{ "crd_number": 108780, "slug": "bragg-financial-advisors-inc-charlotte-nc-108780", "primary_business_name": "BRAGG FINANCIAL ADVISORS INC", "legal_name": "BRAGG FINANCIAL ADVISORS INC", "dbas": [], "city": "Charlotte", "state": "NC", "country": "United States", "cbsa_code": "16740", "metro": { "cbsa_code": "16740", "common_name": "Charlotte", "msa_name": "Charlotte-Concord-Gastonia, NC-SC", "path": "/advisors/nc/charlotte" }, "registration_type": "sec", "registration_status": "Approved", "registration_date": "1999-10-12", "years_registered": 26, "period": "2026-10-01", "filing_date": "2026-09-17", "carried_forward": false, "raum_total": 4671122824.0, "raum_discretionary": 4671122824.0, "raum_non_discretionary": 0.0, "raum_band": "1b_5b", "raum_band_label": "$1 billion to $5 billion", "total_employees": 39, "advisory_employees": 15, "client_count_bucket": null, "clients_by_type": { "charitable": { "raum": 61724534.0, "count": 38 }, "individuals": { "raum": 252970624.0, "count": 794 }, "investment_companies": { "raum": 1109750084.0, "count": 2 }, "high_net_worth_individuals": { "raum": 3092733522.0, "count": 743 }, "corporations_other_businesses": { "raum": 153944060.0, "count": 36 } }, "compensation_types": [ "fixed", "hourly", "percentage_of_aum" ], "advisory_activities": [ "financial_planning", "pension_consulting", "portfolio_management_businesses_institutional", "portfolio_management_individuals", "portfolio_management_investment_companies", "selection_of_other_advisers" ], "wrap_fee_participant": false, "disclosure_yes_count": 0, "states_registered": [ "CA", "CO", "FL", "GA", "MA", "MD", "NC", "NY", "PA", "SC", "TN", "TX", "VA", "WA" ], "websites": [ "https://braggfinancial.com", "https://facebook.com/BraggFinancial", "https://instagram.com/braggfinancial", "https://linkedin.com/company/bragg-financial-advisors" ], "iapd_url": "https://adviserinfo.sec.gov/firm/summary/108780", "city_as_filed": "CHARLOTTE", "url": "https://advisorcensus.com/firm/bragg-financial-advisors-inc-charlotte-nc-108780", "display_name": "Bragg Financial Advisors Inc", "summary": "Bragg Financial Advisors Inc is an SEC-registered investment advisory firm in Charlotte, NC, registered since 1999, reporting $1 billion to $5 billion in regulatory assets under management in its Form ADV filing dated September 17, 2026.", "citation": "AdvisorCensus. Bragg Financial Advisors Inc (CRD 108780): Form ADV filing data as of October 2026.", "registration_type_label": "SEC-registered investment adviser", "compensation_labels": [ "A percentage of assets under your management", "Hourly charges", "Fixed fees (other than subscription fees)" ], "advisory_activity_labels": [ "Financial planning services", "Portfolio management for individuals and/or small businesses", "Portfolio management for investment companies (and business development companies)", "Portfolio management for businesses (other than small businesses) or institutional clients", "Pension consulting services", "Selection of other advisers (including private fund managers)" ], "quick_answers": [ { "q": "How is Bragg Financial Advisors Inc compensated?", "a": "On its Form ADV (Item 5.E, October 2026), Bragg Financial Advisors Inc reports these compensation arrangements: a percentage of assets under its management; hourly charges; fixed fees (other than subscription fees)." }, { "q": "Where is Bragg Financial Advisors Inc located?", "a": "Bragg Financial Advisors Inc's principal office is in Charlotte, NC, according to its Form ADV." }, { "q": "Is Bragg Financial Advisors Inc registered with the SEC or a state?", "a": "Bragg Financial Advisors Inc is an SEC-registered investment advisory firm, registered since 1999. Status as filed: Approved. CRD 108780." }, { "q": "How much does Bragg Financial Advisors Inc manage?", "a": "Bragg Financial Advisors Inc reports $4,671,122,824 in regulatory assets under management in its Form ADV filing dated September 17, 2026 (100% discretionary)." }, { "q": "How have Bragg Financial Advisors Inc's assets and staff changed since 2021?", "a": "In the Form ADV data for Bragg Financial Advisors Inc: Regulatory assets under management: $2,272,123,381 in the October 2021 data and $4,671,122,824 in the