# Clarity Financial Planners

> Clarity Financial Planners is an SEC-registered investment advisory firm in Clayton, MO, registered since 2024, reporting $100 million to $500 million in regulatory assets under management in its Form ADV filing dated March 31, 2026.

- CRD: 277114
- Filed as: CLARITY FINANCIAL PLANNERS
- Legal name: Clarity Financial Planners, LLC
- Registration: SEC-registered investment adviser (status as filed: Approved)
- Location: Clayton, MO
- Filing period: October 2026
- Form ADV filing dated: March 31, 2026
- SEC record (IAPD): https://adviserinfo.sec.gov/firm/summary/277114
- AdvisorCensus page: https://advisorcensus.com/firm/clarity-financial-planners-clayton-mo-277114

## Quick answers

**How is Clarity Financial Planners compensated?**
On its Form ADV (Item 5.E, October 2026), Clarity Financial Planners reports these compensation arrangements: a percentage of assets under its management.

**Where is Clarity Financial Planners located?**
Clarity Financial Planners' principal office is in Clayton, MO, according to its Form ADV.

**Is Clarity Financial Planners registered with the SEC or a state?**
Clarity Financial Planners is an SEC-registered investment advisory firm, registered since 2024. Status as filed: Approved. CRD 277114.

**How much does Clarity Financial Planners manage?**
Clarity Financial Planners reports $132,478,489 in regulatory assets under management in its Form ADV filing dated March 31, 2026 (100% discretionary).

**How have Clarity Financial Planners' assets and staff changed since 2024?**
In the Form ADV data for Clarity Financial Planners: Regulatory assets under management: $111,162,108 in the October 2024 data and $132,478,489 in the October 2026 data, up 19%. Total employees: 2 in October 2024 and 2 in October 2026. Assets under management move with markets as well as with clients coming and going.

**What types of clients does Clarity Financial Planners serve?**
By number of clients on Form ADV Item 5.D: high net worth individuals (26); individuals (other than high net worth individuals) (12).

**Which custodians does Clarity Financial Planners use?**
Clarity Financial Planners' most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Altruist Financial LLC, Charles Schwab & Co., Inc. and TIAA as custodians holding 10% or more of its separately managed account assets.

**Does Clarity Financial Planners report any disciplinary disclosures?**
Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/277114

**What changed in Clarity Financial Planners' recent Form ADV filings?**
In the April 2026 filing data: Regulatory assets under management went from $118,606,383 to $132,478,489 (+12%).

## From the Form ADV filing

### Compensation (Item 5.E)
- A percentage of assets under your management

### Fees and minimums (Form ADV Part 2A brochure dated March 31, 2026)

- Minimum annual fee: $24,000

> *Minimum annual fee of $24,000

> Clarity generally requires a minimum annual fee of $24,000 for Comprehensive Financial planning and Portfolio Management Services.

As stated in the firm's brochure. Fees can differ by service and may be negotiable.

### Custodians (Schedule D, Section 5.K(3))
- Altruist Financial LLC
- Charles Schwab & Co., Inc.
- TIAA

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

### Regulatory assets under management (Item 5.F)
- Total: $132,478,489
- Discretionary: $131,947,546
- Non-discretionary: $530,943

### Clients (Item 5.D)

| Client type | Clients | Assets |
| --- | --- | --- |
| Individuals (other than high net worth individuals) | 12 | $2,176,320 |
| High net worth individuals | 26 | $128,391,482 |
| Banking or thrift institutions | 0 | $0 |
| Investment companies | 0 | $0 |
| Business development companies | 0 | $0 |
| Pooled investment vehicles (other than investment companies and business development companies) | 0 | $0 |
| Pension and profit sharing plans (but not the plan participants or government pension plans) | 0 | Not reported |
| Charitable organizations | 0 | $0 |
| State or municipal government entities (including government pension plans) | 0 | $0 |
| Other investment advisers | 0 | $0 |
| Insurance companies | 0 | $0 |
| Sovereign wealth funds and foreign official institutions | 0 | $0 |
| Corporations or other businesses not listed above | Fewer than 5 | $1,910,687 |
| Other | 0 | $0 |

### Advisory services (Item 5.G)
- Financial planning services
- Portfolio management for individuals and/or small businesses
- Portfolio management for businesses (other than small businesses) or institutional clients
- Pension consulting services

### Firm details
- Registered since: 2024 (2 years)
- Employees: 2 total, 1 performing advisory functions
- Wrap fee program participation: No
- States registered or notice-filed: MO, TX
- Disclosures (Item 11): Reports no disclosure items on Form ADV Item 11.

### Websites listed on Form ADV (Item 1.I)
- clarityfinancialplanners.com
- LinkedIn @CLARITY-FINANCIAL-PLANNERS
- X @CLARITYSTL

## Assets and staff over time

| Data period | Regulatory assets under management | Employees | Filing dated |
| --- | --- | --- | --- |
| October 2024 | $111,162,108 | 2 | June 26, 2024 |
| October 2025 | $118,606,383 | 2 | June 16, 2025 |
| October 2026 | $132,478,489 | 2 | March 31, 2026 |

Regulatory assets under management: $111,162,108 in the October 2024 data and $132,478,489 in the October 2026 data, up 19%.
Total employees: 2 in October 2024 and 2 in October 2026.

## Changes in the filing (last 12 months)

### April 2026
- Regulatory assets under management went from $118,606,383 to $132,478,489 (+12%).

## Source

Form ADV as filed, October 2026. Values appear as filed. Cite as: AdvisorCensus. Clarity Financial Planners (CRD 277114): Form ADV filing data as of October 2026.