# Brio Financial Group

> Brio Financial Group is an SEC-registered investment advisory firm in San Francisco, CA, registered since 2017, reporting $1 billion to $5 billion in regulatory assets under management in its Form ADV filing dated September 3, 2026.

- CRD: 289889
- Filed as: BRIO FINANCIAL GROUP
- Legal name: Brio Consultants, LLC
- Registration: SEC-registered investment adviser (status as filed: Approved)
- Location: San Francisco, CA
- Filing period: October 2026
- Form ADV filing dated: September 3, 2026
- SEC record (IAPD): https://adviserinfo.sec.gov/firm/summary/289889
- AdvisorCensus page: https://advisorcensus.com/firm/brio-financial-group-san-francisco-ca-289889

## Quick answers

**How is Brio Financial Group compensated?**
On its Form ADV (Item 5.E, October 2026), Brio Financial Group reports these compensation arrangements: a percentage of assets under its management; hourly charges; fixed fees (other than subscription fees).

**What does Brio Financial Group's brochure say about its fees?**
Its Form ADV Part 2A brochure dated March 20, 2026 states: Asset-based fee: up to 2% of assets a year (the maximum the brochure states). Fees can differ by service and may be negotiable; the brochure is the complete statement.

**Where is Brio Financial Group located?**
Brio Financial Group's principal office is in San Francisco, CA, according to its Form ADV.

**Is Brio Financial Group registered with the SEC or a state?**
Brio Financial Group is an SEC-registered investment advisory firm, registered since 2017. Status as filed: Approved. CRD 289889.

**How much does Brio Financial Group manage?**
Brio Financial Group reports $1,057,978,008 in regulatory assets under management in its Form ADV filing dated September 3, 2026 (100% discretionary).

**How have Brio Financial Group's assets and staff changed since 2021?**
In the Form ADV data for Brio Financial Group: Regulatory assets under management: $472,853,885 in the October 2021 data and $1,057,978,008 in the October 2026 data, up 124%. Total employees: 12 in October 2021 and 21 in October 2026. Assets under management move with markets as well as with clients coming and going.

**What types of clients does Brio Financial Group serve?**
By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (464); high net worth individuals (336); corporations or other businesses not listed above (4).

**Which custodians does Brio Financial Group use?**
Brio Financial Group's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Charles Schwab & Co., Inc. as a custodian holding 10% or more of its separately managed account assets.

**Does Brio Financial Group report any disciplinary disclosures?**
Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/289889

**What changed in Brio Financial Group's recent Form ADV filings?**
In the October 2026 filing data: Registered or notice-filed in MA.

## From the Form ADV filing

### Compensation (Item 5.E)
- A percentage of assets under your management
- Hourly charges
- Fixed fees (other than subscription fees)

### Fees and minimums (Form ADV Part 2A brochure dated March 20, 2026)

- Asset-based fee: up to 2% of assets a year (the maximum the brochure states)

> BFG charges an annual advisory fee that is agreed upon with each client and set forth in an agreement executed by BFG and the client. The maximum annual fee charged for this service will not exceed 2.00%.

> The total annual advisory fee for this service shall not exceed 2.00%. A portion of this fee will be paid to our firm and will be outlined in the third-party money manager’s advisory agreement to be signed by the client.

As stated in the firm's brochure. Fees can differ by service and may be negotiable.

### Custodians (Schedule D, Section 5.K(3))
- Charles Schwab & Co., Inc.

Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.

### Regulatory assets under management (Item 5.F)
- Total: $1,057,978,008
- Discretionary: $1,057,978,008
- Non-discretionary: $0

### Clients (Item 5.D)

| Client type | Clients | Assets |
| --- | --- | --- |
| Individuals (other than high net worth individuals) | 464 | $211,664,132 |
| High net worth individuals | 336 | $845,206,987 |
| Corporations or other businesses not listed above | 4 | $1,106,889 |

### Advisory services (Item 5.G)
- Financial planning services
- Portfolio management for individuals and/or small businesses
- Portfolio management for businesses (other than small businesses) or institutional clients
- Pension consulting services
- Selection of other advisers (including private fund managers)

### Firm details
- Registered since: 2017 (8 years)
- Employees: 21 total, 13 performing advisory functions
- Wrap fee program participation: Yes
- States registered or notice-filed: CA, CO, FL, GA, IL, MA, NC, NH, NJ, NV, NY, OR, PA, TX, VA, WA
- Disclosures (Item 11): Reports no disclosure items on Form ADV Item 11.

### Websites listed on Form ADV (Item 1.I)
- briofg.com
- Facebook @BrioFinancialGroup
- Instagram @briofg
- LinkedIn @briofg
- X @BrioFG

## Assets and staff over time

| Data period | Regulatory assets under management | Employees | Filing dated |
| --- | --- | --- | --- |
| October 2021 | $472,853,885 | 12 | March 29, 2021 |
| October 2022 | $624,022,279 | 14 | July 6, 2022 |
| October 2023 | $621,640,220 | 16 | May 24, 2023 |
| October 2024 | $699,436,909 | 18 | June 13, 2024 |
| October 2025 | $842,643,716 | 17 | May 2, 2025 |
| October 2026 | $1,057,978,008 | 21 | September 3, 2026 |

Regulatory assets under management: $472,853,885 in the October 2021 data and $1,057,978,008 in the October 2026 data, up 124%.
Total employees: 12 in October 2021 and 21 in October 2026.

## Changes in the filing (last 12 months)

### October 2026
- Registered or notice-filed in MA.

### July 2026
- Registered or notice-filed in NV.

### May 2026
- Registered or notice-filed in PA.

### April 2026
- Employees performing advisory functions went from 11 to 13.
- Regulatory assets under management went from $842,643,716 to $1,057,978,008 (+26%).

### December 2025
- Registered or notice-filed in IL, NJ.

## Source

Form ADV as filed, October 2026. Values appear as filed. Cite as: AdvisorCensus. Brio Financial Group (CRD 289889): Form ADV filing data as of October 2026.