# Certified Planners, Inc.

> Certified Planners, Inc. is an SEC-registered investment advisory firm in San Ramon, CA, registered since 1989, reporting $100 million to $500 million in regulatory assets under management in its Form ADV filing dated January 14, 2026.

- CRD: 105364
- Filed as: CERTIFIED PLANNERS, INC.
- Registration: SEC-registered investment adviser (status as filed: Approved)
- Location: San Ramon, CA
- Filing period: October 2026
- Form ADV filing dated: January 14, 2026
- SEC record (IAPD): https://adviserinfo.sec.gov/firm/summary/105364
- AdvisorCensus page: https://advisorcensus.com/firm/certified-planners-inc-san-ramon-ca-105364

## Quick answers

**How is Certified Planners, Inc. compensated?**
On its Form ADV (Item 5.E, October 2026), Certified Planners, Inc. reports these compensation arrangements: a percentage of assets under its management; hourly charges.

**How much does Certified Planners, Inc. charge?**
Its Form ADV Part 2A brochure dated January 14, 2026 states: Hourly rate: $300 an hour (Financial Plans or Consultations). Fees can differ by service and may be negotiable; the brochure is the complete statement.

**Where is Certified Planners, Inc. located?**
Certified Planners, Inc.'s principal office is in San Ramon, CA, according to its Form ADV.

**Is Certified Planners, Inc. registered with the SEC or a state?**
Certified Planners, Inc. is an SEC-registered investment advisory firm, registered since 1989. Status as filed: Approved. CRD 105364.

**How much does Certified Planners, Inc. manage?**
Certified Planners, Inc. reports $196,622,285 in regulatory assets under management in its Form ADV filing dated January 14, 2026 (100% discretionary).

**How have Certified Planners, Inc.'s assets and staff changed since 2021?**
In the Form ADV data for Certified Planners, Inc.: Regulatory assets under management: $169,849,329 in the October 2021 data and $196,622,285 in the October 2026 data, up 16%. Total employees: 7 in October 2021 and 2 in October 2026. Assets under management move with markets as well as with clients coming and going.

**What types of clients does Certified Planners, Inc. serve?**
By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (126); high net worth individuals (60); corporations or other businesses not listed above (2).

**Which custodians does Certified Planners, Inc. use?**
Certified Planners, Inc.'s most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Charles Schwab & Co., Inc. as a custodian holding 10% or more of its separately managed account assets.

**Does Certified Planners, Inc. report any disciplinary disclosures?**
Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/105364

**What changed in Certified Planners, Inc.'s recent Form ADV filings?**
In the February 2026 filing data: Regulatory assets under management went from $173,519,250 to $196,622,285 (+13%).

## From the Form ADV filing

### Compensation (Item 5.E)
- A percentage of assets under your management
- Hourly charges

### Fees and minimums (Form ADV Part 2A brochure dated January 14, 2026)

- Hourly rate: $300 an hour (Financial Plans or Consultations)

> Fees for Financial Plans or Consultations are computed at the rate of $300 an hour.

As stated in the firm's brochure. Fees can differ by service and may be negotiable.

### Custodians (Schedule D, Section 5.K(3))
- Charles Schwab & Co., Inc.

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

### Regulatory assets under management (Item 5.F)
- Total: $196,622,285
- Discretionary: $196,622,285
- Non-discretionary: $0

### Clients (Item 5.D)

| Client type | Clients | Assets |
| --- | --- | --- |
| Individuals (other than high net worth individuals) | 126 | $57,262,003 |
| High net worth individuals | 60 | $138,840,376 |
| Corporations or other businesses not listed above | 2 | $519,906 |

### Advisory services (Item 5.G)
- Financial planning services
- Portfolio management for individuals and/or small businesses

### Firm details
- Registered since: 1989 (37 years)
- Employees: 2 total, 2 performing advisory functions
- Wrap fee program participation: No
- States registered or notice-filed: CA, WA
- Disclosures (Item 11): Reports no disclosure items on Form ADV Item 11.

### Websites listed on Form ADV (Item 1.I)
- certifiedplannersinc.com

## Assets and staff over time

| Data period | Regulatory assets under management | Employees | Filing dated |
| --- | --- | --- | --- |
| October 2021 | $169,849,329 | 7 | February 1, 2021 |
| October 2022 | $185,468,350 | 7 | May 31, 2022 |
| October 2023 | $149,133,827 | 8 | January 20, 2023 |
| October 2024 | $161,234,202 | 7 | September 19, 2024 |
| October 2025 | $173,519,250 | 7 | June 2, 2025 |
| October 2026 | $196,622,285 | 2 | January 14, 2026 |

Regulatory assets under management: $169,849,329 in the October 2021 data and $196,622,285 in the October 2026 data, up 16%.
Total employees: 7 in October 2021 and 2 in October 2026.

## Changes in the filing (last 12 months)

### February 2026
- Regulatory assets under management went from $173,519,250 to $196,622,285 (+13%).

## Source

Form ADV as filed, October 2026. Values appear as filed. Cite as: AdvisorCensus. Certified Planners, Inc. (CRD 105364): Form ADV filing data as of October 2026.