# Cetera Investment Advisers LLC

> Cetera Investment Advisers LLC is an SEC-registered investment advisory firm in Schaumburg, IL, registered since 1984, reporting over $5 billion in regulatory assets under management in its Form ADV filing dated August 13, 2026.

- CRD: 105644
- Filed as: CETERA INVESTMENT ADVISERS LLC
- Also doing business as: CETERA ADVISOR NETWORKS, CETERA ADVISORS, FIRST ALLIED ADVISORY SERVICES
- Registration: SEC-registered investment adviser (status as filed: Approved)
- Location: Schaumburg, IL
- Filing period: October 2026
- Form ADV filing dated: August 13, 2026
- SEC record (IAPD): https://adviserinfo.sec.gov/firm/summary/105644
- AdvisorCensus page: https://advisorcensus.com/firm/cetera-investment-advisers-llc-schaumburg-il-105644

## Quick answers

**How is Cetera Investment Advisers LLC compensated?**
On its Form ADV (Item 5.E, October 2026), Cetera Investment Advisers LLC reports these compensation arrangements: a percentage of assets under its management; hourly charges; fixed fees (other than subscription fees).

**Where is Cetera Investment Advisers LLC located?**
Cetera Investment Advisers LLC's principal office is in Schaumburg, IL, according to its Form ADV; the September 2026 filing also lists 25 other offices (Schedule D, Section 1.F).

**Is Cetera Investment Advisers LLC registered with the SEC or a state?**
Cetera Investment Advisers LLC is an SEC-registered investment advisory firm, registered since 1984. Status as filed: Approved. CRD 105644.

**How much does Cetera Investment Advisers LLC manage?**
Cetera Investment Advisers LLC reports $256,813,748,739 in regulatory assets under management in its Form ADV filing dated August 13, 2026 (81% discretionary).

**How have Cetera Investment Advisers LLC's assets and staff changed since 2021?**
In the Form ADV data for Cetera Investment Advisers LLC: Regulatory assets under management: $28,325,892,693 in the October 2021 data and $256,813,748,739 in the October 2026 data, up 807%. Total employees: 2,967 in October 2021 and 10,251 in October 2026. Assets under management move with markets as well as with clients coming and going.

**What types of clients does Cetera Investment Advisers LLC serve?**
By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (722,373); high net worth individuals (79,279); pension and profit sharing plans (but not the plan participants or government pension plans) (6,324).

**Which custodians does Cetera Investment Advisers LLC use?**
Cetera Investment Advisers LLC's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists 211 Main Street, Cetera Investment Services LLC (affiliated with the firm), National Financial Services and One Pershing Plaza as custodians holding 10% or more of its separately managed account assets.

**Does Cetera Investment Advisers LLC report any disciplinary disclosures?**
Reports 13 disclosure items on Form ADV Item 11: yes answers to 2 questions about criminal matters, 10 questions about regulatory matters, and 1 question about civil court matters (11.A(1), 11.B(1), 11.C(2), 11.C(4), 11.C(5), 11.D(1), 11.D(2), 11.D(4), 11.E(1), 11.E(2), 11.E(4), 11.G, 11.H(1)(a)). Each question covers the firm and its advisory affiliates, and one event can produce several yes answers. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/105644

**What changed in Cetera Investment Advisers LLC's recent Form ADV filings?**
In the September 2026 filing data: Updated its list of owners and control persons (Schedule A).

## From the Form ADV filing

### Compensation (Item 5.E)
- A percentage of assets under your management
- Hourly charges
- Fixed fees (other than subscription fees)

### Custodians (Schedule D, Section 5.K(3))
- 211 Main Street
- Cetera Investment Services LLC (affiliated with the firm)
- National Financial Services
- One Pershing Plaza

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

### Regulatory assets under management (Item 5.F)
- Total: $256,813,748,739
- Discretionary: $209,140,084,933
- Non-discretionary: $47,673,663,806

### Clients (Item 5.D)

| Client type | Clients | Assets |
| --- | --- | --- |
| Individuals (other than high net worth individuals) | 722,373 | $175,545,928,535 |
| High net worth individuals | 79,279 | $69,830,727,423 |
| Banking or thrift institutions | Fewer than 5 | Not reported |
| Pension and profit sharing plans (but not the plan participants or government pension plans) | 6,324 | $3,451,178,310 |
| Charitable organizations | 2,036 | $1,932,127,031 |
| State or municipal government entities (including government pension plans) | 65 | $112,523,386 |
| Other investment advisers | Fewer than 5 | Not reported |
| Insurance companies | Fewer than 5 | Not reported |
| Sovereign wealth funds and foreign official institutions | Fewer than 5 | Not reported |
| Corporations or other businesses not listed above | 3,884 | $5,941,264,054 |

### Advisory services (Item 5.G)
- Financial planning services
- Portfolio management for individuals and/or small businesses
- Portfolio management for businesses (other than small businesses) or institutional clients
- Pension consulting services
- Selection of other advisers (including private fund managers)
- Educational seminars/workshops

### Firm details
- Registered since: 1984 (42 years)
- Employees: 10,251 total, 9,049 performing advisory functions
- Wrap fee program participation: Yes
- States registered or notice-filed: AK, AL, AR, AZ, CA, CO, CT, DC, DE, FL, GA, HI, IA, ID, IL, IN, KS, KY, LA, MA, MD, ME, MI, MN, MO, MS, MT, NC, ND, NE, NH, NJ, NM, NV, NY, OH, OK, OR, PA, PR, RI, SC, SD, TN, TX, UT, VA, VI, VT, WA, WI, WV, WY
- Disclosures (Item 11): Reports 13 disclosure items on Form ADV Item 11.

