{ "crd_number": 144247, "slug": "cannon-capital-management-inc-salt-lake-city-ut-144247", "primary_business_name": "CANNON CAPITAL MANAGEMENT, INC.", "legal_name": "CANNON CAPITAL MANAGEMENT, INC.", "dbas": [], "city": "Salt Lake City", "state": "UT", "country": "United States", "cbsa_code": "41620", "metro": { "cbsa_code": "41620", "common_name": "Salt Lake City", "msa_name": "Salt Lake City-Murray, UT", "path": "/advisors/ut/salt-lake-city" }, "registration_type": "sec", "registration_status": "Approved", "registration_date": "2016-08-08", "years_registered": 10, "period": "2026-10-01", "filing_date": "2026-08-20", "carried_forward": false, "raum_total": 386073298.0, "raum_discretionary": 386073298.0, "raum_non_discretionary": 0.0, "raum_band": "100m_500m", "raum_band_label": "$100 million to $500 million", "total_employees": 8, "advisory_employees": 3, "client_count_bucket": null, "clients_by_type": { "charitable": { "raum": 14123496.0, "count": 4 }, "individuals": { "raum": 43924719.0, "count": 154 }, "pension_profit_sharing": { "raum": 121137991.0, "count": 28 }, "high_net_worth_individuals": { "raum": 206887092.0, "count": 57 } }, "compensation_types": [ "percentage_of_aum" ], "advisory_activities": [ "financial_planning", "pension_consulting", "portfolio_management_businesses_institutional", "portfolio_management_individuals" ], "wrap_fee_participant": false, "disclosure_yes_count": 0, "states_registered": [ "AZ", "CA", "GA", "HI", "IA", "ID", "IL", "LA", "MO", "MS", "NV", "OK", "TX", "UT", "WA", "WY" ], "websites": [ "https://cannoncap.com", "https://linkedin.com/COMPANY", "https://twitter.com/CANNONCAP", "https://youtube.com/@cannoncapitalmanagementinc2591" ], "iapd_url": "https://adviserinfo.sec.gov/firm/summary/144247", "city_as_filed": "SALT LAKE CITY", "url": "https://advisorcensus.com/firm/cannon-capital-management-inc-salt-lake-city-ut-144247", "display_name": "Cannon Capital Management, Inc.", "summary": "Cannon Capital Management, Inc. is an SEC-registered investment advisory firm in Salt Lake City, UT, registered since 2016, reporting $100 million to $500 million in regulatory assets under management in its Form ADV filing dated August 20, 2026.", "citation": "AdvisorCensus. Cannon Capital Management, Inc. (CRD 144247): Form ADV filing data as of October 2026.", "registration_type_label": "SEC-registered investment adviser", "compensation_labels": [ "A percentage of assets under your management" ], "advisory_activity_labels": [ "Financial planning services", "Portfolio management for individuals and/or small businesses", "Portfolio management for businesses (other than small businesses) or institutional clients", "Pension consulting services" ], "quick_answers": [ { "q": "How is Cannon Capital Management, Inc. compensated?", "a": "On its Form ADV (Item 5.E, October 2026), Cannon Capital Management, Inc. reports these compensation arrangements: a percentage of assets under its management. The amounts are in Item 5 of its Form ADV Part 2A brochure." }, { "q": "Where is Cannon Capital Management, Inc. located?", "a": "Cannon Capital Management, Inc.'s principal office is in Salt Lake City, UT, according to its Form ADV." }, { "q": "Is Cannon Capital Management, Inc. registered with the SEC or a state?", "a": "Cannon Capital Management, Inc. is an SEC-registered investment advisory firm, registered since 2016. Status as filed: Approved. CRD 144247." }, { "q": "How much does Cannon Capital Management, Inc. manage?", "a": "Cannon Capital Management, Inc. reports $386,073,298 in regulatory assets under management in its Form ADV filing dated August 20, 2026 (100% discretionary)." }, { "q": "How have Cannon Capital Management, Inc.'s assets and staff changed since 2021?", "a": "In the Form ADV data for Cannon Capital Management, Inc.: