# Cedar Valley Wealth Advisors

> Cedar Valley Wealth Advisors is an SEC-registered investment advisory firm in Cedar Falls, IA, registered since 2018, reporting $100 million to $500 million in regulatory assets under management in its Form ADV filing dated March 26, 2026.

- CRD: 115511
- Filed as: CEDAR VALLEY WEALTH ADVISORS
- Legal name: The Heaton Hoppes Group, LLC
- Registration: SEC-registered investment adviser (status as filed: Approved)
- Location: Cedar Falls, IA
- Filing period: October 2026
- Form ADV filing dated: March 26, 2026
- SEC record (IAPD): https://adviserinfo.sec.gov/firm/summary/115511
- AdvisorCensus page: https://advisorcensus.com/firm/cedar-valley-wealth-advisors-cedar-falls-ia-115511

## Quick answers

**How is Cedar Valley Wealth Advisors compensated?**
On its Form ADV (Item 5.E, October 2026), Cedar Valley Wealth Advisors reports these compensation arrangements: a percentage of assets under its management; hourly charges; other.

**How much does Cedar Valley Wealth Advisors charge?**
Its Form ADV Part 2A brochure dated March 24, 2026 states: Flat fee: up to $1,000 (administrative fee for the time required to establish new accounts and to…); Flat fee: up to $150 (set-up of one Traditional IRA or Roth IRA and transfer of assets); Flat fee: up to $250 (setting up both a Traditional IRA and a Roth IRA, together with funding); Flat fee: $25 (One-time additions to account). Fees can differ by service and may be negotiable; the brochure is the complete statement.

**Where is Cedar Valley Wealth Advisors located?**
Cedar Valley Wealth Advisors' principal office is in Cedar Falls, IA, according to its Form ADV.

**Is Cedar Valley Wealth Advisors registered with the SEC or a state?**
Cedar Valley Wealth Advisors is an SEC-registered investment advisory firm, registered since 2018. Status as filed: Approved. CRD 115511.

**How much does Cedar Valley Wealth Advisors manage?**
Cedar Valley Wealth Advisors reports $172,545,165 in regulatory assets under management in its Form ADV filing dated March 26, 2026 (100% discretionary).

**How have Cedar Valley Wealth Advisors' assets and staff changed since 2021?**
In the Form ADV data for Cedar Valley Wealth Advisors: Regulatory assets under management: $151,403,566 in the October 2021 data and $172,545,165 in the October 2026 data, up 14%. Total employees: 3 in October 2021 and 3 in October 2026. Assets under management move with markets as well as with clients coming and going.

**What types of clients does Cedar Valley Wealth Advisors serve?**
By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (66); high net worth individuals (26); pension and profit sharing plans (but not the plan participants or government pension plans) (5).

**Which custodians does Cedar Valley Wealth Advisors use?**
Cedar Valley Wealth Advisors' most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Charles Schwab & Co., Inc. and Fidelity Brokerage Services LLC as custodians holding 10% or more of its separately managed account assets.

**Does Cedar Valley Wealth Advisors report any disciplinary disclosures?**
Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/115511

**What changed in Cedar Valley Wealth Advisors' recent Form ADV filings?**
In the April 2026 filing data: Regulatory assets under management went from $155,007,165 to $172,545,165 (+11%).

## From the Form ADV filing

### Compensation (Item 5.E)
- A percentage of assets under your management
- Hourly charges
- Other

### Fees and minimums (Form ADV Part 2A brochure dated March 24, 2026)

- Flat fee: up to $1,000 (administrative fee for the time required to establish new accounts and to…)

> Along with our advisory fee described above, we may also charge a one-time administrative fee not to exceed $1,000. This fee is based on each client’s individual circumstances

- Flat fee: up to $150 (set-up of one Traditional IRA or Roth IRA and transfer of assets)

> Along with our advisory fee described above, we may also charge a one-time administrative fee not to exceed $150. This fee would cover the set-up of one Traditional IRA or Roth IRA

- Flat fee: up to $250 (setting up both a Traditional IRA and a Roth IRA, together with funding)

> If at the same time, we are setting up both a Traditional IRA and a Roth IRA, together with funding, the one-time administration fee will not exceed $250.

- Flat fee: $25 (One-time additions to account)

> One-time additions to account $25

As stated in the firm's brochure. Fees can differ by service and may be negotiable.

### Custodians (Schedule D, Section 5.K(3))
- Charles Schwab & Co., Inc.
- Fidelity Brokerage Services LLC

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

### Regulatory assets under management (Item 5.F)
- Total: $172,545,165
- Discretionary: $172,545,165
- Non-discretionary: $0

### Clients (Item 5.D)

| Client type | Clients | Assets |
| --- | --- | --- |
| Individuals (other than high net worth individuals) | 66 | $62,491,127 |
| High net worth individuals | 26 | $87,149,924 |
| Banking or thrift institutions | 0 | $0 |
| Investment companies | 0 | $0 |
| Business development companies | 0 | $0 |
| Pooled investment vehicles (other than investment companies and business development companies) | 0 | $0 |
| Pension and profit sharing plans (but not the plan participants or government pension plans) | 5 | $21,681,624 |
| Charitable organizations | 0 | $0 |
| State or municipal government entities (including government pension plans) | 0 | $0 |
| Other investment advisers | 0 | $0 |
| Insurance companies | 0 | $0 |
| Sovereign wealth funds and foreign official institutions | 0 | $0 |
| Corporations or other businesses not listed above | Fewer than 5 | $1,222,490 |
| Other | 0 | $0 |

### Advisory services (Item 5.G)
- Financial planning services
- Portfolio management for individuals and/or small businesses
- Pension consulting services

### Firm details
- Registered since: 2018 (8 years)
- Employees: 3 total, 3 performing advisory functions
- Wrap fee program participation: No
- States registered or notice-filed: IA
- Disclosures (Item 11): Reports no disclosure items on Form ADV Item 11.

### Websites listed on Form ADV (Item 1.I)
- cedarvalleywealth.com
- LinkedIn @HEATON-ADAMS-FINANCIAL-SERVICES-LC

## Assets and staff over time

| Data period | Regulatory assets under management | Employees | Filing dated |
| --- | --- | --- | --- |
| October 2021 | $151,403,566 | 3 | March 26, 2021 |
| October 2022 | $178,768,983 | 2 | March 16, 2022 |
| October 2023 | $144,774,955 | 2 | March 27, 2023 |
| October 2024 | $150,105,472 | 2 | March 19, 2024 |
| October 2025 | $155,007,165 | 3 | March 12, 2025 |
| October 2026 | $172,545,165 | 3 | March 26, 2026 |

Regulatory assets under management: $151,403,566 in the October 2021 data and $172,545,165 in the October 2026 data, up 14%.
Total employees: 3 in October 2021 and 3 in October 2026.

## Changes in the filing (last 12 months)

### April 2026
- Regulatory assets under management went from $155,007,165 to $172,545,165 (+11%).

## Source

Form ADV as filed, October 2026. Values appear as filed. Cite as: AdvisorCensus. Cedar Valley Wealth Advisors (CRD 115511): Form ADV filing data as of October 2026.