# Cardiff Park Advisors

> Cardiff Park Advisors is an SEC-registered investment advisory firm in San Marcos, CA, registered since 2006, reporting $1 billion to $5 billion in regulatory assets under management in its Form ADV filing dated August 3, 2026.

- CRD: 126752
- Filed as: CARDIFF PARK ADVISORS
- Legal name: Cardiff Park Advisors,llc
- Registration: SEC-registered investment adviser (status as filed: Approved)
- Location: San Marcos, CA
- Filing period: October 2026
- Form ADV filing dated: August 3, 2026
- SEC record (IAPD): https://adviserinfo.sec.gov/firm/summary/126752
- AdvisorCensus page: https://advisorcensus.com/firm/cardiff-park-advisors-san-marcos-ca-126752

## Quick answers

**How is Cardiff Park Advisors compensated?**
On its Form ADV (Item 5.E, October 2026), Cardiff Park Advisors reports these compensation arrangements: hourly charges; fixed fees (other than subscription fees).

**How much does Cardiff Park Advisors charge?**
Its Form ADV Part 2A brochure dated March 25, 2026 states: Subscription: $8,000 to $16,000 a year (annual retainer); Flat fee: $1,800 to $3,600 (onboarding fee). Fees can differ by service and may be negotiable; the brochure is the complete statement.

**Where is Cardiff Park Advisors located?**
Cardiff Park Advisors' principal office is in San Marcos, CA, according to its Form ADV; the September 2026 filing also lists 1 other office (Schedule D, Section 1.F).

**Is Cardiff Park Advisors registered with the SEC or a state?**
Cardiff Park Advisors is an SEC-registered investment advisory firm, registered since 2006. Status as filed: Approved. CRD 126752.

**How much does Cardiff Park Advisors manage?**
Cardiff Park Advisors reports $2,958,061,526 in regulatory assets under management in its Form ADV filing dated August 3, 2026 (0% discretionary).

**How have Cardiff Park Advisors' assets and staff changed since 2021?**
In the Form ADV data for Cardiff Park Advisors: Regulatory assets under management: $2,168,915,030 in the October 2021 data and $2,958,061,526 in the October 2026 data, up 36%. Total employees: 5 in October 2021 and 6 in October 2026. Assets under management move with markets as well as with clients coming and going.

**What types of clients does Cardiff Park Advisors serve?**
By number of clients on Form ADV Item 5.D: high net worth individuals (358); charitable organizations (4); pension and profit sharing plans (but not the plan participants or government pension plans) (1).

**Which custodians does Cardiff Park Advisors use?**
Cardiff Park Advisors' most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Charles Schwab & Co., Inc. and Fidelity Brokerage Services LLC as custodians holding 10% or more of its separately managed account assets.

**Does Cardiff Park Advisors report any disciplinary disclosures?**
Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/126752

## From the Form ADV filing

### Compensation (Item 5.E)
- Hourly charges
- Fixed fees (other than subscription fees)

### Fees and minimums (Form ADV Part 2A brochure dated March 25, 2026)

- Subscription: $8,000 to $16,000 a year (annual retainer)

> Most new client engagements today fall within an annual retainer range of $8,000 to $16,000. Fees are billed quarterly, in arrears

- Flat fee: $1,800 to $3,600 (onboarding fee)

> we charge a one-time onboarding fee. This fee typically ranges from $1,800 to $3,600 and is discussed and agreed upon in advance.

As stated in the firm's brochure. Fees can differ by service and may be negotiable.

### Custodians (Schedule D, Section 5.K(3))
- Charles Schwab & Co., Inc.
- Fidelity Brokerage Services LLC

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

### Regulatory assets under management (Item 5.F)
- Total: $2,958,061,526
- Discretionary: $0
- Non-discretionary: $2,958,061,526

### Clients (Item 5.D)

| Client type | Clients | Assets |
| --- | --- | --- |
| Individuals (other than high net worth individuals) | 0 | $0 |
| High net worth individuals | 358 | $2,931,143,167 |
| Banking or thrift institutions | 0 | $0 |
| Investment companies | 0 | $0 |
| Business development companies | 0 | $0 |
| Pooled investment vehicles (other than investment companies and business development companies) | 0 | $0 |
| Pension and profit sharing plans (but not the plan participants or government pension plans) | 1 | $7,395,153 |
| Charitable organizations | 4 | $19,523,206 |
| State or municipal government entities (including government pension plans) | 0 | $0 |
| Other investment advisers | 0 | $0 |
| Insurance companies | 0 | $0 |
| Sovereign wealth funds and foreign official institutions | 0 | $0 |
| Corporations or other businesses not listed above | 0 | $0 |
| Other | 0 | $0 |

### Advisory services (Item 5.G)
- Financial planning services
- Portfolio management for individuals and/or small businesses

### Firm details
- Registered since: 2006 (20 years)
- Employees: 6 total, 1 performing advisory functions
- Wrap fee program participation: No
- States registered or notice-filed: AZ, CA, CO, CT, FL, GA, IL, LA, MA, MD, MI, NC, NH, NJ, NV, NY, OR, SC, TN, TX, VA, WA, WI
- Disclosures (Item 11): Reports no disclosure items on Form ADV Item 11.

### Other offices (Schedule D, Section 1.F), as of the September 2026 filing
- San Marcos, CA

### Websites listed on Form ADV (Item 1.I)
- cardiffpark.com
- client.cardiffpark.com/USERLOGIN.ASPX
- Facebook @CARDIFFPARK
- LinkedIn @2486372
- X @CARDIFFPARK

## Assets and staff over time

| Data period | Regulatory assets under management | Employees | Filing dated |
| --- | --- | --- | --- |
| October 2021 | $2,168,915,030 | 5 | March 31, 2021 |
| October 2022 | $2,419,370,672 | 5 | March 30, 2022 |
| October 2023 | $2,206,304,586 | 5 | March 22, 2023 |
| October 2024 | $2,477,376,073 | 4 | March 25, 2024 |
| October 2025 | $2,705,003,726 | 4 | July 15, 2025 |
| October 2026 | $2,958,061,526 | 6 | August 3, 2026 |

Regulatory assets under management: $2,168,915,030 in the October 2021 data and $2,958,061,526 in the October 2026 data, up 36%.
Total employees: 5 in October 2021 and 6 in October 2026.

## Source

Form ADV as filed, October 2026. Values appear as filed. Cite as: AdvisorCensus. Cardiff Park Advisors (CRD 126752): Form ADV filing data as of October 2026.