{
  "crd_number": 298327,
  "slug": "carter-financial-llc-la-jolla-ca-298327",
  "primary_business_name": "CARTER FINANCIAL, LLC",
  "legal_name": "CARTER FINANCIAL, LLC",
  "dbas": [],
  "city": "La Jolla",
  "state": "CA",
  "country": "United States",
  "cbsa_code": "41740",
  "metro": {
    "cbsa_code": "41740",
    "common_name": "San Diego",
    "msa_name": "San Diego-Chula Vista-Carlsbad, CA",
    "path": "/advisors/ca/san-diego"
  },
  "registration_type": "sec",
  "registration_status": "Approved",
  "registration_date": "2019-08-29",
  "years_registered": 7,
  "period": "2026-10-01",
  "filing_date": "2026-07-08",
  "carried_forward": false,
  "raum_total": 282293248.0,
  "raum_discretionary": 282293248.0,
  "raum_non_discretionary": 0.0,
  "raum_band": "100m_500m",
  "raum_band_label": "$100 million to $500 million",
  "total_employees": 3,
  "advisory_employees": 3,
  "client_count_bucket": "fewer_than_5_in_some_types",
  "clients_by_type": {
    "individuals": {
      "raum": 14382208.0,
      "count": 71
    },
    "high_net_worth_individuals": {
      "raum": 266574822.0,
      "count": 106
    },
    "corporations_other_businesses": {
      "raum": 1336218.0,
      "count": null,
      "fewer_than_5": true
    }
  },
  "compensation_types": [
    "fixed",
    "percentage_of_aum"
  ],
  "advisory_activities": [
    "financial_planning",
    "portfolio_management_individuals"
  ],
  "wrap_fee_participant": false,
  "disclosure_yes_count": 0,
  "states_registered": [
    "CA",
    "CO",
    "TX"
  ],
  "websites": [
    "https://carterfinancialllc.com",
    "https://linkedin.com/public-profile/in/steve-carter-8881649b"
  ],
  "iapd_url": "https://adviserinfo.sec.gov/firm/summary/298327",
  "city_as_filed": "LA JOLLA",
  "url": "https://advisorcensus.com/firm/carter-financial-llc-la-jolla-ca-298327",
  "display_name": "Carter Financial, LLC",
  "summary": "Carter Financial, LLC is an SEC-registered investment advisory firm in La Jolla, CA, registered since 2019, reporting $100 million to $500 million in regulatory assets under management in its Form ADV filing dated July 8, 2026.",
  "citation": "AdvisorCensus. Carter Financial, LLC (CRD 298327): Form ADV filing data as of October 2026.",
  "registration_type_label": "SEC-registered investment adviser",
  "compensation_labels": [
    "A percentage of assets under your management",
    "Fixed fees (other than subscription fees)"
  ],
  "advisory_activity_labels": [
    "Financial planning services",
    "Portfolio management for individuals and/or small businesses"
  ],
  "quick_answers": [
    {
      "q": "How is Carter Financial, LLC compensated?",
      "a": "On its Form ADV (Item 5.E, October 2026), Carter Financial, LLC reports these compensation arrangements: a percentage of assets under its management; fixed fees (other than subscription fees)."
    },
    {
      "q": "Where is Carter Financial, LLC located?",
      "a": "Carter Financial, LLC's principal office is in La Jolla, CA, according to its Form ADV."
    },
    {
      "q": "Is Carter Financial, LLC registered with the SEC or a state?",
      "a": "Carter Financial, LLC is an SEC-registered investment advisory firm, registered since 2019. Status as filed: Approved. CRD 298327."
    },
    {
      "q": "How much does Carter Financial, LLC manage?",
      "a": "Carter Financial, LLC reports $282,293,248 in regulatory assets under management in its Form ADV filing dated July 8, 2026 (100% discretionary)."
