{ "crd_number": 133509, "slug": "cannon-financial-strategists-inc-athens-ga-133509", "primary_business_name": "CANNON FINANCIAL STRATEGISTS, INC.", "legal_name": "CANNON FINANCIAL STRATEGISTS, INC.", "dbas": [], "city": "Athens", "state": "GA", "country": "United States", "cbsa_code": "12020", "metro": { "cbsa_code": "12020", "common_name": "Athens", "msa_name": "Athens-Clarke County, GA", "path": "/advisors/ga/athens" }, "registration_type": "sec", "registration_status": "Approved", "registration_date": "2014-06-18", "years_registered": 12, "period": "2026-10-01", "filing_date": "2026-03-23", "carried_forward": false, "raum_total": 1669821227.0, "raum_discretionary": 1586144729.0, "raum_non_discretionary": 83676498.0, "raum_band": "1b_5b", "raum_band_label": "$1 billion to $5 billion", "total_employees": 33, "advisory_employees": 27, "client_count_bucket": null, "clients_by_type": { "individuals": { "raum": 193484135.0, "count": 597 }, "pension_profit_sharing": { "raum": 281514973.0, "count": 24 }, "high_net_worth_individuals": { "raum": 1174664566.0, "count": 389 }, "corporations_other_businesses": { "raum": 20157553.0, "count": 5 } }, "compensation_types": [ "fixed", "hourly", "percentage_of_aum" ], "advisory_activities": [ "financial_planning", "other", "pension_consulting", "portfolio_management_individuals" ], "wrap_fee_participant": false, "disclosure_yes_count": 0, "states_registered": [ "AL", "FL", "GA", "KS", "LA", "NC", "SC", "TN", "TX", "VA" ], "websites": [ "https://cannonfinancialstrategists.com", "https://linkedin.com/company/cannon-financial-strategist-inc-" ], "iapd_url": "https://adviserinfo.sec.gov/firm/summary/133509", "city_as_filed": "ATHENS", "url": "https://advisorcensus.com/firm/cannon-financial-strategists-inc-athens-ga-133509", "display_name": "Cannon Financial Strategists, Inc.", "summary": "Cannon Financial Strategists, Inc. is an SEC-registered investment advisory firm in Athens, GA, registered since 2014, reporting $1 billion to $5 billion in regulatory assets under management in its Form ADV filing dated March 23, 2026.", "citation": "AdvisorCensus. Cannon Financial Strategists, Inc. (CRD 133509): Form ADV filing data as of October 2026.", "registration_type_label": "SEC-registered investment adviser", "compensation_labels": [ "A percentage of assets under your management", "Hourly charges", "Fixed fees (other than subscription fees)" ], "advisory_activity_labels": [ "Financial planning services", "Portfolio management for individuals and/or small businesses", "Pension consulting services", "Other" ], "quick_answers": [ { "q": "How is Cannon Financial Strategists, Inc. compensated?", "a": "On its Form ADV (Item 5.E, October 2026), Cannon Financial Strategists, Inc. reports these compensation arrangements: a percentage of assets under its management; hourly charges; fixed fees (other than subscription fees). The amounts are in Item 5 of its Form ADV Part 2A brochure." }, { "q": "Where is Cannon Financial Strategists, Inc. located?", "a": "Cannon Financial Strategists, Inc.'s principal office is in Athens, GA, according to its Form ADV; the April 2026 filing also lists 1 other office (Schedule D, Section 1.F)." }, { "q": "Is Cannon Financial Strategists, Inc. registered with the SEC or a state?", "a": "Cannon Financial Strategists, Inc. is an SEC-registered investment advisory firm, registered since 2014. Status as filed: Approved. CRD 133509." }, { "q": "How much does Cannon Financial Strategists, Inc. manage?", "a": "Cannon Financial Strategists, Inc. reports $1,669,821,227 in regulatory assets under management in its Form ADV filing dated March 23, 2026 (95% discretionary)." }, { "q": "How have Cannon Financial Strategists, Inc.'s assets and staff changed since 2021?", "a": "In the Form ADV data for Cannon Financial Strategists, Inc.: Regulatory assets under management: $982,362,652 in the October 2021 data and $1,669,821,227 in the October 2026 data, up 70%. Total employees: 35 in October 2021 