October 2026 data, up 106%. Total employees: 26 in October 2021 and 39 in October 2026. Assets under management move with markets as well as with clients coming and going." }, { "q": "What types of clients does Bragg Financial Advisors Inc serve?", "a": "By number of clients on Form ADV Item 5.D: individuals (other than high net worth individuals) (794); high net worth individuals (743); charitable organizations (38)." }, { "q": "Which custodians does Bragg Financial Advisors Inc use?", "a": "Bragg Financial Advisors Inc's most recent Form ADV filing (Schedule D, Section 5.K(3)) lists Charles Schwab & Co., Inc. and Pershing LLC as custodians holding 10% or more of its separately managed account assets." }, { "q": "Does Bragg Financial Advisors Inc report any disciplinary disclosures?", "a": "Reports no disclosure items on Form ADV Item 11. The detail of any item is on the firm's SEC record: https://adviserinfo.sec.gov/firm/summary/108780" }, { "q": "What changed in Bragg Financial Advisors Inc's recent Form ADV filings?", "a": "In the April 2026 filing data: Regulatory assets under management went from $3,904,367,607 to $4,671,122,824 (+20%). Updated its list of owners and control persons (Schedule A)." } ], "filing_history": [ { "period": "2021-10-01", "regulatory_assets_under_management": 2272123381.0, "total_employees": 26, "filing_date": "2021-03-30" }, { "period": "2022-10-01", "regulatory_assets_under_management": 3070907908.0, "total_employees": 29, "filing_date": "2022-03-29" }, { "period": "2023-10-01", "regulatory_assets_under_management": 2798665776.0, "total_employees": 31, "filing_date": "2023-03-29" }, { "period": "2024-10-01", "regulatory_assets_under_management": 3423863250.0, "total_employees": 31, "filing_date": "2024-03-15" }, { "period": "2025-10-01", "regulatory_assets_under_management": 3904367607.0, "total_employees": 33, "filing_date": "2025-03-03" }, { "period": "2026-10-01", "regulatory_assets_under_management": 4671122824.0, "total_employees": 39, "filing_date": "2026-09-17" } ], "recent_changes": [ { "period": "2026-04-01", "period_label": "April 2026", "notes": [ "Regulatory assets under management went from $3,904,367,607 to $4,671,122,824 (+20%).", "Updated its list of owners and control persons (Schedule A)." ] }, { "period": "2025-12-01", "period_label": "December 2025", "notes": [ "Registered or notice-filed in TN." ] } ], "fees_from_brochure": null, "custodians": [ { "name": "Charles Schwab & Co., Inc.", "name_as_filed": "CHARLES SCHWAB & CO., INC.", "affiliated": false }, { "name": "Pershing LLC", "name_as_filed": "PERSHING LLC", "affiliated": false } ], "custodians_note": "Custodians holding 10% or more of the firm's separately managed account assets, as filed on Form ADV (Schedule D, Section 5.K(3)). A custodian holds client assets; it does not endorse or supervise the firm. AdvisorCensus has no relationship with any custodian.", "markdown_url": "https://advisorcensus.com/firm/bragg-financial-advisors-inc-charlotte-nc-108780.md", "clients": [ { "type": "individuals", "label": "Individuals (other than high net worth individuals)", "count": 794, "fewer_than_5": false, "raum": 252970624.0 }, { "type": "high_net_worth_individuals", "label": "High net worth individuals", "count": 743, "fewer_than_5": false, "raum": 3092733522.0 }, { "type": "investment_companies", "label": "Investment companies", "count": 2, "fewer_than_5": false, "raum": 1109750084.0 }, { "type": "charitable", "label": "Charitable organizations", "count": 38, "fewer_than_5": false, "raum": 61724534.0 }, { "type": "corporations_other_businesses", "label": "Corporations or other businesses not listed above", "count": 36, "fewer_than_5": false, "raum": 153944060.0 } ], "disclosure_line": "Reports no disclosure items on Form ADV Item 11.", "disclosure_items": [], "indexable": true, "suppressed": false, "claimed": false, "enhanced": false, "provided_by_the_firm": null, "source": { "name": "Form ADV", "as_of": "2026-10-01", "iapd_url": "https://adviserinfo.sec.gov/firm/summary/108780", "operator": "BH Monitor Services, LLC", "license": "https://creativecommons.org/licenses/by/4.0/", "credit": "AdvisorCensus (advisorcensus.com), from SEC Form ADV data" } }