Regulatory assets under management: $188,006,246 in the October 2021 data and $386,073,298 in the October 2026 data, up 105%. Total employees: 5 in October 2021 and 8 in October 2026. Assets under management move with markets as well as with clients coming and going." }, { "q": "What types of clients does Cannon Capital Management, Inc. serve?", "a": "By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (154); high net worth individuals (57); pension and profit sharing plans (but not the plan participants or government pension plans) (28)." }, { "q": "Which custodians does Cannon Capital Management, Inc. use?", "a": "Cannon Capital Management, Inc.'s most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Charles Schwab & Co., Inc. and Empower as custodians holding 10% or more of its separately managed account assets." }, { "q": "Does Cannon Capital Management, Inc. report any disciplinary disclosures?", "a": "Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/144247" }, { "q": "What changed in Cannon Capital Management, Inc.'s recent Form ADV filings?", "a": "In the April 2026 filing data: Employees performing advisory functions went from 2 to 3. Regulatory assets under management went from $328,888,004 to $386,073,298 (+17%)." } ], "filing_history": [ { "period": "2021-10-01", "regulatory_assets_under_management": 188006246.0, "total_employees": 5, "filing_date": "2021-08-25" }, { "period": "2022-10-01", "regulatory_assets_under_management": 282567868.0, "total_employees": 7, "filing_date": "2022-06-08" }, { "period": "2023-10-01", "regulatory_assets_under_management": 260558476.0, "total_employees": 8, "filing_date": "2023-04-20" }, { "period": "2024-10-01", "regulatory_assets_under_management": 304159448.0, "total_employees": 9, "filing_date": "2024-07-25" }, { "period": "2025-10-01", "regulatory_assets_under_management": 328888004.0, "total_employees": 8, "filing_date": "2025-03-30" }, { "period": "2026-10-01", "regulatory_assets_under_management": 386073298.0, "total_employees": 8, "filing_date": "2026-08-20" } ], "recent_changes": [ { "period": "2026-04-01", "period_label": "April 2026", "notes": [ "Employees performing advisory functions went from 2 to 3.", "Regulatory assets under management went from $328,888,004 to $386,073,298 (+17%)." ] } ], "fees_from_brochure": null, "custodians": [ { "name": "Charles Schwab & Co., Inc.", "name_as_filed": "CHARLES SCHWAB & CO., INC.", "affiliated": false }, { "name": "Empower", "name_as_filed": "EMPOWER", "affiliated": false } ], "custodians_note": "Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.", "markdown_url": "https://advisorcensus.com/firm/cannon-capital-management-inc-salt-lake-city-ut-144247.md", "clients": [ { "type": "individuals", "label": "Individuals (other than high net worth individuals)", "count": 154, "fewer_than_5": false, "raum": 43924719.0 }, { "type": "high_net_worth_individuals", "label": "High net worth individuals", "count": 57, "fewer_than_5": false, "raum": 206887092.0 }, { "type": "pension_profit_sharing", "label": "Pension and profit sharing plans (but not the plan participants or government pension plans)", "count": 28, "fewer_than_5": false, "raum": 121137991.0 }, { "type": "charitable", "label": "Charitable organizations", "count": 4, "fewer_than_5": false, "raum": 14123496.0 } ], "disclosure_line": "Reports no disclosure items on Form ADV Item 11.", "disclosure_items": [], "indexable": true, "suppressed": false, "claimed": false, "enhanced": false, "provided_by_the_firm": null, "source": { "name": "Form ADV", "as_of": "2026-10-01", "iapd_url": "https://adviserinfo.sec.gov/firm/summary/144247", "operator": "BH Monitor Services, LLC", "license": "https://creativecommons.org/licenses/by/4.0/", "credit": "AdvisorCensus (advisorcensus.com), from SEC Form ADV data" } }