# Carter Financial, LLC

> Carter Financial, LLC is an SEC-registered investment advisory firm in La Jolla, CA, registered since 2019, reporting $100 million to $500 million in regulatory assets under management in its Form ADV filing dated July 8, 2026.

- CRD: 298327
- Filed as: CARTER FINANCIAL, LLC
- Registration: SEC-registered investment adviser (status as filed: Approved)
- Location: La Jolla, CA
- Filing period: October 2026
- Form ADV filing dated: July 8, 2026
- SEC record (IAPD): https://adviserinfo.sec.gov/firm/summary/298327
- AdvisorCensus page: https://advisorcensus.com/firm/carter-financial-llc-la-jolla-ca-298327

## Quick answers

**How is Carter Financial, LLC compensated?**
On its Form ADV (Item 5.E, October 2026), Carter Financial, LLC reports these compensation arrangements: a percentage of assets under its management; fixed fees (other than subscription fees).

**Where is Carter Financial, LLC located?**
Carter Financial, LLC's principal office is in La Jolla, CA, according to its Form ADV.

**Is Carter Financial, LLC registered with the SEC or a state?**
Carter Financial, LLC is an SEC-registered investment advisory firm, registered since 2019. Status as filed: Approved. CRD 298327.

**How much does Carter Financial, LLC manage?**
Carter Financial, LLC reports $282,293,248 in regulatory assets under management in its Form ADV filing dated July 8, 2026 (100% discretionary).

**How have Carter Financial, LLC's assets and staff changed since 2021?**
In the Form ADV data for Carter Financial, LLC: Regulatory assets under management: $212,046,825 in the October 2021 data and $282,293,248 in the October 2026 data, up 33%. Total employees: 3 in October 2021 and 3 in October 2026. Assets under management move with markets as well as with clients coming and going.

**What types of clients does Carter Financial, LLC serve?**
By number of clients on Form ADV Item 5.D: high net worth individuals (106); individuals (other than high net worth individuals) (71).

**Which custodians does Carter Financial, LLC use?**
Carter Financial, LLC's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Charles Schwab & Co., Inc. as a custodian holding 10% or more of its separately managed account assets.

**Does Carter Financial, LLC report any disciplinary disclosures?**
Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/298327

**What changed in Carter Financial, LLC's recent Form ADV filings?**
In the August 2026 filing data: Updated its list of owners and control persons (Schedule A).

## From the Form ADV filing

### Compensation (Item 5.E)
- A percentage of assets under your management
- Fixed fees (other than subscription fees)

### Custodians (Schedule D, Section 5.K(3))
- Charles Schwab & Co., Inc.

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

### Regulatory assets under management (Item 5.F)
- Total: $282,293,248
- Discretionary: $282,293,248
- Non-discretionary: $0

### Clients (Item 5.D)

| Client type | Clients | Assets |
| --- | --- | --- |
| Individuals (other than high net worth individuals) | 71 | $14,382,208 |
| High net worth individuals | 106 | $266,574,822 |
| Corporations or other businesses not listed above | Fewer than 5 | $1,336,218 |

### Advisory services (Item 5.G)
- Financial planning services
- Portfolio management for individuals and/or small businesses

### Firm details
- Registered since: 2019 (7 years)
- Employees: 3 total, 3 performing advisory functions
- Wrap fee program participation: No
- States registered or notice-filed: CA, CO, TX
- Disclosures (Item 11): Reports no disclosure items on Form ADV Item 11.

### Websites listed on Form ADV (Item 1.I)
- carterfinancialllc.com
- LinkedIn @public-profile

## Assets and staff over time

| Data period | Regulatory assets under management | Employees | Filing dated |
| --- | --- | --- | --- |
| October 2021 | $212,046,825 | 3 | March 29, 2021 |
| October 2022 | $239,062,664 | 3 | March 14, 2022 |
| October 2023 | $190,514,241 | 3 | March 27, 2023 |
| October 2024 | $223,227,010 | 3 | May 2, 2024 |
| October 2025 | $251,870,483 | 3 | March 24, 2025 |
| October 2026 | $282,293,248 | 3 | July 8, 2026 |

Regulatory assets under management: $212,046,825 in the October 2021 data and $282,293,248 in the October 2026 data, up 33%.
Total employees: 3 in October 2021 and 3 in October 2026.

## Changes in the filing (last 12 months)

### August 2026
- Updated its list of owners and control persons (Schedule A).

### April 2026
- Regulatory assets under management went from $251,870,483 to $282,293,248 (+12%).

## Source

Form ADV as filed, October 2026. Values appear as filed. Cite as: AdvisorCensus. Carter Financial, LLC (CRD 298327): Form ADV filing data as of October 2026.