and 33 in October 2026. Assets under management move with markets as well as with clients coming and going." }, { "q": "What types of clients does Cannon Financial Strategists, Inc. serve?", "a": "By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (597); high net worth individuals (389); pension and profit sharing plans (but not the plan participants or government pension plans) (24)." }, { "q": "Which custodians does Cannon Financial Strategists, Inc. use?", "a": "Cannon Financial Strategists, Inc.'s most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Charles Schwab & Co., Inc. and TIAA-CREF Individual & Institutional Services, LLC as custodians holding 10% or more of its separately managed account assets." }, { "q": "Does Cannon Financial Strategists, Inc. report any disciplinary disclosures?", "a": "Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/133509" }, { "q": "What changed in Cannon Financial Strategists, Inc.'s recent Form ADV filings?", "a": "In the April 2026 filing data: Regulatory assets under management went from $1,433,957,745 to $1,669,821,227 (+16%). Employees performing advisory functions went from 28 to 27. Updated its list of owners and control persons (Schedule A)." } ], "filing_history": [ { "period": "2021-10-01", "regulatory_assets_under_management": 982362652.0, "total_employees": 35, "filing_date": "2021-08-31" }, { "period": "2022-10-01", "regulatory_assets_under_management": 1125380893.0, "total_employees": 25, "filing_date": "2022-09-26" }, { "period": "2023-10-01", "regulatory_assets_under_management": 1082892235.0, "total_employees": 28, "filing_date": "2023-03-06" }, { "period": "2024-10-01", "regulatory_assets_under_management": 1347089399.0, "total_employees": 30, "filing_date": "2024-03-18" }, { "period": "2025-10-01", "regulatory_assets_under_management": 1433957745.0, "total_employees": 36, "filing_date": "2025-03-31" }, { "period": "2026-10-01", "regulatory_assets_under_management": 1669821227.0, "total_employees": 33, "filing_date": "2026-03-23" } ], "recent_changes": [ { "period": "2026-04-01", "period_label": "April 2026", "notes": [ "Regulatory assets under management went from $1,433,957,745 to $1,669,821,227 (+16%).", "Employees performing advisory functions went from 28 to 27.", "Updated its list of owners and control persons (Schedule A)." ] } ], "fees_from_brochure": null, "custodians": [ { "name": "Charles Schwab & Co., Inc.", "name_as_filed": "CHARLES SCHWAB & CO., INC.", "affiliated": false }, { "name": "TIAA-CREF Individual & Institutional Services, LLC", "name_as_filed": "TIAA-CREF INDIVIDUAL & INSTITUTIONAL SERVICES, LLC", "affiliated": false } ], "custodians_note": "Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.", "markdown_url": "https://advisorcensus.com/firm/cannon-financial-strategists-inc-athens-ga-133509.md", "clients": [ { "type": "individuals", "label": "Individuals (other than high net worth individuals)", "count": 597, "fewer_than_5": false, "raum": 193484135.0 }, { "type": "high_net_worth_individuals", "label": "High net worth individuals", "count": 389, "fewer_than_5": false, "raum": 1174664566.0 }, { "type": "pension_profit_sharing", "label": "Pension and profit sharing plans (but not the plan participants or government pension plans)", "count": 24, "fewer_than_5": false, "raum": 281514973.0 }, { "type": "corporations_other_businesses", "label": "Corporations or other businesses not listed above", "count": 5, "fewer_than_5": false, "raum": 20157553.0 } ], "disclosure_line": "Reports no disclosure items on Form ADV Item 11.", "disclosure_items": [], "indexable": true, "suppressed": false, "claimed": false, "enhanced": false, "provided_by_the_firm": null, "source": { "name": "Form ADV", "as_of": "2026-10-01", "iapd_url": "https://adviserinfo.sec.gov/firm/summary/133509", "operator": "BH Monitor Services, LLC", "license": "https://creativecommons.org/licenses/by/4.0/", "credit": "AdvisorCensus (advisorcensus.com), from SEC Form ADV data" } }