    },
    {
      "q": "How have Carter Financial, LLC's assets and staff changed since 2021?",
      "a": "In the Form ADV data for Carter Financial, LLC: Regulatory assets under management: $212,046,825 in the October 2021 data and $282,293,248 in the October 2026 data, up 33%. Total employees: 3 in October 2021 and 3 in October 2026. Assets under management move with markets as well as with clients coming and going."
    },
    {
      "q": "What types of clients does Carter Financial, LLC serve?",
      "a": "By number of clients on Form ADV Item 5.D: high net worth individuals (106); individuals (other than high net worth individuals) (71)."
    },
    {
      "q": "Which custodians does Carter Financial, LLC use?",
      "a": "Carter Financial, LLC's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Charles Schwab & Co., Inc. as a custodian holding 10% or more of its separately managed account assets."
    },
    {
      "q": "Does Carter Financial, LLC report any disciplinary disclosures?",
      "a": "Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/298327"
    },
    {
      "q": "What changed in Carter Financial, LLC's recent Form ADV filings?",
      "a": "In the August 2026 filing data: Updated its list of owners and control persons (Schedule A)."
    }
  ],
  "filing_history": [
    {
      "period": "2021-10-01",
      "regulatory_assets_under_management": 212046825.0,
      "total_employees": 3,
      "filing_date": "2021-03-29"
    },
    {
      "period": "2022-10-01",
      "regulatory_assets_under_management": 239062664.0,
      "total_employees": 3,
      "filing_date": "2022-03-14"
    },
    {
      "period": "2023-10-01",
      "regulatory_assets_under_management": 190514241.0,
      "total_employees": 3,
      "filing_date": "2023-03-27"
    },
    {
      "period": "2024-10-01",
      "regulatory_assets_under_management": 223227010.0,
      "total_employees": 3,
      "filing_date": "2024-05-02"
    },
    {
      "period": "2025-10-01",
      "regulatory_assets_under_management": 251870483.0,
      "total_employees": 3,
      "filing_date": "2025-03-24"
    },
    {
      "period": "2026-10-01",
      "regulatory_assets_under_management": 282293248.0,
      "total_employees": 3,
      "filing_date": "2026-07-08"
    }
  ],
  "recent_changes": [
    {
      "period": "2026-08-01",
      "period_label": "August 2026",
      "notes": [
        "Updated its list of owners and control persons (Schedule A)."
      ]
    },
    {
      "period": "2026-04-01",
      "period_label": "April 2026",
      "notes": [
        "Regulatory assets under management went from $251,870,483 to $282,293,248 (+12%)."
      ]
    }
  ],
  "fees_from_brochure": null,
  "custodians": [
    {
      "name": "Charles Schwab & Co., Inc.",
      "name_as_filed": "CHARLES SCHWAB & CO., INC.",
      "affiliated": false
    }
  ],
  "custodians_note": "Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.",
  "markdown_url": "https://advisorcensus.com/firm/carter-financial-llc-la-jolla-ca-298327.md",
  "clients": [
    {
      "type": "individuals",
      "label": "Individuals (other than high net worth individuals)",
      "count": 71,
      "fewer_than_5": false,
      "raum": 14382208.0
    },
    {
      "type": "high_net_worth_individuals",
      "label": "High net worth individuals",
      "count": 106,
      "fewer_than_5": false,
      "raum": 266574822.0
    },
    {
      "type": "corporations_other_businesses",
      "label": "Corporations or other businesses not listed above",
      "count": null,
      "fewer_than_5": true,
      "raum": 1336218.0
    }
  ],
  "disclosure_line": "Reports no disclosure items on Form ADV Item 11.",
  "disclosure_items": [],
  "indexable": true,
  "suppressed": false,
  "claimed": false,
  "enhanced": false,
  "provided_by_the_firm": null,
  "source": {
    "name": "Form ADV",
    "as_of": "2026-10-01",
    "iapd_url": "https://adviserinfo.sec.gov/firm/summary/298327",
    "operator": "BH Monitor Services, LLC",
    "license": "https://creativecommons.org/licenses/by/4.0/",
    "credit": "AdvisorCensus (advisorcensus.com), from SEC Form ADV data"
  }
}