# California Financial Advisors

> California Financial Advisors is an SEC-registered investment advisory firm in San Ramon, CA, registered since 1998, reporting $1 billion to $5 billion in regulatory assets under management in its Form ADV filing dated May 26, 2026.

- CRD: 110152
- Filed as: CALIFORNIA FINANCIAL ADVISORS
- Legal name: Maloon, Powers, Pitre, Higgins & Dennehy, LLC
- Registration: SEC-registered investment adviser (status as filed: Approved)
- Location: San Ramon, CA
- Filing period: October 2026
- Form ADV filing dated: May 26, 2026
- SEC record (IAPD): https://adviserinfo.sec.gov/firm/summary/110152
- AdvisorCensus page: https://advisorcensus.com/firm/california-financial-advisors-san-ramon-ca-110152

## Quick answers

**How is California Financial Advisors compensated?**
On its Form ADV (Item 5.E, October 2026), California Financial Advisors reports these compensation arrangements: a percentage of assets under its management; hourly charges; fixed fees (other than subscription fees). The amounts are in Item 5 of its Form ADV Part 2A brochure.

**Where is California Financial Advisors located?**
California Financial Advisors' principal office is in San Ramon, CA, according to its Form ADV; the June 2026 filing also lists 2 other offices (Schedule D, Section 1.F).

**Is California Financial Advisors registered with the SEC or a state?**
California Financial Advisors is an SEC-registered investment advisory firm, registered since 1998. Status as filed: Approved. CRD 110152.

**How much does California Financial Advisors manage?**
California Financial Advisors reports $2,263,378,626 in regulatory assets under management in its Form ADV filing dated May 26, 2026 (89% discretionary).

**How have California Financial Advisors' assets and staff changed since 2021?**
In the Form ADV data for California Financial Advisors: Regulatory assets under management: $1,456,623,527 in the October 2021 data and $2,263,378,626 in the October 2026 data, up 55%. Total employees: 10 in October 2021 and 14 in October 2026. Assets under management move with markets as well as with clients coming and going.

**What types of clients does California Financial Advisors serve?**
By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (851); high net worth individuals (666); corporations or other businesses not listed above (7).

**Which custodians does California Financial Advisors use?**
California Financial Advisors' most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Charles Schwab & Co., Inc. as a custodian holding 10% or more of its separately managed account assets.

**Does California Financial Advisors report any disciplinary disclosures?**
Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/110152

**What changed in California Financial Advisors' recent Form ADV filings?**
In the June 2026 filing data: Registered or notice-filed in IL.

## From the Form ADV filing

### Compensation (Item 5.E)
- A percentage of assets under your management
- Hourly charges
- Fixed fees (other than subscription fees)

### Custodians (Schedule D, Section 5.K(3))
- Charles Schwab & Co., Inc.

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

### Regulatory assets under management (Item 5.F)
- Total: $2,263,378,626
- Discretionary: $2,010,467,129
- Non-discretionary: $252,911,497

### Clients (Item 5.D)

| Client type | Clients | Assets |
| --- | --- | --- |
| Individuals (other than high net worth individuals) | 851 | $399,767,204 |
| High net worth individuals | 666 | $1,857,033,275 |
| Banking or thrift institutions | 0 | $0 |
| Investment companies | 0 | $0 |
| Business development companies | 0 | $0 |
| Pooled investment vehicles (other than investment companies and business development companies) | 0 | $0 |
| Pension and profit sharing plans (but not the plan participants or government pension plans) | 0 | $0 |
| Charitable organizations | 1 | $557,104 |
| State or municipal government entities (including government pension plans) | 0 | $0 |
| Other investment advisers | 0 | $0 |
| Insurance companies | 0 | $0 |
| Sovereign wealth funds and foreign official institutions | 0 | $0 |
| Corporations or other businesses not listed above | 7 | $6,021,043 |
| Other | 0 | $0 |

### Advisory services (Item 5.G)
- Financial planning services
- Portfolio management for individuals and/or small businesses
- Other

### Firm details
- Registered since: 1998 (28 years)
- Employees: 14 total, 14 performing advisory functions
- Wrap fee program participation: No
- States registered or notice-filed: AZ, CA, CO, FL, GA, HI, ID, IL, NC, NJ, NV, NY, OK, OR, PA, TX, UT, VA, WA
- Disclosures (Item 11): Reports no disclosure items on Form ADV Item 11.

### Other offices (Schedule D, Section 1.F), as of the June 2026 filing
- Auburn, CA
- Burlingame, CA

### Websites listed on Form ADV (Item 1.I)
- calfinad.com
- Facebook @California-Financial-Advisors-105610238641082
- LinkedIn @16053146

## Assets and staff over time

| Data period | Regulatory assets under management | Employees | Filing dated |
| --- | --- | --- | --- |
| October 2021 | $1,456,623,527 | 10 | August 17, 2021 |
| October 2022 | $1,649,108,937 | 10 | May 23, 2022 |
| October 2023 | $1,489,945,325 | 11 | March 27, 2023 |
| October 2024 | $1,739,370,943 | 11 | August 8, 2024 |
| October 2025 | $2,001,685,989 | 11 | March 24, 2025 |
| October 2026 | $2,263,378,626 | 14 | May 26, 2026 |

Regulatory assets under management: $1,456,623,527 in the October 2021 data and $2,263,378,626 in the October 2026 data, up 55%.
Total employees: 10 in October 2021 and 14 in October 2026.

## Changes in the filing (last 12 months)

### June 2026
- Registered or notice-filed in IL.

### April 2026
- Updated its list of owners and control persons (Schedule A).

### March 2026
- Employees performing advisory functions went from 11 to 14.
- Regulatory assets under management went from $2,001,685,989 to $2,263,378,626 (+13%).
- Added an office in Auburn, CA.
- Added an office in Burlingame, CA.
- Updated its list of owners and control persons (Schedule A).

## Source

Form ADV as filed, October 2026. Values appear as filed. Cite as: AdvisorCensus. California Financial Advisors (CRD 110152): Form ADV filing data as of October 2026.