# Carlson Financial

> Carlson Financial is an SEC-registered investment advisory firm in Topeka, KS, registered since 2018, reporting $500 million to $1 billion in regulatory assets under management in its Form ADV filing dated March 31, 2026.

- CRD: 295907
- Filed as: CARLSON FINANCIAL
- Legal name: Carlson & Company Financial Services, LLC
- Registration: SEC-registered investment adviser (status as filed: Approved)
- Location: Topeka, KS
- Filing period: October 2026
- Form ADV filing dated: March 31, 2026
- SEC record (IAPD): https://adviserinfo.sec.gov/firm/summary/295907
- AdvisorCensus page: https://advisorcensus.com/firm/carlson-financial-topeka-ks-295907

## Quick answers

**How is Carlson Financial compensated?**
On its Form ADV (Item 5.E, October 2026), Carlson Financial reports these compensation arrangements: a percentage of assets under its management; other.

**How much does Carlson Financial charge?**
Its Form ADV Part 2A brochure dated March 31, 2026 states: Asset-based fee: up to 3% of assets a year (the maximum the brochure states). Fees can differ by service and may be negotiable; the brochure is the complete statement.

**Where is Carlson Financial located?**
Carlson Financial's principal office is in Topeka, KS, according to its Form ADV; the April 2026 filing also lists 4 other offices (Schedule D, Section 1.F).

**Is Carlson Financial registered with the SEC or a state?**
Carlson Financial is an SEC-registered investment advisory firm, registered since 2018. Status as filed: Approved. CRD 295907.

**How much does Carlson Financial manage?**
Carlson Financial reports $632,192,164 in regulatory assets under management in its Form ADV filing dated March 31, 2026 (100% discretionary).

**How have Carlson Financial's assets and staff changed since 2021?**
In the Form ADV data for Carlson Financial: Regulatory assets under management: $271,947,924 in the October 2021 data and $632,192,164 in the October 2026 data, up 132%. Total employees: 22 in October 2021 and 29 in October 2026. Assets under management move with markets as well as with clients coming and going.

**What types of clients does Carlson Financial serve?**
By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (924); high net worth individuals (173).

**Which custodians does Carlson Financial use?**
Carlson Financial's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Fidelity Distributors Company LLC as a custodian holding 10% or more of its separately managed account assets.

**Does Carlson Financial report any disciplinary disclosures?**
Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/295907

**Does Carlson Financial state an account minimum?**
Its Form ADV Part 2A brochure dated March 31, 2026 says: "Clients are typically required to have a minimum household balance of $250,000 per account to have assets managed by Carlson Financial." "Household minimums may be waived at the Firm’s discretion."

**What changed in Carlson Financial's recent Form ADV filings?**
In the April 2026 filing data: Regulatory assets under management went from $546,695,880 to $632,192,164 (+16%). Employees performing advisory functions went from 14 to 10.

## From the Form ADV filing

### Compensation (Item 5.E)
- A percentage of assets under your management
- Other

### Fees and minimums (Form ADV Part 2A brochure dated March 31, 2026)

- Asset-based fee: up to 3% of assets a year (the maximum the brochure states)

> The Advisory Fees paid by a client will not exceed 3.00% per annum.

> In certain circumstances, the Firm may assess a flat, annual fee for advisory services that will not exceed $250,000 for ultra, high-net-worth clients if requested.

- Account minimum: $250,000 (the brochure says it may be waived or negotiated)

> Clients are typically required to have a minimum household balance of $250,000 per account to have assets managed by Carlson Financial.

> Household minimums may be waived at the Firm’s discretion.

As stated in the firm's brochure. Fees can differ by service and may be negotiable.

### Custodians (Schedule D, Section 5.K(3))
- Fidelity Distributors Company LLC

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

### Regulatory assets under management (Item 5.F)
- Total: $632,192,164
- Discretionary: $632,192,164
- Non-discretionary: $0

### Clients (Item 5.D)

| Client type | Clients | Assets |
| --- | --- | --- |
| Individuals (other than high net worth individuals) | 924 | $366,671,455 |
| High net worth individuals | 173 | $265,520,709 |
| Banking or thrift institutions | 0 | $0 |
| Investment companies | 0 | $0 |
| Business development companies | 0 | $0 |
| Pooled investment vehicles (other than investment companies and business development companies) | 0 | $0 |
| Pension and profit sharing plans (but not the plan participants or government pension plans) | 0 | $0 |
| Charitable organizations | 0 | $0 |
| State or municipal government entities (including government pension plans) | 0 | $0 |
| Other investment advisers | 0 | $0 |
| Insurance companies | 0 | $0 |
| Sovereign wealth funds and foreign official institutions | 0 | $0 |
| Corporations or other businesses not listed above | 0 | $0 |
| Other | 0 | $0 |

### Advisory services (Item 5.G)
- Financial planning services
- Portfolio management for individuals and/or small businesses

### Firm details
- Registered since: 2018 (8 years)
- Employees: 29 total, 10 performing advisory functions
- Wrap fee program participation: No
- States registered or notice-filed: AZ, CO, KS, TX, VA
- Disclosures (Item 11): Reports no disclosure items on Form ADV Item 11.

### Other offices (Schedule D, Section 1.F), as of the April 2026 filing
- Colorado Springs, CO
- Glen Allen, VA
- Overland Park, KS
- Virginia Beach, VA

### Websites listed on Form ADV (Item 1.I)
- carlsonfinancial.com
- carlsonoffers.com
- yelp.com/biz/carlson-financial
- Facebook @CARLSONFINANCIAL
- LinkedIn @CARLSON-FINANCIAL
- YouTube @Carlsonandcompanyfs1

## Assets and staff over time

| Data period | Regulatory assets under management | Employees | Filing dated |
| --- | --- | --- | --- |
| October 2021 | $271,947,924 | 22 | March 31, 2021 |
| October 2022 | $364,265,980 | 29 | March 31, 2022 |
| October 2023 | $342,403,578 | 27 | March 31, 2023 |
| October 2024 | $508,574,924 | 27 | March 28, 2024 |
| October 2025 | $546,695,880 | 27 | April 30, 2025 |
| October 2026 | $632,192,164 | 29 | March 31, 2026 |

Regulatory assets under management: $271,947,924 in the October 2021 data and $632,192,164 in the October 2026 data, up 132%.
Total employees: 22 in October 2021 and 29 in October 2026.

## Changes in the filing (last 12 months)

### April 2026
- Regulatory assets under management went from $546,695,880 to $632,192,164 (+16%).
- Employees performing advisory functions went from 14 to 10.

## Source

Form ADV as filed, October 2026. Values appear as filed. Cite as: AdvisorCensus. Carlson Financial (CRD 295907): Form ADV filing data as of October 2026.