADV data for CLF Asset Management, Inc.: Regulatory assets under management: $110,460,547 in the October 2025 data and $146,884,969 in the October 2026 data, up 33%. Total employees: 5 in October 2025 and 5 in October 2026. Assets under management move with markets as well as with clients coming and going.

**What types of clients does CLF Asset Management, Inc. serve?**
By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (283); high net worth individuals (98); pension and profit sharing plans (but not the plan participants or government pension plans) (4).

**Which custodians does CLF Asset Management, Inc. use?**
CLF Asset Management, Inc.'s most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Charles Schwab & Co., Inc. and Equity Trust Company as custodians holding 10% or more of its separately managed account assets.

**Does CLF Asset Management, Inc. report any disciplinary disclosures?**
Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/284060

**What changed in CLF Asset Management, Inc.'s recent Form ADV filings?**
In the April 2026 filing data: Regulatory assets under management went from $110,460,547 to $146,884,969 (+33%).

## From the Form ADV filing

### Compensation (Item 5.E)
- A percentage of assets under your management
- Hourly charges
- Fixed fees (other than subscription fees)

### Fees and minimums (Form ADV Part 2A brochure dated March 2, 2026)

- Hourly rate: $195 an hour (consulting services)

> We charge only an hourly fee of $195 for our consulting services.

- Flat fee: $1,000 to $3,000 (financial planning services)

> We only charge a fixed fee for our financial planning services, which generally ranges from $1,000 to $3,000 and will be determined before signing the written agreement.

- Flat fee: $1,000 (Income Analysis/Cash Flow/Budget Analysis)

> We only charge a fixed fee for our financial planning services, which generally ranges from $1,000 to $3,000 and will be determined before signing the written agreement.

As stated in the firm's brochure. Fees can differ by service and may be negotiable.

### Custodians (Schedule D, Section 5.K(3))
- Charles Schwab & Co., Inc.
- Equity Trust Company

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

### Regulatory assets under management (Item 5.F)
- Total: $146,884,969
- Discretionary: $124,730,481
- Non-discretionary: $22,154,488

### Clients (Item 5.D)

| Client type | Clients | Assets |
| --- | --- | --- |
| Individuals (other than high net worth individuals) | 283 | $48,059,143 |
| High net worth individuals | 98 | $86,943,810 |
| Pension and profit sharing plans (but not the plan participants or government pension plans) | 4 | $11,879,004 |
| Corporations or other businesses not listed above | 1 | $3,012 |

### Advisory services (Item 5.G)
- Financial planning services
- Portfolio management for individuals and/or small businesses
- Pension consulting services
- Other

### Firm details
- Registered since: 2024 (1 year)
- Employees: 5 total, 5 performing advisory functions
- Wrap fee program participation: No
- States registered or notice-filed: IL, TX, WI
- Disclosures (Item 11): Reports no disclosure items on Form ADV Item 11.

### Websites listed on Form ADV (Item 1.I)
- clfasset.com

## Assets and staff over time

| Data period | Regulatory assets under management | Employees | Filing dated |
| --- | --- | --- | --- |
| October 2025 | $110,460,547 | 5 | February 26, 2025 |
| October 2026 | $146,884,969 | 5 | March 2, 2026 |

Regulatory assets under management: $110,460,547 in the October 2025 data and $146,884,969 in the October 2026 data, up 33%.
Total employees: 5 in October 2025 and 5 in October 2026.

## Changes in the filing (last 12 months)

### April 2026
- Regulatory assets under management went from $110,460,547 to $146,884,969 (+33%).

## Source

Form ADV as filed, October 2026. Values appear as filed. Cite as: AdvisorCensus. CLF Asset Management, Inc. (CRD 284060): Form ADV filing data as of October 2026.