### Item 11 questions answered yes
- 11.A(1): In the past ten years, has the firm or an advisory affiliate been convicted of, or pleaded guilty or no contest to, a felony?
- 11.B(1): In the past ten years, has the firm or an advisory affiliate been convicted of, or pleaded guilty or no contest to, a misdemeanor involving investments or an investment-related business, fraud, false statements or omissions, wrongful taking of property, bribery, perjury, forgery, counterfeiting, extortion, or a conspiracy to commit any of these?
- 11.C(2): Has the SEC or the CFTC ever found that the firm or an advisory affiliate was involved in a violation of SEC or CFTC regulations or statutes?
- 11.C(4): Has the SEC or the CFTC ever entered an order against the firm or an advisory affiliate in connection with investment-related activity?
- 11.C(5): Has the SEC or the CFTC ever imposed a civil money penalty on the firm or an advisory affiliate, or ordered the firm or an advisory affiliate to cease and desist from an activity?
- 11.D(1): Has another federal regulator, a state regulator, or a foreign financial regulator ever found that the firm or an advisory affiliate made a false statement or omission, or was dishonest, unfair, or unethical?
- 11.D(2): Has another federal regulator, a state regulator, or a foreign financial regulator ever found that the firm or an advisory affiliate was involved in a violation of investment-related regulations or statutes?
- 11.D(4): In the past ten years, has another federal regulator, a state regulator, or a foreign financial regulator entered an order against the firm or an advisory affiliate in connection with investment-related activity?
- 11.E(1): Has a self-regulatory organization (such as FINRA) or a commodities exchange ever found that the firm or an advisory affiliate made a false statement or omission?
- 11.E(2): Has a self-regulatory organization or a commodities exchange ever found that the firm or an advisory affiliate was involved in a violation of its rules, other than a minor rule violation under a plan the SEC approved?
- 11.E(4): Has a self-regulatory organization or a commodities exchange ever disciplined the firm or an advisory affiliate by expelling or suspending it from membership, barring or suspending it from association with other members, or otherwise restricting its activities?
- 11.G: Is the firm or an advisory affiliate now the subject of a regulatory proceeding that could result in a yes answer to any part of 11.C, 11.D, or 11.E?
- 11.H(1)(a): In the past ten years, has a domestic or foreign court issued an injunction against the firm or an advisory affiliate in connection with investment-related activity?

Each question covers the firm and its advisory affiliates: its current employees other than clerical staff, its officers, partners, and directors, and anyone who controls the firm or is controlled by it. One event can produce yes answers to several questions. SEC-registered advisers and exempt reporting advisers may leave out events more than ten years old, and may answer 11.A(2) and 11.B(2) for pending charges only. The detail of each yes answer is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/105644

### Other offices (Schedule D, Section 1.F), as of the September 2026 filing
- Cleveland, OH
- Concord, CA
- Dallas, TX
- Daniel Island, SC
- Honolulu, HI
- Hoover, AL
- Latham, NY
- Lombard, IL
- Midlothian, VA
- Minneapolis, MN
- Minnetonka, MN
- Mount Arlington, NJ
- New York, NY
- Newark, DE
- Newport Beach, CA
- Omaha, NE
- Overland Park, KS
- Parsippany, NJ
- Pasadena, CA
- Phoenix, AZ
- San Diego, CA
- Scottsdale, AZ
- St. Louis, MO
- Tigard, OR
- Westbury, NY

### Websites listed on Form ADV (Item 1.I)
- cetera.com
- ceterafinancialinstitutions.com
- ceterafinancialspecialists.com
- ceteraholdings.com
- ceterainvestmentservices.com
- vimeo.com/FIRSTALLIED
- Facebook @CETERAFINANCIALGROUP
- LinkedIn @CETERA-FINANCIAL-GROUP

## Assets and staff over time

| Data period | Regulatory assets under management | Employees | Filing dated |
| --- | --- | --- | --- |
| October 2021 | $28,325,892,693 | 2,967 | September 16, 2021 |
| October 2022 | $35,761,561,074 | 3,055 | September 8, 2022 |
| October 2023 | $33,356,369,941 | 3,094 | September 19, 2023 |
| October 2024 | $104,468,595,111 | 6,648 | September 20, 2024 |
| October 2025 | $163,792,814,520 | 7,705 | July 24, 2025 |
| October 2026 | $256,813,748,739 | 10,251 | August 13, 2026 |

Regulatory assets under management: $28,325,892,693 in the October 2021 data and $256,813,748,739 in the October 2026 data, up 807%.
Total employees: 2,967 in October 2021 and 10,251 in October 2026.

## Changes in the filing (last 12 months)

### September 2026
- Updated its list of owners and control persons (Schedule A).

### May 2026
- Updated its list of owners and control persons (Schedule A).

### April 2026
- Employees performing advisory functions went from 6825 to 9049.
- Regulatory assets under management went from $163,792,814,520 to $256,813,748,739 (+57%).
- Changed its office addresses in Latham, NY.
- Changed its office addresses in Newport Beach, CA.
- Added an office in Concord, CA.
- Added an office in Dallas, TX.
- Added an office in Honolulu, HI.
- Added an office in Mount Arlington, NJ.
- Added an office in Westbury, NY.
- No longer lists an office in Germantown, TN.
- No longer lists an office in Houston, TX.
- No longer lists an office in Los Angeles, CA.
- No longer lists an office in Schaumburg, IL.
- Updated its list of owners and control persons (Schedule A).

### December 2025
- Updated its list of owners and control persons (Schedule A).

## Source

Form ADV as filed, October 2026. Values appear as filed. Cite as: AdvisorCensus. Cetera Investment Advisers LLC (CRD 105644): Form ADV filing data as of October 2026.